The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Estimated average burden
hours per response: 23.8
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
3M CO COM 88579Y101 247 1,502 SH   SOLE   965 0 537
ABBVIE INC COM 00287Y109 2,277 30,070 SH   SOLE   19,154 0 10,916
AIR PRODS & CHEMS INC COM 009158106 2,952 13,308 SH   SOLE   9,427 0 3,881
ALPS ETF TR SECTR DIV DOGS 00162Q858 1,630 37,171 SH   SOLE   22,887 0 14,284
AMAZON COM INC COM 023135106 609 351 SH   SOLE   40 0 311
AMERICAN FINL GROUP INC OHIO COM 025932104 743 6,886 SH   SOLE   0 0 6,886
AMERIPRISE FINL INC COM 03076C106 2,531 17,206 SH   SOLE   11,226 0 5,980
ANSYS INC COM 03662Q105 225 1,015 SH   SOLE   0 0 1,015
ANTHEM INC COM 036752103 775 3,230 SH   SOLE   2,872 0 358
APPLE INC COM 037833100 867 3,872 SH   SOLE   2,149 0 1,723
AT&T INC COM 00206R102 2,945 77,827 SH   SOLE   51,605 0 26,222
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 315 1,515 SH   SOLE   1,152 0 363
BLACKROCK INC COM 09247X101 2,290 5,139 SH   SOLE   3,438 0 1,701
BRISTOL MYERS SQUIBB CO COM 110122108 899 17,733 SH   SOLE   8,850 0 8,882
CHEMED CORP NEW COM 16359R103 321 769 SH   SOLE   0 0 769
CHEVRON CORP NEW COM 166764100 3,118 26,294 SH   SOLE   17,274 0 9,020
CIGNA CORP NEW COM 125523100 327 2,157 SH   SOLE   1,986 0 171
CINCINNATI FINL CORP COM 172062101 1,756 15,049 SH   SOLE   10,761 0 4,288
CISCO SYS INC COM 17275R102 248 5,019 SH   SOLE   1,290 0 3,729
COCA COLA CO COM 191216100 241 4,431 SH   SOLE   452 0 3,979
COLGATE PALMOLIVE CO COM 194162103 234 3,181 SH   SOLE   3,181 0 0
COSTAR GROUP INC COM 22160N109 412 695 SH   SOLE   0 0 695
CROWN CASTLE INTL CORP NEW COM 22822V101 2,935 21,115 SH   SOLE   15,231 0 5,884
DUKE ENERGY CORP NEW COM NEW 26441C204 600 6,261 SH   SOLE   2,175 0 4,086
ECOLAB INC COM 278865100 327 1,652 SH   SOLE   0 0 1,652
EMERSON ELEC CO COM 291011104 4,554 68,116 SH   SOLE   31,176 0 36,940
EXXON MOBIL CORP COM 30231G102 2,678 37,926 SH   SOLE   21,148 0 16,778
FASTENAL CO COM 311900104 255 7,808 SH   SOLE   0 0 7,808
FIFTH THIRD BANCORP COM 316773100 311 11,343 SH   SOLE   7,229 0 4,114
FIRST TR EXCHANGE TRADED FD NASD TECH DIV 33738R118 3,003 74,881 SH   SOLE   55,374 0 19,507
FISERV INC COM 337738108 387 3,736 SH   SOLE   0 0 3,736
FIVE BELOW INC COM 33829M101 246 1,947 SH   SOLE   0 0 1,947
FORD MTR CO DEL COM 345370860 233 25,470 SH   SOLE   5,325 0 20,145
GENERAL ELECTRIC CO COM 369604103 301 33,615 SH   SOLE   7,013 0 26,602
GOLDMAN SACHS ETF TR EQUAL WEIGHT US 381430438 858 18,124 SH   SOLE   15,414 0 2,710
GRACO INC COM 384109104 201 4,356 SH   SOLE   0 0 4,356
GRAND CANYON ED INC COM 38526M106 243 2,473 SH   SOLE   0 0 2,473
HEICO CORP NEW COM 422806109 351 2,808 SH   SOLE   0 0 2,808
HOME DEPOT INC COM 437076102 239 1,032 SH   SOLE   20 0 1,012
HUMANA INC COM 444859102 378 1,479 SH   SOLE   1,379 0 100
IHS MARKIT LTD SHS G47567105 236 3,536 SH   SOLE   0 0 3,536
INTEL CORP COM 458140100 3,427 66,514 SH   SOLE   42,570 0 23,943
INTERNATIONAL BUSINESS MACHS COM 459200101 2,266 15,580 SH   SOLE   10,528 0 5,052
INVESCO EXCH TRD SLF IDX FD BULSHS 2019 CB 46138J304 11,441 542,723 SH   SOLE   464,898 0 77,825
INVESCO EXCH TRD SLF IDX FD BULSHS 2020 CB 46138J502 7,105 333,560 SH   SOLE   274,844 0 58,716
