MATRIXX INITIATIVES INC (MTXX) [Rocket]

Date	Name	Title	Type	Security	Shares	Price	Value	Reported
02/18/2011	Kennedy Dean	Controller	Other	Common Stock	2.7k	$8.75	$23.6k	02/18/2011
02/18/2011	BUSH LORI H	Director	Other	Common Stock	33.2k	$8.75	$290.2k	02/18/2011
02/18/2011	MATTHEWS L WHITE III	Director	Other	Common Stock	35.5k	$8.75	$310.7k	02/18/2011
02/18/2011	Clayton John M	Director	Other	Common Stock	37.5k	$8.75	$328.3k	02/18/2011
02/18/2011	HEMELT WILLIAM J	President and CEO	Other	Common Stock	63k	$8.75	$551.1k	02/18/2011
02/18/2011	Clarot Timothy	VP Research and Development	Other	Common Stock	37.9k	$8.75	$331.7k	02/18/2011
02/18/2011	Marini James Anthony	VP Sales	Other	Common Stock	41k	$8.75	$359k	02/18/2011
02/18/2011	Barba William J	VP, Finance and Accounting	Other	Common Stock	3.1k	$8.75	$26.8k	02/18/2011
02/18/2011	Cowley Samuel C	EVP Business Development	Other	Common Stock	58.9k	$8.75	$515k	02/18/2011
02/18/2011	ZEHER MICHAEL A	Director	Other	Common Stock	30.5k	$8.75	$266.9k	02/18/2011
02/18/2011	Wonder Holdings, Inc.	10% Owner	Purchase	Common Stock	22.7M	$8.75	$198.6M	02/18/2011
02/18/2011	EGAN WILLIAM C	Director	Other	Common Stock	51.5k	$8.75	$450.6k	02/18/2011
01/03/2011	EGAN WILLIAM C	Director	Grant		8.9k	$8.47	$75k	01/03/2011
01/03/2011	ZEHER MICHAEL A	Director	Grant		8.9k	$8.47	$75k	01/03/2011
01/03/2011	Clayton John M	Director	Grant		8.9k	$8.47	$75k	01/03/2011
01/03/2011	MATTHEWS L WHITE III	Director	Grant		8.9k	$8.47	$75k	01/03/2011
01/03/2011	BUSH LORI H	Director	Grant		8.9k	$8.47	$75k	01/03/2011
05/10/2010	HEMELT WILLIAM J	President and CEO	Payment of Exercise	Common Stock	3.1k	$4.97	$15.6k	05/10/2010
05/10/2010	Clarot Timothy	VP Research and Development	Payment of Exercise	Common Stock	2.6k	$4.97	$13.2k	05/10/2010
05/10/2010	Barba William J	VP, Finance and Accounting	Payment of Exercise	Common Stock	158	$4.97	$785.3	05/10/2010
05/10/2010	Cowley Samuel C	EVP Business Development	Payment of Exercise	Common Stock	2k	$4.97	$9.8k	05/10/2010
05/10/2010	Marini James Anthony	VP Sales	Payment of Exercise	Common Stock	1.7k	$4.97	$8.4k	05/10/2010
05/07/2010	Marini James Anthony	VP Sales	Payment of Exercise	Common Stock	1.6k	$4.79	$7.8k	05/07/2010
05/07/2010	Cowley Samuel C	EVP Business Development	Payment of Exercise	Common Stock	1.9k	$4.79	$9.2k	05/07/2010
05/07/2010	Barba William J	VP, Finance and Accounting	Payment of Exercise	Common Stock	197	$4.79	$943.6	05/07/2010
05/07/2010	Clarot Timothy	VP Research and Development	Payment of Exercise	Common Stock	2.4k	$4.79	$11.4k	05/07/2010
05/07/2010	HEMELT WILLIAM J	President and CEO	Payment of Exercise	Common Stock	4.2k	$4.79	$20k	05/07/2010
03/31/2010	Clarot Timothy	VP Research and Development	Payment of Exercise	Common Stock	2.5k	$5.07	$12.5k	03/31/2010
03/31/2010	Marini James Anthony	VP Sales	Payment of Exercise	Common Stock	1.2k	$5.07	$6.1k	03/31/2010
03/31/2010	HEMELT WILLIAM J	President and CEO	Payment of Exercise	Common Stock	2.6k	$5.07	$13k	03/31/2010
03/31/2010	Connors Tim	VP, Marketing	Payment of Exercise	Common Stock	1.3k	$5.07	$6.6k	03/31/2010
03/31/2010	Barba William J	VP, Finance and Accounting	Payment of Exercise	Common Stock	158	$5.07	$801.1	03/31/2010
01/03/2010	Clayton John M	Director	Grant		8.9k	$8.47	$75k	01/03/2010
11/16/2009	Kennedy Dean	Controller	Sale	Common Stock	1.2k	$4.00	$4.8k	11/16/2009