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HUBSPOT INC (HUBS)
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| Operating Efficiency |
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Annual |
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| In millions, except per share items | Dec-31-21 | Dec-05-21 | Dec-31-20 | Dec-05-20 | Dec-31-19 | Dec-31-18 | Dec-31-17 | Dec-31-16 |
| | Source | Source | Source | Source | Source | Source | Source | Source |
| Turnover Ratios |
| Asset turnover | 0.6 | 0.6 | 0.5 | | 0.6 | 0.7 | 0.8 | 1.1 |
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| Returns on Capital |
| ROIC (excluding intangibles) | -7.4% | -4.6% | -11.1% | | -8.1% | -11.0% | -12.9% | -68.1% |
| ROIC (including intangibles) | -7.0% | -4.3% | -9.9% | -4.1% | -5.8% | -10.1% | -7.1% | -59.7% |
| ROE | -9.8% | -5.9% | -15.3% | -6.3% | -8.9% | -20.3% | -15.1% | -38.1% |
| ROA | -3.9% | -2.4% | -5.9% | -2.4% | -3.7% | -6.0% | -4.5% | -17.4% |
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| Cash Conversion Cycle |
| Days sales outstanding | 44.2 | 44.2 | 52.3 | 52.3 | 50.0 | 54.9 | 59.0 | 52.5 |
| Days payables outstanding | 3.9 | 3.9 | 29.6 | 29.6 | 36.1 | 28.4 | 22.4 | 25.7 |
| Cash conversion cycle | 40.3 | 40.3 | 22.7 | 22.7 | 14.0 | 26.5 | 36.5 | 26.8 |
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