INVESCO EXCH TRD SLF IDX FD BULSHS 2021 CB 46138J700 392 18,453 SH   SOLE   8,600 0 9,853
INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 37,548 317,052 SH   SOLE   218,553 0 98,499
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 43,209 399,784 SH   SOLE   297,147 0 102,636
INVESCO EXCHNG TRADED FD TR S&P INTL LOW 46138E230 285 8,349 SH   SOLE   6,954 0 1,395
INVESCO EXCHNG TRADED FD TR S&P EMRNG MKTS 46138E297 414 18,207 SH   SOLE   15,710 0 2,497
INVESCO EXCHNG TRADED FD TR FNDMNTL HY CRP 46138E719 745 39,157 SH   SOLE   11,082 0 28,075
INVESCO QQQ TR UNIT SER 1 46090E103 724 3,836 SH   SOLE   3,836 0 0
ISHARES INC MSCI EURZONE ETF 464286608 303 7,780 SH   SOLE   7,780 0 0
ISHARES TR CORE S&P500 ETF 464287200 1,095 3,669 SH   SOLE   2,992 0 677
ISHARES TR MSCI EAFE ETF 464287465 703 10,777 SH   SOLE   9,792 0 985
ISHARES TR EAFE SML CP ETF 464288273 1,278 22,337 SH   SOLE   14,697 0 7,640
ISHARES TR NATIONAL MUN ETF 464288414 28,703 251,557 SH   SOLE   157,763 0 93,794
ISHARES TR MSCI MIN VOL ETF 46429B697 34,163 532,964 SH   SOLE   415,065 0 117,899
ISHARES TR CORE 1 5 YR USD 46432F859 1,505 29,800 SH   SOLE   12,357 0 17,443
JOHNSON & JOHNSON COM 478160104 2,597 20,073 SH   SOLE   13,624 0 6,449
JP MORGAN EXCHANGE TRADED FD DIV RTN EM EQT 46641Q308 21,208 404,346 SH   SOLE   291,552 0 112,794
JP MORGAN EXCHANGE TRADED FD DIVERSFD EQT ETF 46641Q845 610 20,132 SH   SOLE   19,506 0 626
JPMORGAN CHASE & CO COM 46625H100 2,991 25,412 SH   SOLE   17,278 0 8,134
KROGER CO COM 501044101 409 15,851 SH   SOLE   15,166 0 685
LAS VEGAS SANDS CORP COM 517834107 234 4,050 SH   SOLE   4,050 0 0
MEDTRONIC PLC SHS G5960L103 3,112 28,647 SH   SOLE   19,190 0 9,457
MERCK & CO INC COM 58933Y105 3,149 37,405 SH   SOLE   25,602 0 11,803
MICROSOFT CORP COM 594918104 3,873 27,860 SH   SOLE   17,434 0 10,426
MONDELEZ INTL INC CL A 609207105 2,742 49,564 SH   SOLE   36,500 0 13,064
NATIONAL INSTRS CORP COM 636518102 236 5,626 SH   SOLE   0 0 5,626
NORTHROP GRUMMAN CORP COM 666807102 236 630 SH   SOLE   0 0 630
PEPSICO INC COM 713448108 2,767 20,180 SH   SOLE   13,916 0 6,264
PFIZER INC COM 717081103 3,136 87,271 SH   SOLE   51,466 0 35,805
PHILLIPS 66 COM 718546104 1,906 18,613 SH   SOLE   10,712 0 7,901
PIMCO ETF TR ACTIVE BD ETF 72201R775 498 4,571 SH   SOLE   4,457 0 114
PNC FINL SVCS GROUP INC COM 693475105 308 2,194 SH   SOLE   1,497 0 697
PROCTER & GAMBLE CO COM 742718109 35,631 286,465 SH   SOLE   117,478 0 168,987
PROSHARES TR S&P 500 DV ARIST 74348A467 647 9,037 SH   SOLE   4,463 0 4,574
PROTO LABS INC COM 743713109 230 2,249 SH   SOLE   0 0 2,249
PRUDENTIAL FINL INC COM 744320102 2,115 23,516 SH   SOLE   15,853 0 7,663
QUALCOMM INC COM 747525103 498 6,527 SH   SOLE   5,327 0 1,200
REGAL BELOIT CORP COM 758750103 346 4,750 SH   SOLE   0 0 4,750
RITCHIE BROS AUCTIONEERS COM 767744105 212 5,324 SH   SOLE   0 0 5,324
ROCKWELL AUTOMATION INC COM 773903109 264 1,600 SH   SOLE   0 0 1,600
ROLLINS INC COM 775711104 222 6,512 SH   SOLE   0 0 6,512
SALESFORCE COM INC COM 79466L302 327 2,200 SH   SOLE   0 0 2,200
SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 45,913 646,486 SH   SOLE   442,400 0 204,086
SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 7,177 101,180 SH   SOLE   72,884 0 28,296
SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 12,710 151,292 SH   SOLE   145,209 0 6,083
SCHWAB STRATEGIC TR US SML CAP ETF 808524607 296 4,242 SH   SOLE   3,558 0 684
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 406 16,162 SH   SOLE   11,381 0 4,781
SCHWAB STRATEGIC TR SCHWB FDT INT LG 808524755 8,215 297,970 SH   SOLE   211,008 0 86,962
SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 20,093 366,795 SH   SOLE   263,280 0 103,514
SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 7,546 236,854 SH   SOLE   198,297 0 38,557
SCHWAB STRATEGIC TR US AGGREGATE B 808524839 42,422 787,776 SH   SOLE   560,949 0 226,827
SCHWAB STRATEGIC TR US REIT ETF 808524847 389 8,246 SH   SOLE   7,581 0 665
SCHWAB STRATEGIC TR SHT TM US TRES 808524862 747 14,770 SH   SOLE   13,223 0 1,547
SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 471 14,820 SH   SOLE   12,060 0 2,760
SOUTHERN CO COM 842587107 2,530 40,966 SH   SOLE   27,136 0 13,830
SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 947 3,518 SH   SOLE   3,518 0 0
SPDR INDEX SHS FDS MSCI ACWI EXUS 78463X848 55,252 2,298,325 SH   SOLE   1,620,436 0 677,889
SPDR S&P 500 ETF TR TR UNIT 78462F103 312 1,050 SH   SOLE   436 0 614
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 547 9,181 SH   SOLE   6,446 0 2,735
SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 398 6,503 SH   SOLE   4,765 0 1,738
SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 1,022 19,489 SH   SOLE   7,074 0 12,415
SPDR SERIES TRUST S&P DIVID ETF 78464A763 467 4,555 SH   SOLE   4,217 0 338
SPDR SERIES TRUST NUVEEN BLMBRG SR 78468R739 1,626 33,199 SH   SOLE   30,850 0 2,349
SPDR SERIES TRUST MSCI USA STRTGIC 78468R812 311 3,499 SH   SOLE   584 0 2,915
STARBUCKS CORP COM 855244109 762 8,621 SH   SOLE   4,219 0 4,402
UBS AG LONDON BRH ETRACS MTH2XRE 90269A302 166 12,000 SH   SOLE   0 0 12,000
UBS AG LONDON BRH ETRACS MNTLY PAY 90274D432 210 16,000 SH   SOLE   0 0 16,000
UNITED TECHNOLOGIES CORP COM 913017109 209 1,528 SH   SOLE   428 0 1,100
US BANCORP DEL COM NEW 902973304 5,483 99,087 SH   SOLE   24,563 0 74,524
VALERO ENERGY CORP NEW COM 91913Y100 1,748 20,506 SH   SOLE   14,251 0 6,255
VANGUARD GROUP DIV APP ETF 921908844 281 2,350 SH   SOLE   1,946 0 404
VANGUARD INDEX FDS GROWTH ETF 922908736 539 3,244 SH   SOLE   2,895 0 349
VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 444 8,282 SH   SOLE   5,513 0 2,769
VEEVA SYS INC CL A COM 922475108 257 1,680 SH   SOLE   0 0 1,680
VERISK ANALYTICS INC COM 92345Y106 256 1,618 SH   SOLE   0 0 1,618
VERIZON COMMUNICATIONS INC COM 92343V104 3,010 49,863 SH   SOLE   33,231 0 16,632
VISA INC COM CL A 92826C839 270 1,567 SH   SOLE   0 0 1,567
WALMART INC COM 931142103 2,672 22,516 SH   SOLE   16,752 0 5,764
WELLS FARGO CO NEW COM 949746101 2,376 47,113 SH   SOLE   31,969 0 15,144
WISDOMTREE TR INTRST RATE HDGE 97717W380 590 12,342 SH   SOLE   7,411 0 4,931
WISDOMTREE TR US SMALLCAP DIVD 97717W604 443 16,179 SH   SOLE   16,024 0 155
WISDOMTREE TR INTL SMCAP DIV 97717W760 954 15,018 SH   SOLE   11,048 0 3,970
WISDOMTREE TR US QTLY DIV GRT 97717X669 4,433 98,315 SH   SOLE   64,574 0 33,741
ZIMMER BIOMET HLDGS INC COM 98956P102 341 2,486 SH   SOLE   1,598 0 888