Financial Summary (All financials)
| In millions of CNY, except per share items | Dec-31-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 | Dec-31-15 | Dec-31-11 | Dec-31-10 |
| Revenues | 3,689.0 | 4,000.0 | 3,781.9 | 2,881.2 | 2,372.7 | 2,101.9 | 1,370.1 | 1,090.0 |
| Revenue growth | -7.8% | 5.8% | 31.3% | 21.4% | 12.9% | | 25.7% | 33.4% |
| Cost of goods sold | 1,261.7 | 1,221.9 | 1,081.0 | 796.1 | 663.0 | 570.0 | 441.1 | 403.6 |
| Gross profit | 2,427.2 | 2,778.1 | 2,700.9 | 2,085.2 | 1,709.7 | 1,531.9 | 929.0 | 686.4 |
| Gross margin | 65.8% | 69.5% | 71.4% | 72.4% | 72.1% | 72.9% | 67.8% | 63.0% |
| Sales and marketing | 1,182.7 | 1,188.2 | 1,197.2 | 917.8 | 783.5 | 654.5 | 329.5 | 277.5 |
| General and administrative | 377.4 | 384.1 | 353.6 | 296.6 | 280.0 | 263.1 | 158.4 | 136.6 |
| EBITA | 907.1 | 1,248.3 | 1,188.7 | 881.0 | 620.9 | 573.9 | 442.8 | 274.2 |
| EBITA margin | 24.6% | 31.2% | 31.4% | 30.6% | 26.2% | 27.3% | 32.3% | 25.2% |
| Amortization of intangibles | 40.0 | 42.5 | 38.5 | 10.2 | 9.0 | 6.2 | 1.6 | 2.1 |
| EBIT | 867.1 | 1,205.8 | 1,150.2 | 870.8 | 611.8 | 567.7 | 441.2 | 272.2 |
| EBIT margin | 23.5% | 30.1% | 30.4% | 30.2% | 25.8% | 27.0% | 32.2% | 25.0% |
| Pre-tax income | 1,259.8 | 762.1 | 1,486.9 | 542.3 | 699.9 | 744.1 | 467.6 | 291.7 |
| Income taxes | 188.4 | 235.9 | 242.4 | 169.5 | 134.7 | 126.3 | 81.1 | 57.1 |
| Tax rate | 15.0% | 31.0% | 16.3% | 31.3% | 19.2% | 17.0% | 17.3% | 19.6% |
| Net income | 1,097.3 | 532.3 | 1,252.3 | 371.9 | 566.0 | 618.1 | 386.5 | 234.7 |
| Net margin | 29.7% | 13.3% | 33.1% | 12.9% | 23.9% | 29.4% | 28.2% | 21.5% |
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| Diluted EPS | $16.12 | $7.98 | $19.82 | $6.08 | $9.68 | $9.89 | $28,377,973.57 | $27,737,706.86 |
| Shares outstanding (diluted) | 68.1 | 66.7 | 63.2 | 61.2 | 58.5 | 62.5 | 0.0 | 0.0 |
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| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
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