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| In millions, except per share items | Dec-31-22 | Dec-31-21 | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 |
| | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K |
| Total revenues | 17,090.0 | 10,958.0 | 6,796.0 | 15,066.0 | 14,527.0 | 12,681.0 | 10,743.0 | 9,224.0 |
| Total revenues growth | 56.0% | 61.2% | -54.9% | 3.7% | 14.6% | 18.0% | 16.5% | 9.3% |
| Operating expenses: | | | | | | | | |
| Marketing expenses | 5,993.0 | 3,801.0 | 2,179.0 | 4,967.0 | 4,956.0 | | | |
| Sales and other expenses | 1,818.0 | 881.0 | 755.0 | 955.0 | 830.0 | 517.0 | 422.0 | |
| Personnel, including stock-based compensation of $128, $108, $241, and $201, respectively | 2,465.0 | 2,314.0 | 1,944.0 | 2,248.0 | 2,042.0 | 1,660.0 | 1,350.0 | 1,166.2 |
| General and administrative | 934.0 | 620.0 | 581.0 | 797.0 | 699.0 | 576.0 | 452.0 | 415.4 |
| Information technology | 526.0 | 412.0 | 299.0 | 285.0 | 233.0 | 189.0 | 142.0 | 113.6 |
| Depreciation and amortization | 451.0 | 421.0 | 458.0 | 469.0 | 426.0 | 363.0 | 309.0 | 272.5 |
| Restructuring, disposal, and other exit activities | -199.0 | 13.0 | 149.0 | | | | | |
| Total operating expenses | 11,988.0 | 8,462.0 | 7,427.0 | 9,721.0 | 9,186.0 | 7,901.0 | 7,422.0 | 5,332.9 |
| Operating income | 5,102.0 | 2,496.0 | -631.0 | 5,345.0 | 5,341.0 | 4,538.0 | 2,906.0 | 3,258.9 |
| Operating margin | 29.9% | 22.8% | -9.3% | 35.5% | 36.8% | 35.8% | 27.1% | 35.3% |
| Interest expense | -391.0 | -334.0 | -356.0 | -266.0 | -269.0 | -254.0 | -208.0 | -160.2 |
| Other income (expense), net | -788.0 | -697.0 | 1,554.0 | 879.0 | -237.0 | -42.0 | 17.0 | -26.1 |
| Income before income taxes | 3,923.0 | 1,465.0 | 567.0 | 5,958.0 | | | | |
| Income tax expense | 865.0 | 300.0 | 508.0 | 1,093.0 | 837.0 | 2,058.0 | 578.0 | 577.0 |
| Net income | 3,058.0 | 1,165.0 | 59.0 | 4,865.0 | 3,998.0 | 2,341.0 | 2,135.0 | 2,551.4 |
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| Net income applicable to common stockholders per basic common share | $76.70 | $28.39 | $1.45 | $112.93 | $84.26 | $47.78 | $43.14 | $50.09 |
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| Weighted-average number of basic common shares outstanding (in shares) | 39.9 | 41.0 | 41.0 | 43.1 | 47.4 | 49.0 | 49.5 | 50.9 |
| Net income applicable to common stockholders per diluted common share | $76.35 | $28.17 | $1.44 | $111.82 | $83.26 | $46.86 | $42.65 | $49.45 |
| Weighted-average number of diluted common shares outstanding (in shares) | 40.1 | 41.4 | 41.2 | 43.5 | 48.0 | 50.0 | 50.1 | 51.6 |
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