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ALLOY INC (ALOY)

DateNameTitleTypeSecuritySharesPriceValueOwnershipReported
11/09/2010JOHNSON JAMES K JRPresident and COODispositionStock Option (Right to Buy)100.9k$8.50$858k 11/09/2010
11/09/2010JOHNSON JAMES K JRPresident and COODispositionStock Option (Right to Buy)234.2k$6.35$1.5M 11/09/2010
11/09/2010JOHNSON JAMES K JRPresident and COODispositionStock Option (Right to Buy)69.4k$6.98$484.6k 11/09/2010
11/09/2010JOHNSON JAMES K JRPresident and COOPayment of ExerciseCommon Stock126.8k$9.80$1.2M 11/09/2010
11/09/2010JOHNSON JAMES K JRPresident and COODispositionCommon Stock633.8k$9.80$6.2M 11/09/2010
11/09/2010Fiore Anthony N DispositionCommon Stock, Par Value $0.0140.7k$9.80$399.3k 11/09/2010
11/09/2010Fiore Anthony N DispositionRestricted Stock15.3k$9.80$150.2k 11/09/2010
11/09/2010Fiore Anthony N DispositionStock Option (Right to Buy)1.2k$6.48$8.1k 11/09/2010
11/09/2010GRAHAM PETER DispositionStock Option (Right to Buy)1.2k$6.48$8.1k 11/09/2010
11/09/2010GRAHAM PETER DispositionRestricted Stock27.6k$9.80$270.2k 11/09/2010
11/09/2010GRAHAM PETER DispositionCommon Stock, Par Value $0.0148.5k$9.80$475kSee Footnote.11/09/2010
11/09/2010GRAHAM PETER DispositionCommon Stock, Par Value $0.0140.9k$9.80$401.2k 11/09/2010
11/09/2010Jacobowitz Jeffrey DispositionRestricted Stock4.6k$9.80$45.4k 11/09/2010
11/09/2010Jacobowitz Jeffrey Other (disposition)Stock Option (Right to Buy)1.2k$8.63$10.8k 11/09/2010
11/09/2010Drapkin Matthew ADirectorDispositionRestricted Stock4.6k$9.80$45.4k 11/09/2010
11/09/2010Drapkin Matthew ADirectorDispositionStock Option (Right to Buy)1.2k$8.63$10.8k 11/09/2010
07/30/2010Frehe Joseph D.CFOPayment of ExerciseCommon Stock660$9.50$6.3k 07/30/2010
04/15/2010Jacobowitz Jeffrey GrantCommon Stock4.6k$0.01$46.4 04/15/2010
04/15/2010Jacobowitz Jeffrey GrantStock Option (Right to Buy)1.2k$8.63$10.8k 04/15/2010
04/15/2010Drapkin Matthew ADirectorGrantCommon Stock4.6k$0.01$46.4 04/15/2010
04/15/2010Drapkin Matthew ADirectorGrantStock Option (Right to Buy)312$8.63$2.7k 04/15/2010
04/15/2010Drapkin Matthew ADirectorGrantStock Option (Right to Buy)313$8.63$2.7k 04/15/2010
04/15/2010HOLLENDER JEFFREY ADirectorOther (acquisition)Common Stock15.3k$0.01$153.3 04/15/2010
04/10/2010DiGioia Gina RCLO/Corp. SecretaryPayment of ExerciseCommon Stock720$8.57$6.2k 04/08/2010
04/10/2010Frehe Joseph D.CFOPayment of ExerciseCommon Stock594$8.57$5.1k 04/08/2010
04/08/2010Frehe Joseph D.CFOGrantCommon Stock6k$0.01$60.4 04/08/2010
04/08/2010DiGioia Gina RCLO/Corp. SecretaryGrantCommon Stock6k$0.01$60.4 04/08/2010
04/08/2010DIAMOND MATTHEW CChairman and CEOGrantStock Option (Right100.9k$8.50$858k 04/08/2010
04/08/2010DIAMOND MATTHEW CChairman and CEOGrantCommon Stock45.9k$0.01$459.4 04/08/2010
04/08/2010DIAMOND MATTHEW CChairman and CEOGrantCommon Stock43.2k$0.01$431.7 04/08/2010
04/05/2010JOHNSON JAMES K JRPresident and COOPayment of ExerciseCommon Stock1.9k$8.46$16.2k 04/05/2010
04/05/2010BELL ROBERT LINNChief Technology OfficerPayment of ExerciseCommon Stock221$8.46$1.9k 04/05/2010
04/05/2010DiGioia Gina RCLO/Corp. SecretaryPayment of ExerciseCommon Stock338$8.46$2.9k 04/05/2010
04/02/2010Frehe Joseph D.CFOPayment of ExerciseCommon Stock495$8.46$4.2k 04/02/2010
03/30/2010JOHNSON JAMES K JRPresident and COOPayment of ExerciseCommon Stock35.2k$8.05$283.5k 03/30/2010
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