| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 4.1k | $12.53 | $51.8k | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 7.3k | $0.00 | $0 | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 5.7k | $0.00 | $0 | | 11/15/2022 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 2.7k | $20.34 | $55.6k | | 11/15/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 7.3k | $0.00 | $0 | | 11/15/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 17.2k | $0.00 | $0 | | 11/03/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 2.9k | $0.00 | $0 | | 11/03/2021 |
| 09/30/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 887 | $16.85 | $14.9k | | 09/30/2021 |
| 05/11/2021 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 7.7k | $23.72 | $181.8k | | 05/11/2021 |
| 05/11/2021 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 7.7k | $23.75 | $182k | | 05/11/2021 |
| 05/11/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Employee Stock Option (Right to Buy) | 15.3k | $19.21 | $294.4k | | 05/11/2021 |
| 11/15/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 965 | $10.29 | $9.9k | | 11/15/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 53.2k | $9.09 | $483.4k | | 11/04/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 21.8k | $0.00 | $0 | | 11/04/2020 |
| 09/30/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 923 | $8.69 | $8k | | 09/30/2020 |
| 09/30/2020 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 886 | $8.69 | $7.7k | | 09/30/2020 |
| 11/19/2019 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 25k | $18.50 | $462.4k | | 11/19/2019 |
| 11/19/2019 | Sally Beauty Holdings, Inc. | SBH | Exercise | Employee Stock Option (Right to Buy) | 25k | $11.39 | $284.8k | | 11/19/2019 |
| 11/05/2019 | Sally Beauty Holdings, Inc. | SBH | Grant | | 11.9k | $0.00 | $0 | | 11/05/2019 |
| 11/05/2019 | Sally Beauty Holdings, Inc. | SBH | Grant | | 36k | $16.65 | $599.6k | | 11/05/2019 |
| 09/30/2019 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 923 | $14.89 | $13.7k | | 09/30/2019 |
| 09/30/2019 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 886 | $14.89 | $13.2k | | 09/30/2019 |
| 11/13/2018 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 11.5k | $20.60 | $237.6k | | 11/13/2018 |
| 11/01/2018 | Sally Beauty Holdings, Inc. | SBH | Grant | | 34.8k | $18.14 | $631.5k | | 11/01/2018 |
| 11/01/2018 | Sally Beauty Holdings, Inc. | SBH | Grant | | 10.9k | $0.00 | $0 | | 11/01/2018 |
| 11/01/2018 | Sally Beauty Holdings, Inc. | SBH | Grant | Common Stock | 2.8k | $0.00 | $0 | | 11/01/2018 |
| 11/01/2018 | Sally Beauty Holdings, Inc. | SBH | Grant | | 34.8k | $18.14 | $631.5k | | 11/01/2018 |
| 07/31/2018 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 273 | $16.49 | $4.5k | | 07/31/2018 |
| 11/01/2017 | Sally Beauty Holdings, Inc. | SBH | Grant | | 11.4k | $0.00 | $0 | | 11/01/2017 |
| 11/01/2017 | Sally Beauty Holdings, Inc. | SBH | Grant | | 42k | $17.42 | $732.3k | | 11/01/2017 |
| 10/29/2017 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | | 33 | $17.39 | $573.9 | | 10/29/2017 |
| 07/31/2017 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 306 | $20.23 | $6.2k | | 07/31/2017 |
| 10/28/2016 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 33 | $25.60 | $844.8 | | 10/28/2016 |
| 08/08/2016 | Sally Beauty Holdings, Inc. | SBH | Sale | Common Stock | 6.5k | $26.37 | $171.2k | | 08/08/2016 |