AMERICAN GREETINGS CORP (AM) [Rocket]

In millions, except per share items	Feb-29-16	Feb-28-15	Feb-28-14	Feb-28-13	Feb-29-12	Feb-28-11	Feb-28-10	Feb-28-09
	10-K	10-K	10-K	10-K	10-K	10-K	10-K	10-K/A
Revenues:
North American Social Expression Products	1,317.3	1,316.6	1,253.8	1,245.3	932.3	1,196.8	1,245.2	1,139.2
Everyday greeting cards	895.6	944.8	915.8	895.0	832.5	755.8	767.1	704.4
Seasonal greeting cards	468.3	499.1	479.6	466.8	411.6	377.8	369.3	356.8
Retail Operations	313.8	336.9	332.1	244.1			11.8	170.1
Total revenues [+]	1,900.8	2,011.0	1,969.7	1,868.7	1,695.1	1,597.9	1,640.9	1,690.7
Products	1,890.0	1,986.4	1,941.8	1,842.5	1,663.3	1,565.5	1,603.3
Revenue growth [+]	-5.5%	2.1%	5.4%	10.2%	6.1%	-2.6%	-3.0%	-4.8%
North American Social Expression Products	0.1%	5.0%	0.7%	33.6%	-22.1%	-3.9%	9.3%
Everyday greeting cards	-5.2%	3.2%	2.3%	7.5%	10.1%	-1.5%	8.9%
Seasonal greeting cards	-6.2%	4.1%	2.7%	13.4%	8.9%	2.3%	3.5%
Retail Operations	-6.9%	1.4%	36.0%				-93.0%
International Social Expression Products	-14.5%	4.3%	-7.6%	-59.2%	210.9%	3.0%	3.5%
Unit growth	-3.6%	4.0%
Cost of goods sold	844.8	882.3	857.2	817.7	741.6	682.4	713.1	1,427.5
Gross profit	1,056.0	1,128.6	1,112.4	1,051.0	953.5	915.5	927.8	263.3
Gross margin	55.6%	56.1%	56.5%	56.2%	56.2%	57.3%	56.5%	15.6%
Selling, general and administrative [+]	909.8	986.0	982.5	952.5	784.5	744.0	789.0	226.3
Sales and marketing	656.8	696.5	685.1	653.9	533.8	483.6	513.0
General and administrative	253.0	289.4	297.4	298.6	250.7	260.5	276.0	226.3
Other operating expenses	-72.9	-23.7	-7.7	4.3	-12.7	-6.7	-0.3
EBITDA [+]	274.8	226.2	192.7	143.6	225.3	223.4	184.3
EBITDA growth	21.5%	17.4%	34.2%	-36.3%	0.9%	21.2%	398.5%	-71.3%
EBITDA margin	14.5%	11.2%	9.8%	7.7%	13.3%	14.0%	11.2%	2.2%
Depreciation	50.3	56.1	50.5	44.3	38.7	40.6	39.6
EBITA	224.5	170.1	142.2	99.2	186.7	182.7	144.6	37.0
EBITA margin	11.8%	8.5%	7.2%	5.3%	11.0%	11.4%	8.8%	2.2%
Amortization of intangibles	5.4	3.8	4.5	5.1	5.0	4.6	5.5
EBIT [+]	219.0	166.3	137.6	94.2	181.7	178.2	139.1	37.0
EBIT growth	31.7%	20.9%	46.2%	-48.2%	2.0%	28.1%	276.3%	-71.3%
EBIT margin	11.5%	8.3%	7.0%	5.0%	10.7%	11.2%	8.5%	2.2%
Non-recurring items [+]		21.9	0.7		31.7			290.2
Asset impairment		21.9	0.7		27.2		13.0	290.2
Interest expense, net [+]	26.8	33.4	27.0	17.4	52.1	24.5	24.6	19.6
Interest expense	27.2	36.0	27.4	17.9	53.1	25.4	26.3	22.9
Interest income	0.4	2.6	0.4	0.5	1.0	0.9	1.7	3.3
Other income (expense), net	-1.2	-0.3	3.3	9.2	-0.1	2.4	6.5	-2.2
Pre-tax income	191.0	110.7	113.2	85.9	97.8	156.0	121.0	-274.9
Income taxes	61.1	45.6	62.7	36.0	40.6	69.0	39.4	-47.2
Tax rate	32.0%	41.2%	55.4%	41.9%	41.5%	44.2%	32.6%	17.2%
Net income	129.8	65.1	50.5	49.9	57.2	87.0	81.6	-227.8
Net margin	6.8%	3.2%	2.6%	2.7%	3.4%	5.4%	5.0%	-13.5%

Basic EPS [+]				$1.50	$1.44	$2.18	$2.07	($4.89)
Growth				4.1%	-33.7%	5.3%	-142.2%	-418.5%
Diluted EPS [+]				$1.47	$1.42	$2.11	$2.03	($4.89)
Growth				3.3%	-32.7%	3.9%	-141.5%	-418.5%

Dividends per share [+]			$0.30	$0.60	$0.60	$0.56	$0.36
Growth			-50.0%	0.0%	7.1%	55.6%

Shares outstanding (basic) [+]				33.2	39.6	40.0	39.5	46.5
Growth				-16.1%	-0.9%	1.3%	-15.2%	-14.2%
Shares outstanding (diluted) [+]				34.0	40.3	41.2	40.2	46.5
Growth				-15.6%	-2.3%	2.7%	-13.7%	-14.2%

EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges.