EX-99.1 2 a2022yir.htm EX-99.1 a2022yir
Make Commerce Better for Everyone 2022 YEAR IN REVIEW BLK & Bold Satya The Sill SeaVees Momofuku Lively Plant $45.25 Active Paid Exhibit 99.1


 
2022 at a glance Key achievements 1 At a glance figures are as of December 31, 2022 2 Gross Merchandise Volume, or GMV, represents the total dollar value of orders processed on the Shopify platform and on certain apps and channels for which a revenue-sharing arrangement is in place in the period, net of refunds, and inclusive of shipping and handling, duty and value-added taxes. 3 Monthly Recurring Revenue, or MRR, is calculated by multiplying the number of merchants by the average monthly subscription plan fee in effect on the last day of that period and is used by management as a directional indicator of subscription solutions revenue going forward assuming merchants maintain their subscription plan the following month. Millions of merchants in +175 countries 10,000+ apps in App Store $197B GMV ( 12% from 2021) revenue ( 21% from 2021) $5.6B employees 11,600 MRR ( 7% from 2021) $109M HIGHLIGHTS 2022 YEAR IN REVIEW Introduced retail hardware with integrated payments to 6 countries Launched Shopify Audiences Launched Shop Promise Launched Shopify Tax Launched Twitter and YouTube sales channels Acquired Deliverr Introduced Shopify Payments to 5 countries Introduced Shopify Shipping to 3 countries Launched Shopify Collabs Launched Shopify Markets Pro Launched POS Go Expanded Shopify Capital to Australia


 
BUILD BUYER RELATIONSHIPS GOING GLOBAL We helped merchants build relationships with buyers We made it even easier for merchants to sell internationally as in their local market from day one Discovering new buyers and deepening relationships with existing customers is critical to a merchant’s long-term success. In 2022, we continued to build tools to enable merchants to sell wherever their buyers are. • Expanded availability of Shopify Payments, Shopify Shipping, Shopify Capital, and Shopify POS with integrated Payments to more countries • Introduced localized subscription pricing to over 175 countries • Enhanced our cross-border commerce solutions with the launch of Shopify Markets Pro and the Translate & Adapt app Continued to simplify in- person sales with the launch of POS Go and Tap To Pay • Expanded our social channel offerings with the integration of Twitter and YouTube • Launched influencer marketing app, Shopify Collabs • Launched link-in-bio tool, Linkpop by Shopify Rolled out enhancements to the Shop app: • Discounts • Personalized shopping experiences • Expanded search function • Embedded Shop Cash Retail Social Mobile 561M 40% unique online shoppers purchased from Shopify merchants in 2022 increase in retail sales year-over-year ~$28B in cross-border sales in 2022 with nearly 28% of all traffic coming from buyers outside of a merchant’s home country North America Revenue: 73% Merchants: 55% EMEA Revenue: 16% Merchants: 25% APAC Revenue: 10% Merchants: 15% Latin America Revenue: 1% Merchants: 5% 2022 YEAR IN REVIEW


 
FIRST SALE TO FULL SCALE SIMPLIFY LOGISTICS 2022 YEAR IN REVIEW Helped merchants reach high-intent buyers with Shopify Audiences Made business-to- business commerce easier for merchants with enhanced offering, B2B on Shopify Extended Shopify’s back-end features with Shopify Functions Unlocked next-level shopping experiences with Tokengated Commerce Simplified US tax compliance with Shopify Tax Partnered with system integrators Accenture, Deloitte, Ernst and Young, and KPMG Protected our merchants’ transactions with Shop Pay’s built-in chargeback protection, Shopify Protect • Partnered with supply chain management company, , for freight in-bounding • Introduced delivery badge, Shop Promise • Acquired • Made Shop Promise enabled by default for merchants using Shopify Fulfillment Network We shipped more products and solutions to help merchants run their entire business, powered by Shopify We made progress building an end-to-end asset-lite logistics platform that will drive value for merchants from port-to-porch* * On May 4, 2023, Shopify announced an agreement to sell the majority of its logistics business to Flexport, Inc. The transaction is expected to close in the second quarter of 2023 and, upon closing of the transaction, Flexport will become the official logistics partner for Shopify and the preferred provider for Shop Promise.