Exhibit 99.1

Contact: Jeff Harkins

Investor Relations

940-297-3877

Sally Beauty Holdings, Inc. Announces Third Quarter Results

DENTON, Texas, August 2, 2018 – Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today announced financial results for its fiscal 2018 third quarter ended June 30, 2018.  The Company will hold a conference call today at 7:30 a.m. Central Time to discuss these results and its business.

Fiscal 2018 Third Quarter Overview

Consolidated same store sales decreased 2.0% in the quarter. Consolidated net sales were $996.3 million in the third quarter, a decrease of 0.2% compared to the prior year. Foreign currency translation had a favorable impact of approximately 90 basis points on reported sales.

GAAP diluted earnings per share in the third quarter were $0.48 compared to $0.49 in the prior year, a decrease of 2.0%. Adjusted diluted earnings per share, excluding charges related to the Company’s transformation efforts and expenses from assessments and remediation costs associated with previously disclosed data security incidents, were $0.60 in the third quarter compared to $0.52 in the prior year, an increase of 15.4%. The increase was driven primarily by lower income tax expense as a result of U.S. tax reform, reduced share count from share repurchases and lower interest expense.

“Despite the short-term challenges we are facing, we continue to make progress on the core elements of a transformation plan that we are confident will put Sally Beauty Holdings on the right track long-term,” said Chris Brickman, President and Chief Executive Officer. “During the third quarter, core traffic challenges were exacerbated by material issues from two of our top manufacturers for Beauty Systems Group and the impact of significant, but necessary, internal changes in how we operate.”

Update on Transformation Plan

“As we mentioned in April, in partnership with FTI Consulting, we are undertaking a substantial transformation plan at Sally Beauty Holdings, which seeks to align our operations to reduce our cost

base, refocus our team on the defensible categories of hair color and hair care, and improve execution of basic retail fundamentals, all with the goal of returning the business to growth,” Brickman continued. “This effort will take multiple quarters, but we have already made progress and we are fully committed to transforming and investing in our business, controlling our indebtedness, and returning capital to shareholders.”

In terms of activities during the third quarter, we accomplished the following:

In the fourth quarter, our team will focus on the following actions:

As we move into fiscal year 2019, our transformation plan will continue and will be focused around the following key long-term objectives:

Finally, as part of a portfolio-wide review of existing store locations, the Company anticipates closing approximately 1% to 2% of its stores in the U.S. and abroad.  The dates of closure of individual stores will be market and store specific over the coming year.

Additional Third Quarter Financial Detail

Gross margin for the third quarter was 49.5%, a decrease of 90 basis points compared to the prior year. In the Sally segment, margin declines were driven primarily by increased coupon redemptions and a geographic revenue mix shift towards the segment’s lower margin international business. In the Beauty Systems Group segment, margin decreases were driven primarily by opportunistic purchases in the prior year that were not repeated this quarter and increased promotional activity.

GAAP operating earnings and operating margin in the third quarter were $102.2 million and 10.3%, respectively, compared to $130.3 million and 13.1%, respectively, in the prior year. Adjusted operating earnings and operating margin (excluding restructuring charges in both years and the data security incident charges from this year) were $122.7 million and 12.3%, respectively, compared to $135.4 million and 13.6%, respectively, in the prior year.  

The Company’s effective tax rate for the third quarter was 25.1% compared to 35.6% in the prior year, with the significant reduction driven by the impact of U.S. tax reform.

GAAP net earnings in the third quarter were $58.2 million, a decrease of $8.3 million, or 12.5%, from the prior year. Adjusted EBITDA in the third quarter was $152.5 million, a decrease of $14.5 million, or 8.7%, from the prior year, and Adjusted EBITDA margin was 15.3%, a decline of approximately 140 basis points from the prior year.  

At the end of the quarter, inventory was $951.0 million, up 0.4% from the prior year. The increase was driven by the impact of a weaker U.S. dollar on reported inventory levels and inventory related to the H. Chalut Ltée acquisition that closed in the first quarter.  

Capital expenditures in the quarter were $23.5 million, primarily for information technology projects, store remodels and maintenance, and distribution facility upgrades.

