HELMAN BRIAN D [Rocket]

Date	Name	Symbol	Type	Security	Shares	Price	Value	Reported
08/18/2014	Vitacost.com, Inc.	VITC	Other (disposition)	Stock Option	330k	$8.20	$2.7M	08/18/2014
08/18/2014	Vitacost.com, Inc.	VITC	Disposition	Stock Option	49.5k	$7.15	$353.9k	08/18/2014
08/18/2014	Vitacost.com, Inc.	VITC	Disposition	Restricted Stock Units	125k	$0.00	$0	08/18/2014
02/04/2014	Vitacost.com, Inc.	VITC	Grant	Restricted Stock Units	25k	$0.00	$0	02/04/2014
01/17/2014	Vitacost.com, Inc.	VITC	Grant	Restricted Stock Units	100k	$0.00	$0	01/17/2014
02/13/2013	Vitacost.com, Inc.	VITC	Grant	Options to purchase common stock	49.5k	$7.15	$353.9k	02/13/2013
11/25/2009	ROSETTA STONE INC	RST	Sale	Common Stock	14.8k	$17.27	$254.7k	11/25/2009