| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 11/23/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 387 | $11.58 | $4.5k | | 11/23/2022 |
| 11/23/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 1.6k | $0.00 | $0 | | 11/23/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 2.6k | $12.53 | $32.2k | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 3.1k | $0.00 | $0 | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 5.7k | $0.00 | $0 | | 11/15/2022 |
| 03/02/2022 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 21.5k | $17.76 | $381.6k | | 03/02/2022 |
| 03/02/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Stock option | 10k | $16.65 | $166.5k | | 03/02/2022 |
| 03/02/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Stock option | 7.7k | $9.09 | $69.8k | | 03/02/2022 |
| 03/02/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Stock option | 3.8k | $11.78 | $44.8k | | 03/02/2022 |
| 11/23/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 387 | $21.45 | $8.3k | | 11/23/2021 |
| 11/23/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 1.6k | $0.00 | $0 | | 11/23/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 1.2k | $20.34 | $23.8k | | 11/15/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 3.1k | $0.00 | $0 | | 11/15/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 17.2k | $0.00 | $0 | | 11/03/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 2k | $0.00 | $0 | | 11/03/2021 |
| 09/30/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 370 | $16.85 | $6.2k | | 09/30/2021 |
| 11/23/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 11.4k | $11.78 | $134.4k | | 11/23/2020 |
| 11/23/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 4.8k | $0.00 | $0 | | 11/23/2020 |