As a result of a focus on the levels of indebtedness, the outstanding balance on the asset-based revolving line of credit was reduced from $80.5 million at the end of the second quarter to $63.5 million at the end of the third quarter. Additionally, the Company repurchased (and subsequently retired) a total of 3.2 million shares of common stock during the third quarter at an aggregate cost of $50.1 million. 

Fiscal Year 2018 Guidance

Sally Beauty Holdings’ updated guidance reflects the impact of the implementation of its transformation plan, the competitive environment and the near-term impact of supplier issues.

The Company expects full year consolidated same store sales to decline in the range of 1.5% to 1.9%.

Full year gross margin is expected to decrease by approximately 50 basis points compared to the prior year, primarily due to price investments made in Sally during the first quarter, increased  promotional activity and a business segment mix shift, partially offset by recent price increases on exclusive brands.

Full year adjusted selling, general and administrative expenses (including depreciation and amortization expense) are expected to be approximately 37.7% of sales versus 37.2% of sales in the prior year. While operating efficiencies from recent restructurings are identifiable, they will not achieve full run rate status until fiscal year 2019 and are expected to be offset for the remainder of fiscal year 2018 by investments in the business.

Due to the benefits of U.S. tax reform, the Company expects the consolidated effective tax rate for fiscal year 2018 to be in the range of 22% to 23%. Excluding the one-time adjustments from the first quarter (net impact of the revaluation of deferred income taxes partially offset by a deemed repatriation tax on previously undistributed foreign earnings), the Company expects the consolidated effective tax rate for fiscal year 2018 to be in the range of 28% to 29%.  Additionally, the Company expects a significant portion of the benefits from U.S. tax reform will flow through directly to net earnings.

Full year GAAP operating earnings are expected to decrease by 11% to 13% due primarily to the decline in same store sales, gross margin declines, restructuring costs in fiscal year 2018 and expenses related to the previously disclosed data security incidents. Full year adjusted operating earnings are expected to decline by 8% to 10%, driven primarily by the decline in same store sales, gross margin declines and slightly higher adjusted selling, general and administrative expenses.

The Company continues to expect full year benefits from its debt refinancing, lower average share count and the benefits of U.S. tax reform to result in double-digit growth in both GAAP and adjusted diluted earnings per share.

Fiscal 2018 Third Quarter Segment Results

Sally Beauty Supply

Beauty Systems Group

Conference Call and Where You Can Find Additional Information

The Company will hold a conference call and audio webcast today to discuss its financial results and its business at approximately 7:30 a.m. Central Time.  During the conference call, the Company may discuss and answer one or more questions concerning business and financial matters and trends affecting the Company.  The Company’s responses to these questions, as well as other matters discussed during the conference call, may contain or constitute material information that has not been previously disclosed.  Simultaneous to the conference call, an audio webcast of the call will be available via a link on the Company’s website, investor.sallybeautyholdings.com.  The conference call can be accessed by dialing (866) 233-3845 (International:  (612) 234-9959).  The teleconference will be held in a “listen-only” mode for all participants other than the Company’s current sell-side and buy-side investment professionals.  A replay of the earnings conference call will be available starting at 9:30 a.m. Central Time, August 2, 2018, through August 9, 2018, by dialing (800) 475-6701 or if international, dial (320) 365-3844 and reference the conference ID number 451023.  Also, a website replay will be available on investor.sallybeautyholdings.com

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually.  Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,170 stores, including 184 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany.  Sally Beauty Supply stores offer up to 8,000 products for hair, skin, and nails through professional lines such as OPI^®, China Glaze^®, Wella^®, Clairol^®, Conair^® and Hot Shot Tools^®, as well as an extensive selection of proprietary merchandise. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell^®, Wella^®, Matrix^®, Schwarzkopf^®, Kenra^®, Goldwell^®, Joico^® and Aquage^®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.

Cautionary Notice Regarding Forward-Looking Statements

Statements in this news release and the schedules hereto which are not purely historical facts or which depend upon future events may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Words such as “anticipate,”  “believe,”  “estimate,”  “expect,”  “intend,”  “plan,”  “project,”  “target,”  “can,”  “could,”  “may,”  “should,” “will,”  “would,” or similar expressions may also identify such forward-looking statements.

