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Baozun Inc. (BZUN) Add to portfolio


Recent News + Filings   (All items)

Financial Summary   (All financials)
In millions of CNY, except per share itemsDec-31-21Dec-31-20Dec-31-19Dec-31-18Dec-31-17Dec-31-16Dec-31-15Dec-31-14
Revenues9,396.38,851.67,278.25,393.04,148.83,390.32,598.41,584.4
            Revenue growth6.2%21.6%35.0%30.0%22.4%30.5%64.0% 
Cost of goods sold3,276.63,326.22,774.32,034.91,917.51,921.91,735.81,086.1
Gross profit6,119.75,525.34,503.93,358.22,231.31,468.4862.6498.3
            Gross margin65.1%62.4%61.9%62.3%53.8%43.3%33.2%31.4%
Sales and marketing5,211.04,389.83,493.82,601.31,729.01,199.7728.7395.1
Research and development448.4409.9393.0269.0140.795.659.963.6
General and administrative525.8224.0215.7154.8116.688.373.796.9
EBITA84.3627.6486.2383.3274.199.34.7-52.3
            EBITA margin0.9%7.1%6.7%7.1%6.6%2.9%0.2%-3.3%
Amortization of intangibles70.452.743.319.512.89.26.54.5
EBIT13.9574.9442.9363.8261.390.1-1.8-56.9
            EBIT margin0.1%6.5%6.1%6.7%6.3%2.7%-0.1%-3.6%
Pre-tax income-154.0548.9348.3335.7264.6102.326.8-57.9
Income taxes55.3127.871.165.054.316.8-6.01.9
            Tax rate 23.3%20.4%19.3%20.5%16.5%  
Net income-219.8426.0281.3269.7208.986.6-2.7-155.6
            Net margin-2.3%4.8%3.9%5.0%5.0%2.6%-0.1%-9.8%
 
Diluted EPS($1.02)$2.23$1.57$1.50$1.19$0.53($0.03)($5.31)
Shares outstanding (diluted)216.4191.0178.9179.3176.1163.9103.029.3
 
EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges.

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