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BLUEFLY INC (BFLY)

DateNameTitleTypeSecuritySharesPriceValueOwnershipReported
05/23/2013SOROS GEORGE10% OwnerSaleCommon Stock11.8k$0.00$0 05/23/2013
05/23/2013SOROS GEORGE10% OwnerSaleCommon Stock6.5M$0.01$49.2kSee footnote05/23/2013
05/23/2013CIAMPI MARIODirectorOther (disposition)Common Stock24.9k$0.00$0 05/23/2013
05/23/2013MAVERICK CAPITAL LTD10% OwnerSaleCommon Stock3.7M$0.01$28.2kSee footnotes05/23/2013
05/23/2013MAVERICK CAPITAL LTD10% OwnerSaleCommon Stock3.7M$0.01$28.2kSee footnotes05/23/2013
05/23/2013HELFAND MICHAELDirectorDispositionCommon Stock2.6k$0.10$262.5 05/23/2013
05/23/2013MILLER MARTIN HDirectorDispositionCommon Stock3.9k$0.10$394.2 05/23/2013
05/23/2013Plesner AnthonyDirectorDispositionCommon Stock3.4k$0.10$337.4 05/23/2013
05/23/2013RHO Ventures VI LP10% OwnerSaleCommon Stock11.9M$0.01$90.4kSee notes05/23/2013
05/23/2013RHO Ventures VI LP10% OwnerOther (disposition)Common Stock1.9k$0.00$0See note05/23/2013
05/23/2013RHO Ventures VI LP10% OwnerOther (disposition)12% Secured Subordinated Convertible Promissory Notes0$1,500,000.00$0See Footnotes05/23/2013
05/23/2013WASSONG DAVIDDirectorSaleCommon Stock10.1k$0.00$0 05/23/2013
11/13/2012RHO Ventures VI LP10% OwnerPurchaseCommon Stock298.9k$1.00$298.9kSee Footnotes11/13/2012
08/13/2012RHO Ventures VI LP10% OwnerGrant 0$1,500,000.00$0See Footnotes08/13/2012
08/13/2012RHO Ventures VI LP10% OwnerGrant 476.2k$1.05$500kSee Footnotes08/13/2012
08/08/2012CIAMPI MARIODirectorGrant 22.3k$0.00$0 08/08/2012
08/08/2012Russell AndrewDirectorGrantStock option (right to buy)22.3k$1.12$25k 08/08/2012
08/08/2012Seegal DeniseDirectorGrantStock option (right to buy)22.3k$1.12$25k 08/08/2012
08/08/2012HELFAND MICHAELDirectorGrantStock option (right to buy)22.3k$1.12$25k 08/08/2012
08/08/2012MILLER MARTIN HDirectorGrantStock option (right to buy)22.3k$1.12$25k 08/08/2012
08/08/2012WASSONG DAVIDDirectorGrantOption to Purchase Common Stock (right to buy)22.3k$1.12$25k 08/08/2012
08/08/2012Plesner AnthonyDirectorGrantStock option (right to buy)22.3k$1.12$25k 08/08/2012
06/29/2012Erdman ScottSVP of MerchandisingGrantStock option (right to buy)300k$1.25$375k 06/29/2012
09/07/2011RHO Ventures VI LP10% OwnerGrantCommon Stock2.8M$1.80$5MSee Footnotes09/07/2011
08/03/2011Seegal DeniseDirectorGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011Russell AndrewDirectorGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011WASSONG DAVIDDirectorGrantOption to Purchase Common Stock (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011MILLER MARTIN HDirectorGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011KAIROUZ HABIB10% OwnerGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011Plesner AnthonyDirectorGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
08/03/2011CIAMPI MARIODirectorGrantStock option (right to buy)14.7k$2.50$36.8k 08/03/2011
03/04/2010Keane Martin J III Payment of ExerciseCommon Stock242$2.48$600.2 03/04/2010
03/04/2010Keane Martin J III ExerciseDeferred Stock Units695$0.00$0 03/04/2010
03/04/2010Matson BradfordChief Marketing OfficerPayment of ExerciseCommon Stock3.3k$2.48$8.3k 03/04/2010
03/04/2010Matson BradfordChief Marketing OfficerExerciseDeferred Stock Units5.6k$0.00$0 03/04/2010
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