PHYSICIANS FORMULA HOLDINGS, INC. (FACE) [Rocket]

In millions, except per share items	Dec-31-11	Dec-31-10	Dec-31-09	Dec-31-08	Dec-31-07	Dec-31-06	Dec-31-05	Dec-31-04
	10-K	10-K	10-K	10-K	10-K	10-K	10-K	10-K
NET SALES	80.9	78.5	77.8	114.0	111.5	95.4	78.7	62.3
NET SALES growth	3.1%	0.9%	-31.8%	2.3%	16.9%	21.2%	26.3%
COST OF SALES	42.7	42.9	43.3	55.6	50.3	41.9	32.1	24.7
GROSS PROFIT	38.2	35.6
Gross margin	100.0%	100.0%
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES	37.1	33.4
(LOSS) INCOME FROM OPERATIONS	1.1	2.3
Operating margin	100.0%	100.0%
INTEREST EXPENSE, NET	2.2	2.4
OTHER (INCOME) EXPENSE	0.0	0.0
(LOSS) INCOME BEFORE PROVISION (BENEFIT) FOR INCOME TAXES	-2.4	-0.1	-6.5	-24.5	14.6	0.7	12.8	6.8
PROVISION (BENEFIT) FOR INCOME TAXES	-1.2	-0.7
Tax rate	50.5%	484.8%	0.0%	0.0%	0.0%	0.0%	0.0%	0.0%
NET (LOSS) INCOME	-1.2	0.6

NET (LOSS) INCOME PER COMMON SHARE:
Basic (in dollars per share)	($0.09)	$0.04

WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING: