DEERFIELD, Ill.--(BUSINESS WIRE)--BAB, Inc. (OTCBB: BABB) announced today that a national 65 Roses® campaign with the Cystic Fibrosis Foundation will launch on April 8, 2011 and continue through May 31, 2011. The phrase “65 Roses” was adopted by the Cystic Fibrosis Foundation because it is what “Cystic Fibrosis” sounds like to a small child and has historically been used by children of all ages to describe their disease. Fundraising efforts in select Big Apple Bagels® and My Favorite Muffin® restaurants will include sales of $1.00 pin-ups and 65 Roses-themed coffee travel mugs. 100% of the proceeds from the pin-up sales and $1.00 per travel mug sold will be donated to the Cystic Fibrosis Foundation. Additionally, BAB will be selling their exclusive 65 Roses mugs at http://babcorp.com/eshopping, the net proceeds of which will go to the Cystic Fibrosis Foundation.
About the Cystic Fibrosis Foundation
Cystic Fibrosis is a life-threatening genetic disease that affects the lungs and digestive systems of tens of thousands of young people. Since 1955, the mission of the Cystic Fibrosis Foundation is to assure the development of the means to cure and control CF and to improve the quality of life for those with the disease. The Cystic Fibrosis Foundation tirelessly pursues its mission by supporting scientific research, which is dedicated to the discovery and development of new therapies. At the same time, it funds and accredits a network of specialized treatment centers that provide state-of-the-art care for people suffering from CF. By applying the same principles that a “for-profit company” follows – efficiency, innovation, and a results-driven approach – the Cystic Fibrosis Foundation is making a profound difference in the lives of those with CF.
BAB, Inc. operates, franchises, and licenses Big Apple Bagels®, My Favorite Muffin® Jacobs Bros. Bagels® and Brewster’s® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB and its web site can be visited at www.babcorp.com.