zulily, inc. (ZU) [Rocket]

In millions, except per share items	Dec-28-14	Dec-29-13	Dec-30-12	Jan-01-12	Dec-31-10
	10-K	10-K	10-K	10-K	S-1/A
Revenues:
North America	1,181.5	681.8	326.3	142.5
United Kingdom	18.6	13.9	4.9
Total revenues	1,200.1	695.7	331.2	142.5	18.4
Revenue growth [+]	72.5%	110.0%	132.4%	675.7%
North America	73.3%	108.9%	128.9%
United Kingdom	33.8%	183.8%
Cost of goods sold	875.6	502.3	240.9	104.9	12.6
Gross profit	324.4	193.4	90.3	37.6	5.8
Gross margin	27.0%	27.8%	27.3%	26.4%	31.6%
Selling, general and administrative [+]	308.7	180.4	100.9	49.1	12.0
Sales and marketing	100.7	59.7	37.8	20.2	4.9
General and administrative	208.0	120.7	63.1	28.9	7.1
EBITDA [+]	29.2	19.3	-7.2	-11.0	-6.1
EBITDA growth	51.4%	-368.2%	-34.4%	78.6%
EBITDA margin	2.4%	2.8%	-2.2%	-7.7%	-33.4%
Depreciation and amortization	13.4	6.2	3.4	0.6	0.1
EBIT [+]	15.7	13.0	-10.6	-11.5	-6.2
EBIT growth	20.7%	-223.5%	-8.5%	85.9%
EBIT margin	1.3%	1.9%	-3.2%	-8.1%	-33.8%
Interest income	0.3	0.1	0.0
Interest income	0.3	0.1	0.0
Other income (expense), net	0.0	0.1	0.2	0.2	-0.8
Pre-tax income	16.0	13.3	-10.3	-11.3	-7.0
Income taxes	1.1	0.4	0.0	0.0	0.0
Tax rate	6.9%	2.7%	0.0%	0.0%	0.0%
Net income	14.9	0.0	-46.8	-11.3	0.0
Net margin	1.2%	0.0%	-14.1%	-7.9%	0.0%

Basic EPS [+]	$0.12	$0.00	($1.23)	($0.47)	($0.46)
Growth		-100.0%	162.7%	3.0%
Diluted EPS [+]	$0.11	$0.00	($1.23)	($0.47)	($0.46)
Growth		-100.0%	162.7%	3.0%

Shares outstanding (basic) [+]	124.7	59.5	38.0	24.1	0.0
Growth	109.7%	56.5%	57.6%	147338.8%
Shares outstanding (diluted) [+]	132.3	59.5	38.0	24.1	0.0
Growth	122.6%	56.5%	57.6%	147338.8%

EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges.