| In millions, except per share items | Jul-31-20 | Apr-30-20 | Jan-31-20 | Oct-31-19 | Jul-31-19 | Apr-30-19 | Jan-31-19 | Oct-31-18 |
| | 10-K | 10-Q/A | 10-Q | 10-Q | 10-K | 10-Q/A | 10-Q | 10-Q |
| Net revenue | 11.3 | 1.5 | 0.3 | | 0.1 | | | |
| Net revenue growth | 16595.1% | | | | 274.8% | -100.0% | -100.0% | -100.0% |
| Cost of goods sold | 3.8 | 0.9 | 0.1 | | | | | |
| Gross profit | 7.5 | 0.7 | 0.2 | | | | | |
| Gross margin | 66.3% | 43.4% | 73.2% | | | | | |
| |
| Operating expenses: | | | | | | | | |
| Advertising and marketing | 13.6 | 0.8 | 0.4 | | | | | |
| General and administrative | 3.7 | 0.9 | 0.4 | | | | | |
| Payroll and payroll taxes | 2.2 | 1.3 | 0.6 | | | | | |
| Professional fees | | | 0.7 | | | | | |
| Research and development | | 0.0 | 0.0 | | | | | |
| Depreciation and amortization | | | 0.0 | | | | | |
| Rent | | | 0.1 | | | | | |
| Total operating expenses | 21.6 | 4.5 | 2.1 | | | | 0.0 | |
| Loss from operations | -14.1 | -4.4 | -2.5 | -0.6 | -0.6 | | 0.0 | 0.0 |
| Operating margin | -125.0% | -294.4% | -989.2% | | | | | |
| |
| Other income (expense): | | | | | | | | |
| Interest expense | 0.0 | -0.1 | -0.1 | | | | | |
| Interest expense - related party | -0.3 | | | | | | | |
| Other expense | -0.1 | | | | | | | |
| Other income | | | 0.0 | | | | | |
| Total other expense, net | -0.4 | -0.1 | -0.1 | | 0.0 | | | |
| Loss before provision for income taxes | -17.6 | | -2.6 | | -0.6 | | | |
| Net loss | -14.5 | -4.6 | -2.6 | -0.6 | -0.6 | | 0.0 | 0.0 |
| |
| Earnings (loss) per share: | | | | | | | | |
| Basic and diluted (in dollars per share) | ($0.11) | ($0.15) | ($0.13) | | ($0.12) | | | |
| |
| Weighted average number of common shares outstanding: | | | | | | | | |
| Basic and diluted (in shares) | 126.1 | 95.0 | 62.8 | 5.3 | | | 10.4 | 10.4 |