FOR RELEASE AT 4:00PM EDT AUGUST 8, 2006:

RENTRAK REPORTS STRONG FIRST QUARTER;
NET INCOME RISES 142 PERCENT ON 29 PERCENT REVENUE GROWTH

        PORTLAND, Ore. (August 8, 2006)—Rentrak Corp. (Nasdaq:RENT) today announced strong financial results for its first fiscal quarter ended June 30, 2006.

        First quarter net income increased 142.4 percent to $1.6 million, or $0.14 per diluted share, from $655,000, or $0.06 per diluted share, in last year’s comparable period. Revenues increased 28.8 percent to $26.9 million from $20.9 million and operating income increased 169 percent, to $2.4 million from $877,000 in last year’s first fiscal quarter.

        First quarter revenues in the company’s Pay-Per-Transaction (PPT) segment totaled $23.5 million, an increase of 29.1 percent compared with $18.2 million in last year’s comparable period, benefiting from a strong slate of movie titles available for rental which resulted in increased sales to existing customers.

        First quarter revenues in the company’s Advanced Media & Information (AMI) segment increased 26.6 percent to $3.4 million compared with $2.7 million in last year’s first fiscal quarter. Revenues from the company’s Essentials™ services increased 34.2 percent, while revenues from the company’s Direct Revenue Sharing (DRS) service increased 19.8 percent, compared with the same period last year. Beginning with the first quarter of fiscal 2007, the AMI division now includes results from all of the company’s Essentials services, including Box Office Essentials™, Direct Revenue Sharing (DRS), OnDemand Essentials™; Supply Chain Essentials™; Retail Essentials™ and Home Video Essentials™.

        Selling and administrative expenses in the first quarter totaled $6.0 million compared with $5.2 million in last year’s first quarter, but declined to 22.1 percent of revenue from 24.8 percent of revenue last year. The increased spending related primarily to the company’s continuing development and enhancement efforts in support of its AMI services and incremental non-cash, stock-based compensation expenses of $178,000 related to the company’s adoption of SFAS 123(R).

Rentrak Fiscal 2007 First Quarter Earnings
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        As of July 31, the company has repurchased 193,500 shares of its common stock for $1.9 million under the board of directors’ January 2006 authorization to repurchase up to 1,000,000 shares. The company’s cash and equivalents totaled $29.0 million at June 30, 2006 compared with $30.5 million at March 31, 2006.

        Rentrak Chairman and Chief Executive Officer Paul Rosenbaum commented, “Our strong first quarter results represent a solid start to fiscal 2007, with our PPT and AMI divisions each contributing double-digit revenue growth. Our PPT division benefited from a rich home video movie release schedule and increased revenues in our AMI division reflected the new customers we’ve added over the past year. In July, our OnDemand Essentials customer base grew to 34 and we added three more network operators to our family of content data providers.”

        Rosenbaum concluded, “We continue to expect revenues for the full fiscal year to be comparable to those of fiscal 2006, with revenues for the remaining three quarters spread fairly evenly. We also continue to expect quarterly profitability throughout fiscal 2007 and that our PPT segment and current offerings within the AMI segment will remain a steady source of revenue, earnings and cash flow. We intend to use this cash flow to invest in ongoing development of additional Entertainment Essentials services and to repurchase shares of our common stock subject to market conditions.”

Conference Call

        Rentrak has scheduled a conference call for 2 p.m. (PDT) August 8, 2006 to discuss the company’s financial performance. Shareowners, members of the media and other interested parties may participate in the call by dialing 888.396.2356 from the U.S. or Canada, or 617.847.8709 for international callers, passcode 21991203. An audio replay of the conference call is available through midnight June 15 by dialing 888-286-8010 from the U.S. or Canada, or 617-801-6888 from international locations, passcode 52747467. This call is being webcast by CCBN and can be accessed at Rentrak’s web site at www.rentrak.com where it will be archived through August 8, 2007. The webcast is also accessible over CCBN’s Investor Distribution Network and available to both institutional and individual investors. Individual investors can listen to the call through CCBN’s individual investor center at www.fulldisclosure.com or by visiting any of the investor sites in CCBN’s Individual Investor Network. Institutional investors can access the call via CCBN’s password-protected event management site, StreetEvents (www.streetevents.com).

About Rentrak Corporation

        Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company’s Entertainment Essentials™ suite of services is redefining media measurement in the digital broadband era.

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Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each ASP-based Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at http://www.rentrak.com.

Safe Harbor Statement

        When used in this discussion, the words “anticipates,” “expects,” “intends” and similar expressions are intended to identify forward-looking statements. Such statements relate to, among other things, the revenues and results of operations for the company’s PPT® and information services segments and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Factors that could affect Rentrak’s financial results include customer demand for movies in various media formats subject to company guarantees, the company’s ability to attract new revenue-sharing customers and retain existing customers, the company’s success in maintaining its relationships with studios and other product suppliers, the company’s ability to successfully develop and market new services to create new revenue streams, and Rentrak’s customers continuing to comply with the terms of their agreements. Additional factors that could affect Rentrak’s financial results are described in Rentrak’s March 31, 2006 annual report on Form 10-K and subsequent quarterly reports, filed with the Securities and Exchange Commission. Results of operations in any past period should not be considered indicative of the results to be expected for future periods.

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(Financial Tables Follow)

Rentrak Corporation and Subsidiaries
Condensed Consolidated Balance Sheets
(Unaudited)
(In thousands, except per share amounts)

(1) Derived from our March 31, 2006 audited consolidated financial statements.

See accompanying Notes to Condensed Consolidated Financial Statements.

Rentrak Corporation and Subsidiaries
Consensed Consolidated Income Statements
(Unaudited)
(In thousands, except per share amounts)

See accompanying Notes to Condensed Consolidated Financial Statements.

Rentrak Corporation and Subsidiaries
Condensed Consolidated Statements of Cash Flows
(Unaudited)
(In thousands)

See accompanying Notes to Condensed Consolidated Financial Statements.