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ServiceNow, Inc. (NOW)
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| Common Size Income Statement |
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Annual | Quarterly | TTM |
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| In millions, except per share items | Dec-31-22 | Dec-31-21 | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 |
| | 8-K | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K |
| Revenues | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Cost of goods sold | 21.7% | 22.9% | 21.8% | 23.0% | 23.9% | 26.1% | 28.7% | 32.8% |
| Gross profit | 78.3% | 77.1% | 78.2% | 77.0% | 76.1% | 73.9% | 71.3% | 67.2% |
| Sales and marketing | 38.8% | 38.9% | 41.0% | 44.3% | 46.1% | 46.6% | 47.4% | 49.6% |
| Research and development | 24.4% | 23.7% | 22.7% | 21.6% | 20.3% | 19.7% | 20.5% | 21.6% |
| General and administrative | 10.1% | 10.1% | 10.0% | 9.8% | 11.3% | 11.0% | 11.4% | 12.6% |
| EBITDA | 10.9% | 12.4% | 11.8% | 8.5% | 4.1% | 2.6% | -21.5% | -10.5% |
| Depreciation | 6.0% | 8.0% | 7.4% | 7.3% | 5.7% | 5.9% | 6.0% | 6.0% |
| EBIT | 4.9% | 4.4% | 4.4% | 1.2% | -1.6% | -3.4% | -27.5% | -16.5% |
| Pre-tax income | 5.5% | 4.2% | 3.3% | 1.9% | -1.5% | -5.9% | -29.5% | -19.2% |
| Income taxes | 1.0% | 0.3% | 0.7% | -16.2% | -0.5% | 0.2% | 0.3% | 0.5% |
| Net income | 4.5% | 3.9% | 2.6% | 18.1% | -1.0% | -6.1% | -29.8% | -19.7% |
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