0001476804-13-000002.txt : 20130214 0001476804-13-000002.hdr.sgml : 20130214 20130214100446 ACCESSION NUMBER: 0001476804-13-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20121231 FILED AS OF DATE: 20130214 DATE AS OF CHANGE: 20130214 EFFECTIVENESS DATE: 20130214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Roundview Capital LLC CENTRAL INDEX KEY: 0001476804 IRS NUMBER: 262457538 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13617 FILM NUMBER: 13607165 BUSINESS ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 BUSINESS PHONE: 609-688-9500 MAIL ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 13F-HR 1 rvc13f4Q12.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2012 Check here if Amendment [];Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Roundview Capital, LLC Address: 182 Nassau Street, Suite 201 Princeton, New Jersey 08542 Form 13F File Number: 28-13617 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name:George Andresen Title: Chief Compliance Officer Phone:609-688-9500 Signature, Place, and Date of Signing: George Andresen, Princeton, NJ, 02-14-2013 Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: NONE Form 13F Information Table Entry Total: 107 Form 13F Table Value Total: 160,300 (thousands) List of Other Included Managers: NONE Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state ''NONE'' and omit the column headings and list entries.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co COM 88579Y101 955 10290.0000 SH Sole 10240.0000 50.0000 AT&T Inc COM 00206R102 706 20953.0000 SH Sole 20528.0000 425.0000 Abbott Labs Com COM 002824100 315 4805.0000 SH Sole 4655.0000 150.0000 American Express Co Com COM 025816109 718 12483.0000 SH Sole 12338.0000 145.0000 American Intl Group Com COM 026874784 1069 30294.0000 SH Sole 29644.0000 650.0000 Apple Inc COM 037833100 5752 10808.9800 SH Sole 10594.9800 214.0000 Automatic Data Processing COM 053015103 495 8700.4896 SH Sole 8525.4896 175.0000 Avon Products Inc COM 054303102 392 27300.0000 SH Sole 27300.0000 Bank of America Corp COM 060505104 4316 371769.2256 SH Sole 369269.2256 2500.0000 Berkshire Hthwy Cl B COM 084670702 12053 134369.0000 SH Sole 130929.0000 3440.0000 Boeing Co Com COM 097023105 268 3557.0000 SH Sole 3557.0000 Bristol-Myers Squibb Co COM 110122108 682 20940.0000 SH Sole 20940.0000 CSX Corp COM 126408103 497 25180.0000 SH Sole 24180.0000 1000.0000 Carlisle Cos Inc Com COM 142339100 1998 34000.0000 SH Sole 33600.0000 400.0000 Caterpillar Inc COM 149123101 818 9131.0000 SH Sole 9081.0000 50.0000 Chevron Corp COM 166764100 1360 12577.0000 SH Sole 12182.0000 395.0000 Chipotle Mexican Grill Cl A COM 169656105 253 850.0000 SH Sole 800.0000 50.0000 Cigna Corp COM 125509109 698 13050.0000 SH Sole 12850.0000 200.0000 Coach Inc COM 189754104 1352 24350.0000 SH Sole 24200.0000 150.0000 Coca Cola Co Com COM 191216100 1025 28271.0000 SH Sole 27831.0000 440.0000 Costco Wholesale Corp COM 22160K105 204 2065.0000 SH Sole 1865.0000 200.0000 Deere & Co COM 244199105 207 2394.0000 SH Sole 2394.0000 Dell Inc COM 24702R101 1093 107800.0000 SH Sole 104400.0000 3400.0000 Disney Walt Co Com COM 254687106 574 11523.0000 SH Sole 11423.0000 100.0000 