Overview Financials News + Filings Key Docs Ownership
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| In millions of CNY, except per share items | Dec-31-21 | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 | Dec-31-14 |
| | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F | 20-F |
| Net revenues | | | | | | | | |
| Total net revenues | 9,396.3 | 8,851.6 | 7,278.2 | 5,393.0 | 4,148.8 | 3,390.3 | 2,598.4 | 1,584.4 |
| Total net revenues growth | 6.2% | 21.6% | 35.0% | 30.0% | 22.4% | 30.5% | 64.0% | |
| Operating expenses: | | | | | | | | |
| Cost of products | -3,276.6 | -3,326.2 | -2,774.3 | -2,034.9 | -1,917.5 | -1,921.9 | | |
| Fulfillment | -2,661.1 | -2,259.2 | -1,678.2 | -1,262.3 | -818.2 | -540.9 | -325.2 | -168.1 |
| Sales and marketing | 5,211.0 | 4,389.8 | 3,493.8 | 2,601.3 | 1,729.0 | 1,199.7 | 728.7 | 395.1 |
| Technology and content | 448.4 | 409.9 | 393.0 | 269.0 | 140.7 | 95.6 | 59.9 | 63.6 |
| General and administrative | 525.8 | 224.0 | 215.7 | 154.8 | 116.6 | 88.3 | 73.7 | 96.9 |
| Other operating (expense) income, net | 72.5 | 57.1 | -17.8 | 22.7 | 11.3 | 5.2 | 8.1 | 0.5 |
| Total operating expenses | 3.5 | 10.8 | 9.0 | 9.0 | 6.2 | | | |
| Income from operations | 7.0 | 558.7 | 383.7 | 355.8 | 256.3 | 90.1 | 8.5 | -56.9 |
| Operating margin | 0.1% | 6.3% | 5.3% | 6.6% | 6.2% | 2.7% | 0.3% | -3.6% |
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| Other income (expenses): | | | | | | | | |
| Interest income | 62.9 | 41.4 | 42.6 | 8.0 | 13.4 | 11.9 | 8.8 | 3.2 |
| Interest expense | -56.8 | -66.1 | -61.3 | -13.1 | -4.3 | | | -1.6 |
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| Unrealized investment loss | | | | | | | | |
| Gain on disposal of investment | | | | | | | | |
| Impairment loss of investments | 3.5 | 10.8 | 9.0 | 9.0 | 6.2 | | | |
| Exchange (loss) gain | 46.2 | 25.7 | -7.7 | -6.0 | 0.0 | 0.3 | -0.1 | -2.7 |
| Income before income tax and share of income in equity method investment | -154.0 | 548.9 | 348.3 | 335.7 | 264.6 | 102.3 | 26.8 | -57.9 |
| Income tax expense | -55.3 | -127.8 | -71.1 | -65.0 | -54.3 | -16.8 | 6.0 | -1.9 |
| Tax rate | | 23.3% | 20.4% | 19.3% | 20.5% | 16.5% | | |
| Share of income in equity method investment | 3.3 | 5.5 | 4.8 | -1.0 | -1.3 | | -10.2 | |
| Net Income (loss) | -206.0 | 426.5 | 281.9 | 269.8 | 209.1 | 85.4 | 22.6 | -59.8 |
| Net loss (income) attributable to non-controlling interests | -1.5 | -0.8 | 0.2 | -0.1 | -0.3 | 1.2 | | |
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| Net (income) loss attributable to redeemable non-controlling interests | | | | | | | | |
| Net income (loss) attributable to ordinary shareholders of Baozun Inc. | -219.8 | 426.0 | 281.3 | 269.7 | 208.9 | 86.6 | -2.7 | -155.6 |
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| Net income (loss) per share attributable to ordinary shareholders of Baozun Inc.: | | | | | | | | |
| Basic | ($1.02) | $2.27 | $1.62 | $1.59 | $1.29 | $0.58 | ($0.03) | ($5.31) |
| Diluted | ($1.02) | $2.23 | $1.57 | $1.50 | $1.19 | $0.53 | ($0.03) | ($5.31) |
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| Net income (loss) per American depositary shares ("ADS") attributable to ordinary shareholders of Baozun Inc.: | | | | | | | | |
| Basic | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | | | |
| Diluted | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | | | |
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| Weighted average shares used in calculating net income (loss) per ordinary share: | | | | | | | | |
| Basic | 216.4 | 187.3 | 173.9 | 169.9 | 162.1 | 149.9 | 103.0 | 29.3 |
| Diluted | 216.4 | 191.0 | 178.9 | 179.3 | 176.1 | 163.9 | 103.0 | 29.3 |
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