The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete. | |||||||||||||||||
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F INFORMATION TABLE |
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COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 | ||||
VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY | |||||
NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
3M CO | COM | 88579Y101 | 216 | 1,581 | SH | SOLE | 965 | 0 | 616 | ||
ABBVIE INC | COM | 00287Y109 | 1,759 | 23,086 | SH | SOLE | 13,418 | 0 | 9,668 | ||
AIR PRODS & CHEMS INC | COM | 009158106 | 1,819 | 9,113 | SH | SOLE | 6,087 | 0 | 3,026 | ||
ALPHABET INC | CAP STK CL A | 02079K305 | 373 | 321 | SH | SOLE | 3 | 0 | 318 | ||
ALPS ETF TR | SECTR DIV DOGS | 00162Q858 | 592 | 18,920 | SH | SOLE | 11,772 | 0 | 7,148 | ||
AMAZON COM INC | COM | 023135106 | 739 | 379 | SH | SOLE | 78 | 0 | 301 | ||
AMERICAN FINL GROUP INC OHIO | COM | 025932104 | 312 | 4,451 | SH | SOLE | 0 | 0 | 4,451 | ||
AMERIPRISE FINL INC | COM | 03076C106 | 1,816 | 17,721 | SH | SOLE | 10,653 | 0 | 7,068 | ||
ANSYS INC | COM | 03662Q105 | 241 | 1,035 | SH | SOLE | 0 | 0 | 1,035 | ||
ANTHEM INC | COM | 036752103 | 236 | 1,038 | SH | SOLE | 681 | 0 | 357 | ||
APPLE INC | COM | 037833100 | 1,278 | 5,026 | SH | SOLE | 2,100 | 0 | 2,926 | ||
AT&T INC | COM | 00206R102 | 1,503 | 51,575 | SH | SOLE | 29,852 | 0 | 21,723 | ||
BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 574 | 3,141 | SH | SOLE | 1,122 | 0 | 2,019 | ||
BLACKROCK INC | COM | 09247X101 | 2,228 | 5,063 | SH | SOLE | 3,306 | 0 | 1,757 | ||
BRISTOL-MYERS SQUIBB CO | COM | 110122108 | 985 | 17,677 | SH | SOLE | 8,793 | 0 | 8,884 | ||
CHEMED CORP NEW | COM | 16359R103 | 333 | 769 | SH | SOLE | 0 | 0 | 769 | ||
CHEVRON CORP NEW | COM | 166764100 | 1,957 | 27,009 | SH | SOLE | 16,879 | 0 | 10,131 | ||
CIGNA CORP NEW | COM | 125523100 | 319 | 1,802 | SH | SOLE | 1,610 | 0 | 192 | ||
CINCINNATI FINL CORP | COM | 172062101 | 982 | 13,015 | SH | SOLE | 8,716 | 0 | 4,299 | ||
CISCO SYS INC | COM | 17275R102 | 303 | 7,714 | SH | SOLE | 1,982 | 0 | 5,732 | ||
COCA COLA CO | COM | 191216100 | 206 | 4,646 | SH | SOLE | 452 | 0 | 4,194 | ||
COLGATE PALMOLIVE CO | COM | 194162103 | 212 | 3,201 | SH | SOLE | 3,181 | 0 | 20 | ||
COSTAR GROUP INC | COM | 22160N109 | 408 | 695 | SH | SOLE | 0 | 0 | 695 | ||
CROWN CASTLE INTL CORP NEW | COM | 22822V101 | 1,607 | 11,129 | SH | SOLE | 7,738 | 0 | 3,391 | ||
DANAHER CORPORATION | COM | 235851102 | 211 | 1,522 | SH | SOLE | 0 | 0 | 1,522 | ||
DIREXION SHS ETF TR | DRX S&P500BULL | 25459W862 | 234 | 9,000 | SH | SOLE | 9,000 | 0 | 0 | ||
DUKE ENERGY CORP NEW | COM NEW | 26441C204 | 512 | 6,326 | SH | SOLE | 2,163 | 0 | 4,163 | ||
ECOLAB INC | COM | 278865100 | 257 | 1,652 | SH | SOLE | 0 | 0 | 1,652 | ||
