| Date | Name | Symbol | Type | Security | Shares | Price | Value | Ownership | Reported |
| 01/26/2023 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted stock units | 103.8k | $0.00 | $0 | | 01/26/2023 |
| 11/02/2022 | Sally Beauty Holdings, Inc. | SBH | Grant | | 12.5k | $0.00 | $0 | | 11/02/2022 |
| 11/03/2021 | Sally Beauty Holdings, Inc. | SBH | Grant | | 8k | $0.00 | $0 | | 11/03/2021 |
| 11/04/2020 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 15.4k | $0.00 | $0 | | 11/04/2020 |
| 11/05/2019 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 8.4k | $0.00 | $0 | | 11/05/2019 |
| 08/20/2019 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 10k | $11.89 | $118.9k | By Trust | 08/20/2019 |
| 11/01/2018 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 7.7k | $0.00 | $0 | | 11/01/2018 |
| 09/30/2018 | Sally Beauty Holdings, Inc. | SBH | Exercise | Restricted Stock Units | 7.2k | $0.00 | $0 | | 09/30/2018 |
| 11/01/2017 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 7.2k | $0.00 | $0 | | 11/01/2017 |
| 08/06/2015 | Sally Beauty Holdings, Inc. | SBH | Exercise | Director Stock Option (Right to Buy) | 15k | $9.45 | $141.8k | | 08/06/2015 |
| 10/29/2014 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 3.4k | $0.00 | $0 | | 10/29/2014 |
| 10/22/2008 | Sally Beauty Holdings, Inc. | SBH | Grant | Restricted Stock Units | 13.4k | $0.00 | $0 | | 10/22/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 5k | $7.18 | $35.9k | | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 5k | $7.20 | $36k | | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.21 | $18k | | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.20 | $18k | | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 5k | $7.14 | $35.7k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 5k | $7.20 | $36k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 5k | $7.20 | $36k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.15 | $17.9k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.19 | $18k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.20 | $18k | by family partnership | 05/12/2008 |
| 05/13/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2.5k | $7.15 | $17.9k | by family partnership | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 2k | $6.70 | $13.4k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.84 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.78 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.70 | $6.7k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.78 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.75 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.81 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $6.79 | $6.8k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 500 | $6.81 | $3.4k | | 05/12/2008 |
| 05/12/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 500 | $6.79 | $3.4k | | 05/12/2008 |
| 02/27/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 500 | $7.88 | $3.9k | | 02/27/2008 |
| 02/27/2008 | Sally Beauty Holdings, Inc. | SBH | Purchase | Common Stock | 1000 | $7.83 | $7.8k | | 02/27/2008 |
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