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Vitacost.com, Inc. (VITC)

DateNameTitleTypeSecuritySharesPriceValueOwnershipReported
08/18/2014Kumin Michael Andrew10% OwnerDispositionOption to purchase common stock10k$7.15$71.5k 08/15/2014
08/18/2014Kumin Michael Andrew10% OwnerDispositionOption to purchase common stock15k$3.75$56.2k 08/15/2014
08/18/2014GAFFNEY CHRISTOPHER SDirectorDispositionOption to purchase common stock10k$7.15$71.5k 08/18/2014
08/18/2014GAFFNEY CHRISTOPHER SDirectorDispositionOption to purchase common stock5k$3.75$18.8k 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecOtherCommon Stock145$8.00$1.2k 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecOtherCommon Stock35$8.00$280Held in trust for minor child08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecDispositionRestricted Stock Units18.4k$0.00$0 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecDispositionStock Option50k$5.96$298k 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecDispositionStock Option22.5k$7.15$160.9k 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecDispositionStock Option100k$6.61$661k 08/18/2014
08/18/2014Marbach MaryChief Legal Officer & Corp SecOther (disposition)Stock Option50k$9.72$486k 08/18/2014
08/18/2014HELMAN BRIAN DCFODispositionRestricted Stock Units125k$0.00$0 08/18/2014
08/18/2014HELMAN BRIAN DCFODispositionStock Option49.5k$7.15$353.9k 08/18/2014
08/18/2014HELMAN BRIAN DCFOOther (disposition)Stock Option330k$8.20$2.7M 08/18/2014
08/18/2014Goldfarb StuartDirectorDispositionStock Option10k$7.15$71.5k 08/18/2014
08/18/2014Goldfarb StuartDirectorDispositionStock Option5k$3.75$18.8k 08/18/2014
08/18/2014Horowitz JeffreyCEOOtherWarrant776.3k$7.04$5.5MSee footnote08/18/2014
08/18/2014Horowitz JeffreyCEODispositionRestricted Stock Units48.2k$0.00$0 08/18/2014
08/18/2014Horowitz JeffreyCEODispositionStock Option400k$5.96$2.4M 08/18/2014
08/18/2014Horowitz JeffreyCEODispositionStock Option172.5k$7.15$1.2M 08/18/2014
08/18/2014Horowitz JeffreyCEODispositionStock Option367.2k$4.33$1.6M 08/18/2014
08/18/2014Horowitz JeffreyCEODispositionStock Option582.8k$3.75$2.2M 08/18/2014
08/18/2014Horowitz JeffreyCEOOther (disposition)Stock Option50k$8.91$445.5k 08/18/2014
08/18/2014Topper Joseph R. Jr.Chief Information OfficerDispositionStock Option50k$5.96$298k 08/18/2014
08/18/2014Topper Joseph R. Jr.Chief Information OfficerDispositionStock Option30k$7.15$214.5k 08/18/2014
08/18/2014Topper Joseph R. Jr.Chief Information OfficerDispositionStock Option300k$5.54$1.7M 08/18/2014
08/18/2014Cavalline Christopher LeeChief Merchandising OfficerDispositionStock Option50k$5.96$298k 08/18/2014
08/18/2014Cavalline Christopher LeeChief Merchandising OfficerDispositionStock Option30k$7.15$214.5k 08/18/2014
08/18/2014Cavalline Christopher LeeChief Merchandising OfficerOther (disposition)Stock Option300k$8.92$2.7M 08/18/2014
08/18/2014KROGER CO10% OwnerPurchase 30.7M$8.00$245.4MSee Footnote08/18/2014
08/18/2014KROGER CO10% OwnerPurchaseCommon Stock, par value $0.00001 per share3.7M$8.00$30MSee Footnote08/18/2014
08/18/2014McConnell Michael JDirectorOtherCommon Stock40k$8.00$320k 08/18/2014
08/18/2014McConnell Michael JDirectorDispositionStock Option5k$6.41$32k 08/18/2014
08/18/2014KOZLOWSKI EDWIN JDirectorDispositionStock Option10k$7.15$71.5k 08/18/2014
08/18/2014KOZLOWSKI EDWIN JDirectorDispositionStock Option5k$3.75$18.8k 08/18/2014
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