SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Lalo Eyal

(Last) (First) (Middle)
6740 SHADY OAK ROAD

(Street)
MINNEAPOLIS MN 55344

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
iMedia Brands, Inc. [ IMBI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
04/17/2020
4. If Amendment, Date of Original Filed (Month/Day/Year)
04/21/2020
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/17/2020 P 693,370(1)(2) A $2.0425 1,093,370(3) I By LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Warrants (right to buy) $0.001 04/17/2020 P 41,024(4) 07/11/2020 04/14/2025 Common Stock 41,024(4) $0 41,024(4) I By LLC
Explanation of Responses:
1. Consists of: (i) 244,798 shares of Common Stock purchased in the first tranche pursuant to the Common Stock and Warrant Purchase Agreement, dated April 14, 2020, by and between the Issuer and the Purchasers listed therein (the "Purchase Agreement"), which closed on April 17, 2020; (ii) 122,399 shares of Common Stock purchased in the second tranche pursuant to the Purchase Agreement, which closed on May 23, 2020; (iii) 122,399 shares of Common Stock purchased in the third tranche pursuant to the Purchase Agreement, which closed on June 13, 2020; and (iv) 203,774 shares of Common Stock purchased in the fourth tranche pursuant to the Purchase Agreement, which closed on July 11, 2020 (where the 19.999% blocker limitation set forth in the Purchase Agreement was implicated and 41,024 blocker warrants were issued in lieu of shares of Common Stock which became immediately exercisable with an exercise price of $0.001).
2. The reporting person's Form 4 filed on April 21, 2020 understated shares purchased by 2,300 shares due to information then available on the future tranche closings.
3. After taking into account the 1-for-10 reverse stock split effective December 11, 2019.
4. The reporting person's Form 4 filed on April 21, 2020 overstated the blocker warrants issued by 2,300 blocker warrants due to information then available on the future tranche closings.
/s/ Jonathan R. Zimmerman, Attorney-in-Fact 07/15/2020
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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