Matson Bradford [Rocket]

Date	Name	Symbol	Type	Security	Shares	Price	Value	Reported
03/04/2010	BLUEFLY INC	BFLY	Payment of Exercise	Common Stock	3.3k	$2.48	$8.3k	03/04/2010
03/04/2010	BLUEFLY INC	BFLY	Exercise	Deferred Stock Units	5.6k	$0.00	$0	03/04/2010
03/01/2010	BLUEFLY INC	BFLY	Grant	Option (Right to Buy)	225k	$2.40	$540k	03/01/2010