SC 13G 1 filing.txt SCHEDULE 13G Amendment No. 0 PELOTON INTERACTIVE INC CLASS A COMMON STOCK Cusip #70614W100 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [x] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) Cusip #70614W100 Item 1: Reporting Person - FMR LLC Item 2: (a) [ ] (b) [ ] Item 4: Delaware Item 5: 184,082 Item 6: 0 Item 7: 16,677,874 Item 8: 0 Item 9: 16,677,874 Item 11: 28.089% Item 12: HC Cusip #70614W100 Item 1: Reporting Person - Abigail P. Johnson Item 2: (a) [ ] (b) [ ] Item 4: United States of America Item 5: 0 Item 6: 0 Item 7: 16,677,874 Item 8: 0 Item 9: 16,677,874 Item 11: 28.089% Item 12: IN Cusip #70614W100 Item 1: Reporting Person - Fidelity Advisor New Insights Fund Item 2: (a) [ ] (b) [ ] Item 4: Massachusetts Item 5: 4,008,144 Item 6: 0 Item 7: 0 Item 8: 0 Item 9: 4,008,144 Item 11: 6.75% Item 12: IV 15,926,796 of the shares of Class A Common Stock of PELOTON INTERACTIVE INC reported as being beneficially owned by the reporting persons at September 30, 2019, are included in this Schedule 13G because the reporting persons are deemed to beneficially own such shares as a result of the direct ownership of 15,926,796 shares of Class B Common Stock of PELOTON INTERACTIVE INC by investment companies and/or other accounts advised by FMR CO., INC. and FIDELITY INSTITUTIONAL ASSET MANAGEMENT TRUST COMPANY, indirect wholly-owned subsidiaries of FMR LLC, which shares of Class B Common Stock are convertible into shares of Class A Common Stock at the election of the holder at an exchange rate of 1:1. Such shares of Class B Common Stock represent 6.75% of the outstanding Class B Common Stock. Assuming the conversion of all outstanding shares of Class B Common Stock into Class A Common Stock, the 16,677,874 shares of Class A Common Stock reported as being beneficially owned by the reporting persons in this Schedule 13G would represent 5.969% of the outstanding Class A Common Stock. Item 1(a). Name of Issuer: PELOTON INTERACTIVE INC Item 1(b). Address of Issuer's Principal Executive Offices: 125 W. 25TH ST., 11TH FLOOR New York, NY 10001 USA Item 2(a). Name of Person Filing: FMR LLC Item 2(b). Address or Principal Business Office or, if None, Residence: 245 Summer Street, Boston, Massachusetts 02210 Item 2(c). Citizenship: Not applicable Item 2(d). Title of Class of Securities: CLASS A COMMON STOCK Item 2(e). CUSIP Number: 70614W100 Item 3. This statement is filed pursuant to Rule 13d-1(b) or 13d-2(b) or (c) and the person filing, FMR LLC, is a parent holding company in accordance with Section 240.13d-1(b)(1)(ii)(G). (Note: See Exhibit A). Item 4. Ownership (a) Amount Beneficially Owned: 16,677,874 (b) Percent of Class: 28.089% (c) Number of shares as to which such person has: (i) sole power to vote or to direct the vote: 184,082 (ii) shared power to vote or to direct the vote: 0 (iii) sole power to dispose or to direct the disposition of: 16,677,874 (iv) shared power to dispose or to direct the disposition of: 0 15,926,796 of the shares of Class A Common Stock of PELOTON INTERACTIVE INC reported as being beneficially owned by the reporting persons at September 30, 2019, are included in this Schedule 13G because the reporting persons are deemed to beneficially own such shares as a result of the direct ownership of 15,926,796 shares of Class B Common Stock of PELOTON INTERACTIVE INC by investment companies and/or other accounts advised by FMR CO., INC. and FIDELITY INSTITUTIONAL ASSET MANAGEMENT TRUST COMPANY, indirect wholly-owned subsidiaries of FMR LLC, which shares of Class B Common Stock are convertible into shares of Class A Common Stock at the election of the holder at an exchange rate of 1:1. Such shares of Class B Common Stock represent 6.75% of the outstanding Class B Common Stock. Assuming the conversion of all outstanding shares of Class B Common Stock into Class A Common Stock, the 16,677,874 shares of Class A Common Stock reported as being beneficially owned by the reporting persons in this Schedule 13G would represent 5.969% of the outstanding Class A Common Stock. Item 5. Ownership of Five Percent or Less of a Class. Not applicable. Item 6. Ownership of More than Five Percent on Behalf of Another Person. One or more other persons are known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the CLASS A COMMON STOCK of PELOTON INTERACTIVE INC. No one other person's interest in the CLASS A COMMON STOCK of PELOTON INTERACTIVE INC is more than five percent of the total outstanding CLASS A COMMON STOCK. