| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 11/23/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 398 | $11.58 | $4.6k | | 11/23/2022 |
| 11/23/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 1.6k | $0.00 | $0 | | 11/23/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 2.9k | $12.53 | $36.3k | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 4.2k | $0.00 | $0 | | 11/15/2022 |
| 11/15/2022 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted Stock units | 7.7k | $0.00 | $0 | | 11/15/2022 |
| 04/09/2022 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 1.8k | $15.61 | $28.3k | | 04/09/2022 |
| 11/23/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 398 | $21.45 | $8.5k | | 11/23/2021 |
| 11/23/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 1.6k | $0.00 | $0 | | 11/23/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 4.2k | $0.00 | $0 | | 11/15/2021 |
| 11/15/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 1k | $20.34 | $21k | | 11/15/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 23k | $0.00 | $0 | | 11/03/2021 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 2.5k | $0.00 | $0 | | 11/03/2021 |
| 04/09/2021 | Sally Beauty Holdings, Inc. | SBH | Payment of Exercise | Common Stock | 1.8k | $20.33 | $36.9k | | 04/09/2021 |
| 11/23/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 11.7k | $11.78 | $138.4k | | 11/23/2020 |
| 11/23/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 4.9k | $0.00 | $0 | | 11/23/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 12.7k | $0.00 | $0 | | 11/04/2020 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 31k | $9.09 | $282k | | 11/04/2020 |
| 04/09/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | | 22.6k | $0.00 | $0 | | 04/09/2020 |