| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series A Preferred Stock | 125.3k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series C Preferred Stock | 4.3M | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series C Preferred Stock | 21.6k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series D Preferred Stock | 1.4M | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series D Preferred Stock | 6.9k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Sale | Common Stock, $0.0001 par value | 5.6k | $17.00 | $95.4k | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Sale | Common Stock, $0.0001 par value | 1.1M | $17.00 | $19M | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 3.5k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 691k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 10.8k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 2.2M | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 62.7k | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Common Stock, $0.0001 par value | 12.5M | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Conversion | Series A Preferred Stock | 24.9M | $0.00 | $0 | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Sale | Common Stock, $0.0001 par value | 2.1k | $17.00 | $35.4k | See Footnote | 01/31/2011 |
| 01/31/2011 | LEAF GROUP LTD. | LEAF | Sale | Common Stock, $0.0001 par value | 414.6k | $17.00 | $7M | See Footnote | 01/31/2011 |
| 11/10/2009 | Ancestry.com Inc. | ACOM | Sale | Common Stock, $0.001 par value | 2.4M | $13.50 | $32.4M | By limited partnership (2) | 11/10/2009 |