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| In millions, except per share items | Dec-31-16 | Dec-31-15 | Dec-31-14 | Dec-31-13 | Dec-31-12 | Dec-31-11 | Dec-31-10 |
| | 10-K | 10-K | 10-K | 10-K | 10-K | 10-K | S-1/A |
| Revenues: |
| Core | 236.9 | 249.1 | 264.7 | | | | |
| Gift Card | 43.5 | | | | | | |
| Total revenues | 280.4 | 249.1 | 264.7 | 209.8 | 144.7 | 80.4 | 16.9 |
| Revenue growth [+] | 12.6% | -5.9% | 26.1% | 45.0% | 80.0% | 376.8% | |
| Core | -4.9% | -5.9% | | | | | |
| Cost of goods sold | 61.5 | 19.9 | 18.6 | 13.0 | 9.1 | 4.0 | 1.8 |
| Gross profit | 218.9 | 229.2 | 246.1 | 196.8 | 135.6 | 76.4 | 15.0 |
| Gross margin | 78.1% | 92.0% | 93.0% | 93.8% | 93.7% | 95.0% | 89.0% |
| Selling, general and administrative [+] | 140.9 | 139.2 | 132.4 | 98.9 | 56.4 | 22.2 | 8.1 |
| Sales and marketing | 98.2 | 99.4 | 90.1 | 70.3 | 40.7 | 15.3 | 5.7 |
| General and administrative | 42.7 | 39.8 | 42.3 | 28.6 | 15.8 | 6.9 | 2.5 |
| Research and development | 52.3 | 51.6 | 47.9 | 30.6 | 14.5 | 4.4 | 0.7 |
| Other operating expenses | 7.5 | 4.6 | 4.1 | 2.5 | 19.2 | 11.3 | |
| Adjusted EBITDA | 53.0 | 67.2 | 89.7 | 77.3 | | | 6.4 |
| Adjusted EBITDA margin | 18.9% | 27.0% | 33.9% | 36.9% | | | 37.7% |
| Stock-based compensation | 26.2 | 26.9 | 24.5 | 10.5 | | | 0.1 |
| EBITDA [+] | 26.8 | 40.3 | 65.2 | 66.8 | 58.7 | 49.8 | 6.3 |
| EBITDA growth | -33.4% | -38.2% | -2.4% | 14.0% | 17.8% | 691.5% | |
| EBITDA margin | 9.6% | 16.2% | 24.6% | 31.9% | 40.5% | 61.9% | 37.3% |
| Depreciation and amortization | 8.7 | 6.5 | 3.5 | 2.0 | | | 0.1 |
| EBITA | 18.1 | 33.8 | 61.7 | 64.8 | 58.7 | 49.8 | 6.2 |
| EBITA margin | 6.5% | 13.6% | 23.3% | 30.9% | 40.5% | 61.9% | 36.9% |
| Amortization of intangibles | 9.5 | 10.7 | 12.2 | 12.1 | 13.2 | 11.3 | 3.4 |
| EBIT [+] | 8.7 | 23.2 | 49.5 | 52.7 | 45.5 | 38.5 | 2.8 |
| EBIT growth | -62.5% | -53.2% | -6.2% | 15.9% | 18.2% | 1260.2% | |
| EBIT margin | 3.1% | 9.3% | 18.7% | 25.1% | 31.4% | 47.9% | 16.8% |
| Interest expense | 2.3 | 2.0 | 2.0 | 3.0 | 3.2 | 7.8 | 0.9 |
| Interest expense | 2.3 | 2.0 | 2.0 | 3.0 | 3.2 | 7.8 | 0.9 |
| Other income (expense), net [+] | 0.3 | -0.3 | -1.1 | 0.7 | 0.1 | -2.2 | 2.0 |
| Change in value of contingent liability | | | | | | | 2.0 |
| Other | 0.3 | -0.3 | -1.1 | 0.7 | | | 0.0 |
| Pre-tax income | 6.7 | 20.9 | 46.4 | 50.4 | 42.4 | 28.5 | 3.9 |
| Income taxes | 4.7 | 9.0 | 19.4 | 18.9 | 16.4 | 11.5 | 1.5 |
| Tax rate | 70.6% | 43.2% | 41.9% | 37.5% | 38.6% | 40.4% | 39.5% |
| Net income | 2.0 | 11.8 | 27.0 | 11.6 | 0.0 | 0.0 | -0.9 |
| Net margin | 0.7% | 4.8% | 10.2% | 5.5% | 0.0% | -0.1% | -5.4% |
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| Basic EPS [+] | $0.04 | $0.22 | $0.50 | $0.50 | $0.03 | ($64.19) | ($1.27) |
| Growth | -81.9% | -55.5% | -0.3% | 1526.4% | -100.0% | 4939.6% | |
| Diluted EPS [+] | $0.04 | $0.22 | $0.49 | $0.45 | $0.01 | ($64.19) | ($1.27) |
| Growth | -82.0% | -55.1% | 8.2% | 3847.1% | -100.0% | 4939.6% | |
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| Shares outstanding (basic) [+] | 48.7 | 53.1 | 53.8 | 23.1 | 0.0 | 0.0 | 0.7 |
| Growth | -8.2% | -1.3% | 133.1% | 2743538.5% | 13.0% | -99.9% | |
| Shares outstanding (diluted) [+] | 49.8 | 54.1 | 55.3 | 25.7 | 0.0 | 0.0 | 0.7 |
| Growth | -7.9% | -2.2% | 114.9% | 1130422.6% | 206.0% | -99.9% | |
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| EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges. |
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