Financial Summary (All financials)
| In millions, except per share items | Dec-31-14 | Dec-31-13 | Dec-31-12 | Dec-31-11 | Dec-31-10 | Dec-31-09 | Dec-31-08 | Dec-31-07 |
| Revenues | 33,260 | 31,754 | 29,740 | 27,226 | 24,102 | 21,565 | 19,693 | 17,246 |
| Revenue growth | 4.7% | 6.8% | 9.2% | 13.0% | 11.8% | 9.5% | 14.2% | |
| Cost of goods sold | 18,216 | 17,240 | 16,014 | 14,329 | 12,303 | 10,833 | 9,905 | 9,885 |
| Gross profit | 15,044 | 14,514 | 13,726 | 12,897 | 11,799 | 10,732 | 9,788 | 7,361 |
| Gross margin | 45.2% | 45.7% | 46.2% | 47.4% | 49.0% | 49.8% | 49.7% | 42.7% |
| Sales and marketing | 3,659 | 3,419 | 3,397 | 3,390 | 3,005 | 2,773 | 2,429 | 2,096 |
| General and administrative | 2,113 | 2,002 | 1,815 | 1,576 | 1,445 | 1,457 | 1,243 | 1,095 |
| EBITA | 5,179 | 5,212 | 5,176 | 4,761 | 4,086 | 3,025 | 3,107 | 2,486 |
| EBITA margin | 15.6% | 16.4% | 17.4% | 17.5% | 17.0% | 14.0% | 15.8% | 14.4% |
| Amortization of intangibles | 54 | 48 | 95 | 136 | 190 | 352 | 412 | |
| EBIT | 5,125 | 5,164 | 5,081 | 4,625 | 3,896 | 2,673 | 2,695 | 2,486 |
| EBIT margin | 15.4% | 16.3% | 17.1% | 17.0% | 16.2% | 12.4% | 13.7% | 14.4% |
| Pre-tax income | 4,448 | 4,488 | 4,442 | 3,984 | 3,514 | 1,834 | 2,471 | 2,388 |
| Income taxes | 1,673 | 1,603 | 1,465 | 1,348 | 1,202 | 827 | 864 | 943 |
| Tax rate | 37.6% | 35.7% | 33.0% | 33.8% | 34.2% | 45.1% | 35.0% | 39.5% |
| Earnings from continuing ops | 2,756 | 2,859 | 2,949 | 2,609 | 2,198 | 942 | 1,699 | 1,456 |
| Earnings from discontinued ops | | | | | | | 6 | 17 |
| Net income | 2,756 | 2,859 | 2,949 | 2,609 | 2,198 | 942 | 1,705 | 1,473 |
| Net margin | 8.3% | 9.0% | 9.9% | 9.6% | 9.1% | 4.4% | 8.7% | 8.5% |
| |
| Diluted EPS | $5.40 | $5.17 | $4.58 | $3.47 | $2.48 | $0.95 | $1.53 | $1.21 |
| Shares outstanding (diluted) | 510 | 553 | 644 | 752 | 886 | 992 | 1,114 | 1,202 |
| |
| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
|