Du Pont (E.I.) De Nemours COM 263534109 1192 26512.0000 SH Sole 25842.0000 670.0000 EMC Corp Mass Com COM 268648102 1510 59680.0000 SH Sole 59680.0000 Emerson Electric Company COM 291011104 1727 32602.0000 SH Sole 31902.0000 700.0000 Express Scripts Inc COM 30219G108 1337 24764.0000 SH Sole 24364.0000 400.0000 Exxon Mobil Corporation COM 30231G102 2188 25277.7677 SH Sole 24997.7677 280.0000 Facebook Inc Cl A COM 30303M102 1772 66580.0000 SH Sole 65780.0000 800.0000 Financial Select Sector SPDR COM 81369Y605 218 13306.0000 SH Sole 10706.0000 2600.0000 Fluor Corp COM 343412102 1521 25900.0000 SH Sole 25900.0000 Freeport-McMoran Cop & Gold In COM 35671D857 1020 29820.0000 SH Sole 29820.0000 General Elec Co Com COM 369604103 710 33804.0000 SH Sole 33454.0000 350.0000 Google Inc Cl A COM 38259P508 6076 8589.0000 SH Sole 8514.0000 75.0000 Hartford Financial Svcs Grp COM 416515104 1343 59850.0000 SH Sole 58000.0000 1850.0000 Honeywell Int'l Inc COM 438516106 1475 23235.0000 SH Sole 23060.0000 175.0000 Intel Corp Com COM 458140100 801 38851.3472 SH Sole 37774.3472 1077.0000 Intl Business Machines Corp COM 459200101 2902 15151.0000 SH Sole 15042.0000 109.0000 Intuit Inc COM 461202103 345 5800.0000 SH Sole 5800.0000 JP Morgan Chase & Co COM 46625H100 1160 26373.0000 SH Sole 25803.0000 570.0000 Johnson & Johnson Com COM 478160104 3432 48952.2106 SH Sole 48247.2106 705.0000 Johnson Controls Inc COM 478366107 1405 45800.0000 SH Sole 45700.0000 100.0000 Kraft Foods Group Inc COM 50076Q106 289 6349.0036 SH Sole 6283.0036 66.0000 Laboratory Corp of Amer Hldgs COM 50540R409 1725 19920.0000 SH Sole 19720.0000 200.0000 Leucadia Natl Corp Com COM 527288104 8614 362098.0000 SH Sole 354838.0000 7260.0000 Loews Corp Com COM 540424108 1529 37525.0000 SH Sole 36400.0000 1125.0000 McDonald's Corporation COM 580135101 4229 47943.5737 SH Sole 47343.5737 600.0000 Merck & Co Inc Com COM 58933Y105 237 5796.0000 SH Sole 5746.0000 50.0000 Mercury Genl Corp New Com COM 589400100 1365 34400.0000 SH Sole 34400.0000 Microsoft Corp Com COM 594918104 1845 69078.9989 SH Sole 67933.9989 1145.0000 Nike Inc Cl B COM 654106103 773 14974.0000 SH Sole 14554.0000 420.0000 Norfolk Southern Corp COM 655844108 740 11970.0000 SH Sole 11270.0000 700.0000 Oracle Corp Com COM 68389X105 340 10195.0000 SH Sole 10045.0000 150.0000 Pepsico Inc COM 713448108 2233 32633.0000 SH Sole 31653.0000 980.0000 Pfizer Inc Com COM 717081103 940 37489.0000 SH Sole 37352.0000 137.0000 PowerShares QQQ Nasdaq 100 COM 73935A104 890 13667.0000 SH Sole 13472.0000 195.0000 Procter & Gamble Co Com COM 742718109 2605 38364.9997 SH Sole 37959.9997 405.0000 Qualcomm Inc COM 747525103 446 7210.0000 SH Sole 6985.0000 225.0000 Research In Motion COM 760975102 1268 106861.0000 SH Sole 104902.0000 1959.0000 Ross Stores Inc COM 778296103 467 8629.0000 SH Sole 7929.0000 700.0000 SPDR DJIA Trust COM 78467X109 597 4570.0000 SH Sole 4505.0000 65.0000 SPDR S&P Dividend ETF COM 78464A763 2037 35025.9466 SH Sole 32825.9466 2200.0000 Saker Aviation Services Inc COM 79380Q106 29 500100.0000 SH Sole 500100.0000 Sears Holdings Corp COM 812350106 856 20700.0000 SH Sole 20300.0000 400.0000 Staples Corp COM 855030102 2184 191564.0000 SH Sole 