Financial Summary (All financials)
| In millions of CNY, except per share items | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 | Dec-31-14 | Dec-31-13 | Dec-31-12 |
| Revenues | 15,576.5 | 13,137.8 | 10,068.8 | 114.5 | 58.3 | 2.8 | 145.7 | 87.1 |
| Revenue growth | 18.6% | 30.5% | 8694.9% | 96.5% | 1991.0% | -98.1% | 67.3% | 109.8% |
| Cost of goods sold | 1,798.4 | 1,437.8 | 925.5 | 24.0 | 322.0 | 85.1 | 8.5 | 10.4 |
| Gross profit | 13,778.1 | 11,700.0 | 9,143.3 | 90.5 | -263.7 | -82.3 | 137.3 | 76.7 |
| Gross margin | 88.5% | 89.1% | 90.8% | 79.1% | -452.6% | -2952.8% | 94.2% | 88.1% |
| Sales and marketing | 8,049.7 | 6,861.8 | 5,212.4 | 759.4 | 4,316.2 | 1,106.7 | 84.5 | 76.4 |
| Research and development | 2,058.7 | 1,702.7 | 1,368.4 | 133.5 | 760.8 | 268.3 | 25.1 | 18.5 |
| General and administrative | 817.3 | 748.8 | 766.0 | 173.0 | 659.3 | 126.7 | 13.0 | 13.1 |
| EBITA | 3,069.5 | 2,514.4 | 1,333.5 | -906.3 | -1,580.2 | 41.3 | 14.6 | -31.3 |
| EBITA margin | 19.7% | 19.1% | 13.2% | -791.6% | -2711.7% | 1482.1% | 10.0% | -35.9% |
| Amortization of intangibles | 222.8 | 222.5 | 224.4 | | | | 0.0 | |
| EBIT | 2,846.7 | 2,291.9 | 1,109.1 | -906.3 | -1,580.2 | 41.3 | 14.6 | -31.3 |
| EBIT margin | 18.3% | 17.4% | 11.0% | -791.6% | -2711.7% | 1482.1% | 10.0% | -35.9% |
| Pre-tax income | 9,279.6 | 2,428.8 | 1,535.9 | -1,015.2 | 0.0 | 0.0 | 19.6 | -30.4 |
| Income taxes | 834.3 | 299.7 | 146.7 | 0.0 | 0.0 | 0.0 | 10.4 | 0.0 |
| Tax rate | 9.0% | 12.3% | 9.6% | 0.0% | | | 53.0% | 0.0% |
| Net income | 8,278.2 | 1,997.0 | 1,285.1 | -1,015.2 | 0.0 | 0.0 | 19.6 | -40.6 |
| Net margin | 53.1% | 15.2% | 12.8% | -886.8% | 0.0% | 0.0% | 13.4% | -46.6% |
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| Diluted EPS | $27.46 | $6.66 | $4.35 | | | | $0.28 | ($0.92) |
| Shares outstanding (diluted) | 301.4 | 299.7 | 295.3 | | | | 69.2 | 44.2 |
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| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
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