EMERSON ELEC CO | COM | 291011104 | 3,237 | 67,929 | SH | SOLE | 29,561 | 0 | 38,368 | ||
EXXON MOBIL CORP | COM | 30231G102 | 1,364 | 35,920 | SH | SOLE | 18,917 | 0 | 17,003 | ||
FASTENAL CO | COM | 311900104 | 244 | 7,808 | SH | SOLE | 0 | 0 | 7,808 | ||
FIFTH THIRD BANCORP | COM | 316773100 | 167 | 11,246 | SH | SOLE | 5,856 | 0 | 5,390 | ||
FIRST TR EXCHANGE-TRADED FD | NASD TECH DIV | 33738R118 | 1,559 | 44,074 | SH | SOLE | 32,255 | 0 | 11,819 | ||
FISERV INC | COM | 337738108 | 346 | 3,641 | SH | SOLE | 0 | 0 | 3,641 | ||
FORD MTR CO DEL | COM | 345370860 | 110 | 22,794 | SH | SOLE | 3,249 | 0 | 19,545 | ||
GENERAL ELECTRIC CO | COM | 369604103 | 297 | 37,448 | SH | SOLE | 6,873 | 0 | 30,576 | ||
GOLDMAN SACHS ETF TR | EQUAL WEIGHT US | 381430438 | 1,599 | 41,890 | SH | SOLE | 31,033 | 0 | 10,857 | ||
GRACO INC | COM | 384109104 | 212 | 4,356 | SH | SOLE | 0 | 0 | 4,356 | ||
GRAND CANYON ED INC | COM | 38526M106 | 224 | 2,930 | SH | SOLE | 0 | 0 | 2,930 | ||
HEICO CORP NEW | COM | 422806109 | 221 | 2,959 | SH | SOLE | 0 | 0 | 2,959 | ||
HOME DEPOT INC | COM | 437076102 | 321 | 1,720 | SH | SOLE | 152 | 0 | 1,568 | ||
IHS MARKIT LTD | SHS | G47567105 | 212 | 3,536 | SH | SOLE | 0 | 0 | 3,536 | ||
INTEL CORP | COM | 458140100 | 3,701 | 68,384 | SH | SOLE | 40,623 | 0 | 27,761 | ||
INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 1,802 | 16,249 | SH | SOLE | 10,412 | 0 | 5,837 | ||
INVESCO EXCH TRD SLF IDX FD | BULSHS 2020 CB | 46138J502 | 10,226 | 486,714 | SH | SOLE | 410,645 | 0 | 76,069 | ||
INVESCO EXCH TRD SLF IDX FD | BULSHS 2021 CB | 46138J700 | 9,546 | 455,233 | SH | SOLE | 383,272 | 0 | 71,961 | ||
INVESCO EXCHANGE TRADED FD T | S&P500 PUR GWT | 46137V266 | 24,644 | 246,092 | SH | SOLE | 165,396 | 0 | 80,696 | ||
INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | 22,137 | 263,471 | SH | SOLE | 187,367 | 0 | 76,103 | ||
INVESCO EXCHANGE-TRADED FD T | S&P500 LOW VOL | 46138E354 | 823 | 17,530 | SH | SOLE | 11,886 | 0 | 5,644 | ||
INVESCO EXCHANGE-TRADED FD T | FNDMNTL HY CRP | 46138E719 | 466 | 28,080 | SH | SOLE | 5 | 0 | 28,075 | ||
ISHARES TR | CORE S&P500 ETF | 464287200 | 335 | 1,295 | SH | SOLE | 783 | 0 | 512 | ||
ISHARES TR | MSCI EAFE ETF | 464287465 | 1,831 | 34,253 | SH | SOLE | 24,344 | 0 | 9,909 | ||
ISHARES TR | RUS 1000 GRW ETF | 464287614 | 215 | 1,426 | SH | SOLE | 179 | 0 | 1,247 | ||
ISHARES TR | EAFE SML CP ETF | 464288273 | 825 | 18,396 | SH | SOLE | 11,048 | 0 | 7,348 | ||
ISHARES TR | NATIONAL MUN ETF | 464288414 | 38,272 | 338,656 | SH | SOLE | 214,143 | 0 | 124,513 | ||
ISHARES TR | SH TR CRPORT ETF | 464288646 | 374 | 7,149 | SH | SOLE | 4,512 | 0 | 2,637 | ||
ISHARES TR | MSCI MIN VOL ETF | 46429B697 | 12,915 | 239,118 | SH | SOLE | 181,613 | 0 | 57,505 | ||
ISHARES TR | CORE 1 5 YR USD | 46432F859 | 5,406 | 107,053 | SH | SOLE | 53,020 | 0 | 54,033 | ||
