<DOCUMENT>
<TYPE>13F-NT
<SEQUENCE>1
<FILENAME>13F_NT_AXF.txt
<TEXT>
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                    FORM 13F

                              FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:     March 31, 2012

Check here if Amendment [   ]; Amendment Number:  ___
  This Amendment (Check only one.):[  ] is a restatement.
                                   [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:      AXA FINANCIAL, INC.
Address:   1290 Avenue of the Americas
           New York, New York 10104

13F File Number:  28-3344

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:   Allen Zabusky
Title:  Senior Vice President and Controller
Phone:  (201) 743-5327

Signature, Place, and Date of Signing:


 /s/ Allen Zabusky             Jersey City, N.J.              May 14, 2012
--------------------------    --------------------         --------------------
 [Signature]                   [City, State]                [Date]

(Please direct all questions to Dean Dubovy,     (201) 743-5068  )

Report Type (Check only one.):

[ ] 13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
    manager are reported in this report.)

[X] 13F NOTICE.  (Check here if no holdings reported are in this report, and
    all holdings are reported by other reporting manager(s).)

[ ] 13F COMBINATION REPORT.  (Check here if a portion of the holdings for
    this reporting manager are reported in this report and a portion are
    reported by other reporting manager(s).)
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List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]

Form 13F
File Number   Name
28-3570       AXA
28-10562      AllianceBernstein

                             FORM 13F SUMMARY PAGE

Report Summary:


Number of Other Included Managers:                  None

Form 13F Information Table Entry Total:             None

Form 13F Information Table Value Total:             None


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