Readers are cautioned not to place undue reliance on forward-looking statements as such statements speak only as of the date they were made. Any forward-looking statements involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including, but not limited to, risks and uncertainties related to: anticipating and effectively responding to changes in consumer and professional stylist preferences and buying trends in a timely manner; the success of our strategic initiatives, including our store refresh program and increased marketing efforts, to enhance the customer experience, attract new customers, drive brand awareness and improve customer loyalty; our ability to successfully implement our long-term strategic and growth initiatives; our ability to efficiently manage and control our costs and the success of our cost control plans, including our recent restructuring plans; the highly competitive nature of, and the increasing consolidation of, the beauty products distribution industry; the timing and acceptance of new product introductions; shifts in the mix of products sold during any period; potential fluctuation in our same store sales and quarterly financial performance; our dependence upon manufacturers who may be unwilling or unable to continue to supply products to us; our dependence upon manufacturers who have developed or could develop their own distribution businesses which compete directly with ours; the possibility of material interruptions in the supply of products by our third‑party manufacturers or distributors or increases in the prices of the products we purchase from our third‑party manufacturers or distributors; products sold by us being found to be defective in labeling or content; compliance with current laws and regulations or becoming subject to additional or more stringent laws and regulations; the success of our e-commerce businesses; diversion of professional products sold by Beauty Systems Group to mass retailers or other unauthorized resellers; the operational and financial performance of our franchise‑based business; successfully identifying acquisition candidates and successfully completing and integrating desirable acquisitions; opening and operating new stores profitably; the volume of traffic to our stores; the challenges of conducting business outside the United States; the impact of Britain’s separation from the European Union and related or other disruptive events in the United Kingdom, the European Union or other geographies in which we conduct business; rising labor and rental costs; protecting our intellectual property rights, particularly our trademarks; the risk that our products may infringe on the intellectual property rights of others; successfully updating and integrating our information technology systems; disruption in our information technology systems; a significant data security breach, including misappropriation of our customers’, employees’ or suppliers’ confidential information, and the potential costs related thereto; the costs and diversion of management’s attention required to investigate and remediate a data security breach and to continuously upgrade our information technology security systems to address evolving cyber-security threats; the ultimate determination of the extent or scope of the potential liabilities relating to our past or any future data security incidents; our ability to attract and retain highly skilled management and other personnel; severe weather, natural disasters or acts of violence or terrorism; the preparedness of our accounting and other management systems to meet financial reporting and other requirements and the upgrade of our existing financial reporting system; our substantial indebtedness; the possibility that we may incur substantial additional

debt, including secured debt, in the future; restrictions and limitations in the agreements and instruments governing our debt; changes in interest rates increasing the cost of servicing or refinancing our debt; and the costs and effects of litigation.  

Additional factors that could cause actual events or results to differ materially from the events or results described in the forward-looking statements can be found in our filings with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K for the year ended September 30, 2017, as filed with the Securities and Exchange Commission. Consequently, all forward-looking statements in this release are qualified by the factors, risks and uncertainties contained therein. We assume no obligation to publicly update or revise any forward-looking statements.

Use of Non-GAAP Financial Measures

This news release and the schedules hereto include the following financial measures that have not been calculated in accordance with accounting principles generally accepted in the United States, or GAAP, and are therefore referred to as non-GAAP financial measures: (1) Adjusted EBITDA and EBITDA Margin; (2) Adjusted Operating Earnings and Operating Margin; (3) Adjusted Diluted Earnings Per Share and (4) Operating Free Cash Flow.  We have provided definitions below for these non-GAAP financial measures and have provided tables in the schedules hereto to reconcile these non-GAAP financial measures to the comparable GAAP financial measures.

Adjusted EBITDA and EBITDA Margin - We define the measure Adjusted EBITDA as GAAP net earnings before depreciation and amortization, interest expense, income taxes, share-based compensation, costs related to the Company’s previously announced restructuring plans and costs related to the previously disclosed data security incidents for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures. Adjusted EBITDA Margin is Adjusted EBITDA as a percentage of net sales.

