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PLAYBOY ENTERPRISES INC (PLA)

DateNameTitleTypeSecuritySharesPriceValueOwnershipReported
03/04/2011HEFNER HUGH MARSTONEd-in-Chief, Chf Crtv OfcrOther (disposition)Common-Class A3.4M$0.00$0Through the Hugh M. Hefner 1991 Trust.03/04/2011
03/04/2011HEFNER HUGH MARSTONEd-in-Chief, Chf Crtv OfcrOther (disposition)Common-Class B7.9M$0.00$0Through the Hugh M. Hefner 1991 Trust.03/04/2011
03/04/2011Flanders Scott NCEOOther (disposition)Common-Class B44.6k$0.00$0 03/04/2011
03/04/2011Flanders Scott NCEODispositionCommon-Class B112.5k$6.15$691.9k 03/04/2011
03/04/2011Flanders Scott NCEODispositionEmployee Stock Option (right to buy)1.2M$2.71$3.3M 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)7k$10.61$74.3k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)7k$5.72$40k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)60k$1.25$75k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)21k$14.50$304.5k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)18k$14.48$260.6k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)21k$11.86$249.1k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionEmployee Stock Option (right to buy)50k$10.00$500k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecOtherCommon-Class B81k$6.15$498k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecDispositionCommon-Class B11k$6.15$67.9k 03/04/2011
03/04/2011SHAPIRO HOWARDEVP, LawAdmin, GenCsl SecOtherCommon-Class A15$6.15$92.2 03/04/2011
03/04/2011CHEMEROW DAVID I.DirectorOtherCommon-Class A800$6.15$4.9kBy Trust for Self03/04/2011
03/04/2011CHEMEROW DAVID I.DirectorOtherCommon-Class B87.2k$6.15$536kBy Trust for Self03/04/2011
03/04/2011CHEMEROW DAVID I.DirectorDispositionDirector Stock Option (right to buy)20k$14.50$290kBy Trust for Self03/04/2011
03/04/2011CHEMEROW DAVID I.DirectorDispositionDirector Stock Option (right to buy)7.8k$3.36$26.3kBy Trust for Self03/04/2011
03/04/2011CHEMEROW DAVID I.DirectorDispositionDirector Stock Option (right to buy)2.5k$13.05$32.6kBy Trust for Self03/04/2011
03/04/2011BOOKSHESTER DENNIS SDirectorOtherCommon-Class A3k$6.15$18.4k 03/04/2011
03/04/2011BOOKSHESTER DENNIS SDirectorOtherCommon-Class B58.5k$6.15$359.9k 03/04/2011
03/04/2011BOOKSHESTER DENNIS SDirectorDispositionDirector Stock Option (right to buy)20k$14.50$290k 03/04/2011
03/04/2011BOOKSHESTER DENNIS SDirectorDispositionDirector Stock Option (right to buy)7.8k$3.36$26.3k 03/04/2011
03/04/2011BOOKSHESTER DENNIS SDirectorDispositionDirector Stock Option (right to buy)2.5k$13.05$32.6k 03/04/2011
03/04/2011Hirschhorn CharlesDirectorOtherCommon-Class B35.7k$6.15$219.3k 03/04/2011
03/04/2011Hirschhorn CharlesDirectorDispositionDirector Stock Option (right to buy)7.8k$3.36$26.3k 03/04/2011
03/04/2011Hirschhorn CharlesDirectorDispositionDirector Stock Option (right to buy)10k$9.53$95.3k 03/04/2011
03/04/2011ROSENTHAL SOLDirectorOtherCommon-Class A250$6.15$1.5k 03/04/2011
03/04/2011ROSENTHAL SOLDirectorOtherCommon-Class B63.9k$6.15$393.1k 03/04/2011
03/04/2011ROSENTHAL SOLDirectorDispositionDirector Stock Option (right to buy)20k$14.50$290k 03/04/2011
03/04/2011ROSENTHAL SOLDirectorDispositionDirector Stock Option (right to buy)7.8k$3.36$26.3k 03/04/2011
03/04/2011ROSENTHAL SOLDirectorDispositionDirector Stock Option (right to buy)2.5k$13.05$32.6k 03/04/2011
03/04/2011Tao Kai-ShingDirectorOtherCommon-Class B3.7k$6.15$23k 03/04/2011
03/04/2011Tao Kai-ShingDirectorDispositionCommon-Class B3.8k$6.15$23.1k 03/04/2011
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