190564.0000 1000.0000 Starbucks Corp COM 855244109 215 4000.0000 SH Sole 4000.0000 Stryker Corp Com COM 863667101 219 4000.0000 SH Sole 4000.0000 Sun Bancorp Inc Com COM 86663B102 1082 305590.0000 SH Sole 296202.0000 9388.0000 Synta Pharmaceuticals Corp COM 87162T206 113 12500.0000 SH Sole 12500.0000 Sysco Corp COM 871829107 487 15375.0000 SH Sole 15175.0000 200.0000 The DirecTV Group Inc COM 25490A309 1269 25300.0000 SH Sole 24700.0000 600.0000 The Travelers Cos Inc COM 89417E109 257 3572.0000 SH Sole 3472.0000 100.0000 USG Corp COM 903293405 3435 122375.0000 SH Sole 116150.0000 6225.0000 United Parcel Service Cl B COM 911312106 1967 26679.0000 SH Sole 26279.0000 400.0000 UnitedHealth Group Inc COM 91324P102 513 9460.0000 SH Sole 8910.0000 550.0000 Verizon Communications Inc COM 92343V104 747 17264.0000 SH Sole 16964.0000 300.0000 Wal Mart Stores Inc Com COM 931142103 1002 14690.0000 SH Sole 14285.0000 405.0000 Walgreen Co COM 931422109 936 25280.0000 SH Sole 25080.0000 200.0000 Wells Fargo & Co New Com COM 949746101 2103 61536.0000 SH Sole 60636.0000 900.0000 Western Union Co COM 959802109 427 31400.0000 SH Sole 30050.0000 1350.0000 eBay Inc COM 278642103 3469 68022.0000 SH Sole 68022.0000 BP PLC Spn ADR COM 055622104 283 6800.0000 SH Sole 6800.0000 Canadian Natural Resources COM 136385101 377 13067.0000 SH Sole 13067.0000 Deutsche Telekom AG Spon ADR COM 251566105 1284 113000.0000 SH Sole 110500.0000 2500.0000 Fairfax Financials Hldgs Ltd COM 303901102 967 2680.0000 SH Sole 2580.0000 100.0000 Mondelez International Inc COM 609207105 493 19388.0000 SH Sole 19188.0000 200.0000 Nestle SA Spn ADR COM 641069406 1339 20540.0000 SH Sole 20060.0000 480.0000 Novartis AG ADR COM 66987V109 2234 35295.0000 SH Sole 34795.0000 500.0000 Penn West Energy Trust COM 707887105 1303 120000.0000 SH Sole 117000.0000 3000.0000 Potash Corp of Saskatchewan COM 73755L107 1005 24700.0000 SH Sole 23400.0000 1300.0000 SPDR Global Dow ETF COM 78464A706 987 17565.0000 SH Sole 16885.0000 680.0000 SPDR S&P Emerging Markets COM 78463X533 1875 39745.0000 SH Sole 38630.0000 1115.0000 Shaw Communications Inc B COM 82028K200 581 25300.0000 SH Sole 25300.0000 Tesco PLC-Spon ADR COM 881575302 869 52400.0000 SH Sole 50800.0000 1600.0000 Teva Pharm Inds Ltd Adrf COM 881624209 765 20500.0000 SH Sole 20500.0000 The Mosaic Co COM 61945C103 1407 24846.0000 SH Sole 24506.0000 340.0000 Vanguard Emerging Market ETF COM 922042858 523 11755.0000 SH Sole 11405.0000 350.0000 Vivendi SA UnSpon ADR COM 92852T201 1197 52472.0000 SH Sole 50705.0000 1767.0000 Vodafone Group PLC-SP ADR COM 92857W209 1319 52374.0000 SH Sole 51574.0000 800.0000 iShares Gold Trust COM 464285105 507 31155.0000 SH Sole 29955.0000 1200.0000 Amer Intl Grp Wts 01/19/21 WTS 026874156 323 23408 SH Sole 22415 993 Public Storage 6.35% Series R PFD 74460D125 824 30760.0000 SH Sole 30260.0000 500.0000 iShares S&P Pref Stk Indx Fn PFD 464288687 1114 28114.1363 SH Sole 27914.1363 200.0000 Vanguard Sht Term Corp Bnd Fd COM 92206C409 2254 28060.000 SH Sole 28060.000 iShares IBOXX H/Y Corp Bond COM 464288513 1424 15250.000 SH Sole 15050.000 200.000 Winthrop Realty Trust COM 976391300 10632 962139.000 SH Sole 951908.000 10231.000