Adjusted Operating Earnings and Operating Margin – Adjusted operating earnings are GAAP operating earnings that exclude costs related to the Company’s previously announced restructuring plans and costs related to the previously disclosed data security incidents for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.  Adjusted Operating Margin is Adjusted Operating Earnings as a percentage of net sales.

Adjusted Diluted Net Earnings Per Share – Adjusted diluted net earnings per share is GAAP diluted earnings per share that exclude tax-effected costs related to the Company’s previously announced restructuring plans and tax-effected costs related to the previously disclosed data security incidents for the relevant time periods as indicated in the accompanying non-GAAP reconciliations to the comparable GAAP financial measures.

Operating Free Cash Flow – We define the measure Operating Free Cash Flow as GAAP net cash provided by operating activities less capital expenditures.  We believe Operating Free Cash Flow is an important liquidity measure that provides useful information to investors about the amount of cash generated from operations after taking into account capital expenditures.

We believe that these non-GAAP financial measures provide valuable information regarding our earnings and business trends by excluding specific items that we believe are not indicative of the

ongoing operating results of our businesses; providing a useful way for investors to make a comparison of our performance over time and against other companies in our industry.

We have provided these non-GAAP financial measures as supplemental information to our GAAP financial measures and believe these non-GAAP measures provide investors with additional meaningful financial information regarding our operating performance and cash flows.  Our management and Board of Directors also use these non-GAAP measures as supplemental measures to evaluate our businesses and the performance of management, including the determination of performance-based compensation, to make operating and strategic decisions, and to allocate financial resources. We believe that these non-GAAP measures also provide meaningful information for investors and securities analysts to evaluate our historical and prospective financial performance.  These non-GAAP measures should not be considered a substitute for or superior to GAAP results.  Furthermore, the non-GAAP measures presented by us may not be comparable to similarly titled measures of other companies.

Supplemental Schedules

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Consolidated Statements of Earnings

(In thousands, except per share data)

(Unaudited)

(1)  For the three and nine months ended June 30, 2018, selling, general and administrative expenses include $7.9 million of expenses incurred in connection with the data security incidents.

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(In thousands)

(Unaudited)

Supplemental Schedule 1

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Segment Information

(In thousands)

(Unaudited)

(1)  Unallocated expenses, including share-based compensation expense, consist of corporate and shared costs and are included in selling, general and administrative expenses. For the three and nine months ended June 30, 2018, unallocated expenses include $7.9 million of expenses incurred in connection with the data security incidents.

Supplemental Schedule 2

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Non-GAAP Financial Measures Reconciliations, Continued

(In thousands, except per share data)

(Unaudited)

(1)  Restructuring charges represent costs and expenses incurred in connection with the 2017 Restructuring Plan disclosed in February 2017 and the 2018 Restructuring Plan disclosed in November 2017.

(2)  Charges from data security incidents are included in selling, general and administrative expenses and represent expenses (including assessments by credit card networks, remediation costs, and other costs and expenses) incurred in connection with the data security incidents disclosed earlier.

(3)  The income tax provision associated with restructuring charges for the fiscal years 2018 and 2017 was calculated using a 26.5% and 23.0% tax rate, respectively, since realization of a tax benefit for portions of these expenses are currently not deemed probable. The income tax provision associated with charges from data security incidents was calculated using an effective tax rate of 29.0%.

Supplemental Schedule 3

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Non-GAAP Financial Measures Reconciliations, Continued

(In thousands)

(Unaudited)

Supplemental Schedule 4

SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES

Store Count and Same Store Sales

(Unaudited)

BSG distributor sales consultants (DSC) include 265 and 257 sales consultants employed by our franchisees at June 30, 2018 and 2017, respectively. In addition, at June 30, 2018, DSC count includes 38 sales consultants employed by Chalut, a Canadian distributor of professional beauty products, prior to the Company's acquisition of Chalut in December 2017.

For the purpose of calculating our same store sales metrics, we compare the current period sales for stores open for 14 months or longer as of the last day of a month with the sales for these stores for the comparable period in the prior fiscal year. Our same store sales are calculated in constant U.S. dollars and include internet-based sales and the effect of store expansions, if applicable, but do not generally include the sales from stores relocated until 14 months after the relocation. The sales from stores acquired are excluded from our same store sales calculation until 14 months after the acquisition.