Keane Martin J III [Rocket]

Date	Name	Symbol	Type	Security	Shares	Price	Value	Reported
03/04/2010	BLUEFLY INC	BFLY	Exercise	Deferred Stock Units	695	$0.00	$0	03/04/2010
03/04/2010	BLUEFLY INC	BFLY	Payment of Exercise	Common Stock	242	$2.48	$600.2	03/04/2010
12/01/2009	BLUEFLY INC	BFLY	Exercise	Deferred Stock Units	10k	$0.00	$0	12/01/2009
12/01/2009	BLUEFLY INC	BFLY	Payment of Exercise	Common Stock	3.6k	$2.47	$8.9k	12/01/2009