ISHARES TR | ULTR SH TRM BD | 46434V878 | 34,396 | 688,600 | SH | SOLE | 486,153 | 0 | 202,447 | ||
J P MORGAN EXCHANGE-TRADED F | DIV RTN EM EQT | 46641Q308 | 13,212 | 332,790 | SH | SOLE | 238,183 | 0 | 94,607 | ||
JOHNSON & JOHNSON | COM | 478160104 | 1,779 | 13,570 | SH | SOLE | 8,058 | 0 | 5,512 | ||
JPMORGAN CHASE & CO | COM | 46625H100 | 2,311 | 25,671 | SH | SOLE | 16,586 | 0 | 9,085 | ||
KROGER CO | COM | 501044101 | 406 | 13,491 | SH | SOLE | 12,685 | 0 | 806 | ||
MEDTRONIC PLC | SHS | G5960L103 | 2,578 | 28,582 | SH | SOLE | 18,340 | 0 | 10,242 | ||
MERCK & CO. INC | COM | 58933Y105 | 2,856 | 37,116 | SH | SOLE | 24,507 | 0 | 12,609 | ||
MICROSOFT CORP | COM | 594918104 | 4,675 | 29,640 | SH | SOLE | 16,599 | 0 | 13,041 | ||
MONDELEZ INTL INC | CL A | 609207105 | 1,704 | 34,029 | SH | SOLE | 20,687 | 0 | 13,342 | ||
NORTHROP GRUMMAN CORP | COM | 666807102 | 200 | 660 | SH | SOLE | 0 | 0 | 660 | ||
PEPSICO INC | COM | 713448108 | 1,691 | 14,078 | SH | SOLE | 8,554 | 0 | 5,524 | ||
PFIZER INC | COM | 717081103 | 2,853 | 87,415 | SH | SOLE | 49,949 | 0 | 37,466 | ||
PHILLIPS 66 | COM | 718546104 | 984 | 18,332 | SH | SOLE | 10,896 | 0 | 7,436 | ||
PIMCO ETF TR | ACTIVE BD ETF | 72201R775 | 485 | 4,571 | SH | SOLE | 4,457 | 0 | 114 | ||
PNC FINL SVCS GROUP INC | COM | 693475105 | 206 | 2,151 | SH | SOLE | 1,497 | 0 | 654 | ||
PROCTER & GAMBLE CO | COM | 742718109 | 31,323 | 284,756 | SH | SOLE | 115,393 | 0 | 169,363 | ||
PROSHARES TR | S&P 500 DV ARIST | 74348A467 | 289 | 5,009 | SH | SOLE | 621 | 0 | 4,388 | ||
PRUDENTIAL FINL INC | COM | 744320102 | 1,217 | 23,349 | SH | SOLE | 15,170 | 0 | 8,179 | ||
QUALCOMM INC | COM | 747525103 | 387 | 5,714 | SH | SOLE | 4,514 | 0 | 1,200 | ||
REGAL BELOIT CORP | COM | 758750103 | 299 | 4,750 | SH | SOLE | 0 | 0 | 4,750 | ||
ROCKWELL AUTOMATION INC | COM | 773903109 | 241 | 1,600 | SH | SOLE | 0 | 0 | 1,600 | ||
ROLLINS INC | COM | 775711104 | 235 | 6,512 | SH | SOLE | 0 | 0 | 6,512 | ||
SALESFORCE COM INC | COM | 79466L302 | 317 | 2,200 | SH | SOLE | 0 | 0 | 2,200 | ||
SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | 33,888 | 560,786 | SH | SOLE | 370,682 | 0 | 190,105 | ||
SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | 4,569 | 74,591 | SH | SOLE | 51,318 | 0 | 23,273 | ||
SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | 6,069 | 76,199 | SH | SOLE | 73,034 | 0 | 3,165 | ||
SCHWAB STRATEGIC TR | SCHWB FDT EMK LG | 808524730 | 1,094 | 53,200 | SH | SOLE | 33,881 | 0 | 19,319 | ||
SCHWAB STRATEGIC TR | SCHWB FDT INT LG | 808524755 | 5,623 | 267,395 | SH | SOLE | 225,643 | 0 | 41,752 | ||
SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | 11,931 | 265,254 | SH | SOLE | 179,598 | 0 | 85,656 | ||
SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | 3,962 | 153,317 | SH | SOLE | 124,143 | 0 | 29,174 | ||
SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 | 67,569 | 1,245,059 | SH | SOLE | 852,976 | 0 | 392,084 | ||
SCHWAB STRATEGIC TR | US REIT ETF | 808524847 | 231 | 7,056 | SH | SOLE | 6,286 | 0 | 770 | ||
SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 | 496 | 9,592 | SH | SOLE | 8,031 | 0 | 1,561 | ||
SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 | 210 | 8,627 | SH | SOLE | 6,457 | 0 | 2,170 | ||
SOUTHERN CO | COM | 842587107 | 1,589 | 29,349 | SH | SOLE | 16,637 | 0 | 12,712 | ||
SPDR INDEX SHS FDS | MSCI ACWI EXUS | 78463X848 | 43,652 | 2,213,576 | SH | SOLE | 1,543,732 | 0 | 669,844 | ||
SPDR S&P 500 ETF TR | TR UNIT | 78462F103 | 659 | 2,558 | SH | SOLE | 281 | 0 | 2,277 | ||
SPDR SER TR | BLMBRG BRC CNVRT | 78464A359 | 695 | 14,516 | SH | SOLE | 1,648 | 0 | 12,868 | ||
SPDR SER TR | S&P DIVID ETF | 78464A763 | 352 | 4,402 | SH | SOLE | 4,099 | 0 | 303 | ||
SPDR SER TR | NUVEEN BLMBRG SR | 78468R739 | 571 | 11,683 | SH | SOLE | 9,476 | 0 | 2,207 | ||
SPDR SER TR | MSCI USA STRTGIC | 78468R812 | 231 | 3,026 | SH | SOLE | 48 | 0 | 2,978 | ||
STARBUCKS CORP | COM | 855244109 | 296 | 4,497 | SH | SOLE | 55 | 0 | 4,442 | ||
UNITEDHEALTH GROUP INC | COM | 91324P102 | 251 | 1,007 | SH | SOLE | 10 | 0 | 997 | ||
US BANCORP DEL | COM NEW | 902973304 | 3,303 | 95,876 | SH | SOLE | 20,809 | 0 | 75,067 | ||
VALERO ENERGY CORP | COM | 91913Y100 | 857 | 18,892 | SH | SOLE | 12,322 | 0 | 6,570 | ||
VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | 410 | 4,807 | SH | SOLE | 4,807 | 0 | 0 | ||
VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 304 | 1,937 | SH | SOLE | 1,782 | 0 | 155 | ||
VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 469 | 3,639 | SH | SOLE | 3,515 | 0 | 124 | ||
VANGUARD INTL EQUITY INDEX F | FTSE EUROPE ETF | 922042874 | 305 | 7,044 | SH | SOLE | 5,158 | 0 | 1,886 | ||
VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 295 | 2,856 | SH | SOLE | 1,974 | 0 | 882 | ||
VEEVA SYS INC | CL A COM | 922475108 | 263 | 1,680 | SH | SOLE | 0 | 0 | 1,680 | ||
VERISK ANALYTICS INC | COM | 92345Y106 | 232 | 1,664 | SH | SOLE | 0 | 0 | 1,664 | ||
VERIZON COMMUNICATIONS INC | COM | 92343V104 | 1,870 | 34,807 | SH | SOLE | 21,733 | 0 | 13,074 | ||
VISA INC | COM CL A | 92826C839 | 404 | 2,510 | SH | SOLE | 20 | 0 | 2,490 | ||
WALMART INC | COM | 931142103 | 1,615 | 14,210 | SH | SOLE | 9,801 | 0 | 4,409 | ||
WELLS FARGO CO NEW | COM | 949746101 | 1,197 | 41,718 | SH | SOLE | 26,620 | 0 | 15,098 | ||
WISDOMTREE TR | INTRST RATE HDGE | 97717W380 | 559 | 12,129 | SH | SOLE | 7,370 | 0 | 4,759 | ||
WISDOMTREE TR | US SMALLCAP DIVD | 97717W604 | 190 | 10,531 | SH | SOLE | 10,426 | 0 | 105 | ||
WISDOMTREE TR | US QTLY DIV GRT | 97717X669 | 2,076 | 53,346 | SH | SOLE | 35,314 | 0 | 18,032 | ||
ZIMMER BIOMET HOLDINGS INC | COM | 98956P102 | 251 | 2,486 | SH | SOLE | 1,598 | 0 | 888 |