| Date | Name | Title | Type | Security | Shares | Price | Value | Ownership | Reported |
| 09/29/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 2 | $5.00 | $10 | | 09/29/2023 |
| 08/21/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 141 | $5.00 | $705 | | 08/21/2023 |
| 08/16/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 20 | $5.00 | $100 | | 08/16/2023 |
| 06/28/2023 | Heidman Melissa | EVP & General Counsel | Payment of Exercise | Class A Common Stock | 761 | $3.62 | $2.8k | | 06/28/2023 |
| 06/28/2023 | Petersen Sue | EVP-Inclusion, Divers, People | Payment of Exercise | Class A Common Stock | 495 | $3.62 | $1.8k | | 06/28/2023 |
| 06/28/2023 | Kline Corey | EVP - Technology | Payment of Exercise | Class A Common Stock | 495 | $3.62 | $1.8k | | 06/28/2023 |
| 06/28/2023 | Boennighausen David James | CEO | Payment of Exercise | Class A Common Stock | 1.8k | $3.62 | $6.6k | | 06/28/2023 |
| 06/28/2023 | Lockhart Kathryn Rae | Chief Accounting Officer | Payment of Exercise | Class A Common Stock | 652 | $3.62 | $2.4k | | 06/28/2023 |
| 06/28/2023 | WEST THOMAS B | COO | Payment of Exercise | Class A Common Stock | 757 | $3.62 | $2.7k | | 06/28/2023 |
| 06/02/2023 | Kline Corey | EVP - Technology | Purchase | Class A Common Stock | 2.9k | $3.41 | $9.9k | | 06/02/2023 |
| 05/24/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 5 | $7.50 | $37.5 | | 05/24/2023 |
| 05/23/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 21 | $7.50 | $157.5 | | 05/22/2023 |
| 05/23/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 167 | $7.50 | $1.3k | | 05/22/2023 |
| 05/22/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 129 | $7.50 | $967.5 | | 05/22/2023 |
| 05/22/2023 | Taylor Shawn A | Director | Grant | Class A Common Stock | 27k | $0.00 | $0 | | 05/22/2023 |
| 05/22/2023 | Schreiber Elisa | Director | Grant | Class A Common Stock | 27k | $0.00 | $0 | | 05/22/2023 |
| 05/22/2023 | Egan Mary | Director | Grant | Class A Common Stock | 27k | $0.00 | $0 | | 05/22/2023 |
| 05/22/2023 | Hartnett Robert M. | Director | Grant | Class A Common Stock | 27k | $0.00 | $0 | | 05/22/2023 |
| 05/22/2023 | MADSEN ANDREW H | Director | Grant | Class A Common Stock | 27k | $0.00 | $0 | | 05/22/2023 |
| 05/22/2023 | JONES JEFFREY W | Director | Grant | Class A Common Stock | 40.5k | $0.00 | $0 | | 05/22/2023 |
| 05/16/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 1.4k | $7.50 | $10.4k | | 05/15/2023 |
| 05/15/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 26 | $7.50 | $195 | | 05/15/2023 |
| 05/15/2023 | WEST THOMAS B | COO | Purchase | Class A Common Stock | 2k | $3.89 | $7.8k | | 05/15/2023 |
| 05/12/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 25 | $7.50 | $187.5 | | 05/11/2023 |
| 05/11/2023 | Mill Road Capital III, L.P. | 10% Owner | Exercise (in-the-money or at-the-money) | Put Option (obligation to buy) | 530 | $7.50 | $4k | | 05/11/2023 |
| 03/31/2023 | Mill Road Capital III, L.P. | 10% Owner | Sale | Put Option (obligation to buy) | 10 | $7.50 | $75 | | 03/29/2023 |
| 03/30/2023 | Mill Road Capital III, L.P. | 10% Owner | Sale | Put Option (obligation to buy) | 24 | $7.50 | $180 | | 03/29/2023 |
| 03/29/2023 | Mill Road Capital III, L.P. | 10% Owner | Purchase | Class A Common Stock, $0.01 par value | 5k | $4.64 | $23.2k | | 03/29/2023 |
| 03/17/2023 | Mill Road Capital III, L.P. | 10% Owner | Purchase | Class A Common Stock, $0.01 par value | 100k | $4.64 | $464k | | 03/17/2023 |
| 03/14/2023 | Mill Road Capital III, L.P. | 10% Owner | Sale | Put Option (obligation to buy) | 4 | $7.50 | $30 | | 03/14/2023 |
| 03/14/2023 | Mill Road Capital III, L.P. | 10% Owner | Sale | Put Option (obligation to buy) | 1.2k | $7.50 | $8.8k | | 03/14/2023 |
| 03/14/2023 | Pool Stacey | Chief Marketing Officer | Grant | Class A Common Stock | 31.4k | $0.00 | $0 | | 03/14/2023 |
| 03/14/2023 | Pool Stacey | Chief Marketing Officer | Payment of Exercise | Class A Common Stock | 5.4k | $5.09 | $27.3k | | 03/14/2023 |
| 03/14/2023 | Pool Stacey | Chief Marketing Officer | Grant | Class A Common Stock | 29.2k | $0.00 | $0 | | 03/14/2023 |
| 03/14/2023 | Pool Stacey | Chief Marketing Officer | Payment of Exercise | Class A Common Stock | 8.5k | $5.09 | $43.1k | | 03/14/2023 |
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