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company. See attached Exhibit A. Item 8. Identification and Classification of Members of the Group. Not applicable. Item 9. Notice of Dissolution of Group. Not applicable. Item 10. Certifications. By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. October 9, 2019 Date /s/ Kevin M. Meagher Signature Kevin M. Meagher Duly authorized under Power of Attorney effective as of September 28, 2018, by and on behalf of FMR LLC and its direct and indirect subsidiaries* * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on October 9, 2018, accession number: 0000315066-18-002414. Exhibit A Pursuant to the instructions in Item 7 of Schedule 13G, the following table lists the identity and Item 3 classification, if applicable, of each relevant entity that beneficially owns shares of the security class being reported on this Schedule 13G. Entity ITEM 3 Classification Fidelity Institutional Asset Management Trust Company BK FMR CO., INC * IA * Entity beneficially owns 5% or greater of the outstanding shares of the security class being reported on this Schedule 13G. Abigail P. Johnson is a Director, the Chairman and the Chief Executive Officer of FMR LLC. Members of the Johnson family, including Abigail P. Johnson, are the predominant owners, directly or through trusts, of Series B voting common shares of FMR LLC, representing 49% of the voting power of FMR LLC. The Johnson family group and all other Series B shareholders have entered into a shareholders' voting agreement under which all Series B voting common shares will be voted in accordance with the majority vote of Series B voting common shares. Accordingly, through their ownership of voting common shares and the execution of the shareholders' voting agreement, members of the Johnson family may be deemed, under the Investment Company Act of 1940, to form a controlling group with respect to FMR LLC. Neither FMR LLC nor Abigail P. Johnson has the sole power to vote or direct the voting of the shares owned directly by the various investment companies registered under the Investment Company Act ("Fidelity Funds") advised by Fidelity Management & Research Company ("FMR Co"), a wholly owned subsidiary of FMR LLC, which power resides with the Fidelity Funds' Boards of Trustees. FMR Co carries out the voting of the shares under written guidelines established by the Fidelity Funds' Boards of Trustees. This filing reflects the securities beneficially owned, or that may be deemed to be beneficially owned, by FMR LLC, certain of its subsidiaries and affiliates, and other companies (collectively, the "FMR Reporters"). This filing does not reflect securities, if any, beneficially owned by certain other companies whose beneficial ownership of securities is disaggregated from that of the FMR Reporters in accordance with Securities and Exchange Commission Release No. 34-39538 (January 12, 1998). RULE 13d-1(k)(1) AGREEMENT The undersigned persons, on October 9, 2019, agree and consent to the joint filing on their behalf of this Schedule 13G in connection with their beneficial ownership of the CLASS A COMMON STOCK of PELOTON INTERACTIVE INC at September 30, 2019. FMR LLC By /s/ Kevin M. Meagher Kevin M. Meagher Duly authorized under Power of Attorney effective as of September 28, 2018, by and on behalf of FMR LLC and its direct and indirect subsidiaries* Abigail P. Johnson By /s/ Kevin M. Meagher Kevin M. Meagher Duly authorized under Power of Attorney effective as of September 30, 2018, by and on behalf of Abigail P. Johnson* Fidelity Advisor New Insights Fund By /s/ Kevin M. Meagher Kevin M. Meagher Duly authorized under Power of Attorney* * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on October 9, 2018, accession number: 0000315066-18-002414.