Overview Financials News + Filings Key Docs Ownership
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| In millions of CNY, except per share items | Dec-31-21 | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 | Dec-31-14 |
| | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F |
| Revenues: |
| Brand e-commerce | | | | | | | | 1,555.4 |
| Maikefeng | | | | | | | | 29.0 |
| Total revenues [+] | 9,396.3 | 8,851.6 | 7,278.2 | 5,393.0 | 4,148.8 | 3,390.3 | 2,598.4 | 1,584.4 |
| Products | | | | | | | 1,940.6 | 1,187.2 |
| Services | | | | | | | 657.8 | 397.3 |
| Revenue growth | 6.2% | 21.6% | 35.0% | 30.0% | 22.4% | 30.5% | 64.0% | |
| Cost of goods sold | 3,276.6 | 3,326.2 | 2,774.3 | 2,034.9 | 1,917.5 | 1,921.9 | 1,735.8 | 1,086.1 |
| Gross profit | 6,119.7 | 5,525.3 | 4,503.9 | 3,358.2 | 2,231.3 | 1,468.4 | 862.6 | 498.3 |
| Gross margin | 65.1% | 62.4% | 61.9% | 62.3% | 53.8% | 43.3% | 33.2% | 31.4% |
| Selling, general and administrative [+] | 5,736.8 | 4,613.9 | 3,709.5 | 2,756.1 | 1,845.6 | 1,288.0 | 802.4 | 492.0 |
| Sales and marketing | 5,211.0 | 4,389.8 | 3,493.8 | 2,601.3 | 1,729.0 | 1,199.7 | 728.7 | 395.1 |
| General and administrative | 525.8 | 224.0 | 215.7 | 154.8 | 116.6 | 88.3 | 73.7 | 96.9 |
| Research and development | 448.4 | 409.9 | 393.0 | 269.0 | 140.7 | 95.6 | 59.9 | 63.6 |
| Equity in earnings | 3.3 | 5.5 | 4.8 | -1.0 | -1.3 | | -10.2 | |
| Other operating expenses | -76.1 | -67.9 | -36.7 | -31.7 | -17.5 | -5.2 | -8.1 | -0.5 |
| EBITDA [+] | 220.8 | 726.7 | 563.0 | 436.0 | 311.9 | 125.9 | 21.4 | -43.6 |
| EBITDA growth | -69.6% | 29.1% | 29.1% | 39.8% | 147.7% | 489.6% | -149.0% | |
| EBITDA margin | 2.3% | 8.2% | 7.7% | 8.1% | 7.5% | 3.7% | 0.8% | -2.8% |
| Depreciation | 136.5 | 99.1 | 76.8 | 52.7 | 37.8 | 26.7 | 16.6 | 8.7 |
| EBITA | 84.3 | 627.6 | 486.2 | 383.3 | 274.1 | 99.3 | 4.7 | -52.3 |
| EBITA margin | 0.9% | 7.1% | 6.7% | 7.1% | 6.6% | 2.9% | 0.2% | -3.3% |
| Amortization of intangibles | 70.4 | 52.7 | 43.3 | 19.5 | 12.8 | 9.2 | 6.5 | 4.5 |
| EBIT [+] | 13.9 | 574.9 | 442.9 | 363.8 | 261.3 | 90.1 | -1.8 | -56.9 |
| EBIT growth | -97.6% | 29.8% | 21.7% | 39.2% | 190.1% | -5145.7% | -96.9% | |
| EBIT margin | 0.1% | 6.5% | 6.1% | 6.7% | 6.3% | 2.7% | -0.1% | -3.6% |
| Non-recurring items [+] | 3.5 | 10.8 | 54.5 | 9.0 | 6.2 | | | |
| Asset impairment | 3.5 | 10.8 | 9.0 | 9.0 | 6.2 | | | |
| Interest expense, net [+] | -6.1 | 24.8 | 18.7 | 5.0 | -9.1 | -11.9 | -8.8 | -1.6 |
| Interest expense | 56.8 | 66.1 | 61.3 | 13.1 | 4.3 | | | 1.6 |
| Interest income | 62.9 | 41.4 | 42.6 | 8.0 | 13.4 | 11.9 | 8.8 | 3.2 |
| Other income (expense), net [+] | -170.4 | 9.5 | -21.5 | -14.0 | 0.5 | 0.3 | 19.8 | -2.7 |
| Gain (loss) on sale of assets | | | | | 5.5 | | 9.7 | |
| Gain (loss) on foreign currency transactions | 46.2 | 25.7 | -7.7 | -6.0 | 0.0 | 0.3 | -0.1 | -2.7 |
| Pre-tax income | -154.0 | 548.9 | 348.3 | 335.7 | 264.6 | 102.3 | 26.8 | -57.9 |
| Income taxes | 55.3 | 127.8 | 71.1 | 65.0 | 54.3 | 16.8 | -6.0 | 1.9 |
| Tax rate | | 23.3% | 20.4% | 19.3% | 20.5% | 16.5% | | |
| Minority interest | -1.5 | -0.8 | 0.2 | -0.1 | -0.3 | 1.2 | | |
| Net income | -219.8 | 426.0 | 281.3 | 269.7 | 208.9 | 86.6 | -2.7 | -155.6 |
| Net margin | -2.3% | 4.8% | 3.9% | 5.0% | 5.0% | 2.6% | -0.1% | -9.8% |
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| Basic EPS [+] | ($1.02) | $2.27 | $1.62 | $1.59 | $1.29 | $0.58 | ($0.03) | ($5.31) |
| Growth | -144.7% | 40.6% | 1.9% | 23.2% | 123.0% | -2295.0% | -99.5% | |
| Diluted EPS [+] | ($1.02) | $2.23 | $1.57 | $1.50 | $1.19 | $0.53 | ($0.03) | ($5.31) |
| Growth | -145.6% | 41.9% | 4.5% | 26.8% | 124.4% | -2107.6% | -99.5% | |
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| Shares outstanding (basic) [+] | 216.4 | 187.3 | 173.9 | 169.9 | 162.1 | 149.9 | 103.0 | 29.3 |
| Growth | 15.5% | 7.7% | 2.4% | 4.8% | 8.1% | 45.6% | 251.3% | |
| Shares outstanding (diluted) [+] | 216.4 | 191.0 | 178.9 | 179.3 | 176.1 | 163.9 | 103.0 | 29.3 |
| Growth | 13.3% | 6.7% | -0.2% | 1.8% | 7.4% | 59.2% | 251.3% | |
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| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
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