10-Q 1 t69218_10q.htm FORM 10-Q t69218_10q.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 WASHINGTON, D.C. 20549
 
FORM 10-Q
  (Mark one)
 
x
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2010
 
o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT
 
For the transition period from _________ to ___________

MACROSOLVE, INC.
(Exact name of registrant as specified in its charter)
 
Oklahoma
(State or other jurisdiction of incorporation or organization)
73-1518725
 (I.R.S. Employer Identification No.)
 
1717 South Boulder Ave. Suite 700
Tulsa, OK 74119
(Address of principal executive offices)

(918) 280-8693
(Registrant’s telephone number, including area code)
 
N/A
Former name, former address, and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x  No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes o  No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):
 
Large accelerated filer  o                                                                                     Accelerated filer  o
 
Non-accelerated filer    o                                                                                     Smaller reporting company   x
(Do not check if smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes o No x
 
The number of shares of the registrant's Common Stock, $0.001 par value per share, outstanding as of November 2, 2010 was 98,402,190.
 
 
 

 
 
Table of Contents
 
Part I –
Financial Information
 
     
 
Item 1. Financial Statements (unaudited)
 
     
 
Balance Sheets as of September 30, 2010 (Unaudited) and December 31, 2009 (Audited)
1
     
 
Statements of Operations for the three month and nine month periods ended September 30, 2010 and 2009 (Unaudited)
2
     
 
Statements of Cash Flows for the three month and nine month periods ended September 30, 2010 and 2009 (Unaudited)
3
     
 
Notes to Financial Statements
4
     
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
9
     
 
Item 3. Quantitative and Qualitative Disclosures about Market Risk
14
     
 
Item 4T. Controls and Procedures
14
     
Part II –
Other Information
15
     
 
Item 1. Legal Proceedings
15
     
 
Item 1A. Risk Factors
15
     
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
15
     
 
Item 3. Defaults upon Senior Securities
15
     
 
Item 4. (Removed and Reserved)
15
     
 
Item 5. Other Information
15
     
 
Item 6. Exhibits
16
     
Signatures
17
 
 
 

 
 
PART I  FINANCIAL INFORMATION
ITEM 1 FINANCIAL STATEMENTS

MACROSOLVE, INC.
           
             
BALANCE SHEETS
           
   
(unaudited)
   
(audited)
 
   
9/30/2010
   
12/31/2009
 
             
ASSETS
           
             
CURRENT ASSETS:
           
     Cash
  $ 29,908     $ 51,120  
     Accounts receivable - trade
    14,863       103,861  
     Prepaid expenses and other
    58,465       41,399  
                 
          Total current assets
    103,236       196,380  
                 
PROPERTY AND EQUIPMENT, at cost:
    249,398       258,323  
     Less - accumulated depreciation and amortization
    (156,501 )     (151,683 )
                 
          Net property and equipment
    92,896       106,640  
                 
OTHER ASSETS:
               
     Note receivable
    135,577       135,577  
     Software development costs, net of accumulated amortization
               
        of $345,340 and $200,779 as of September 30, 2010 and
               
        December 31, 2009, respectively
    870,531       1,205,748  
     Other assets
    19,139       21,728  
                 
                 
          Total other assets
    1,025,247       1,363,053  
                 
TOTAL ASSETS
  $ 1,221,380     $ 1,666,073  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
CURRENT LIABILITIES:
               
     Current maturities of long-term debt
  $ 46,664     $ 54,696  
     Revolving Line of Credit
    100,000       -  
     Note Payable - shareholder
    90,443       -  
     Accounts payable - trade and accrued liabilities
    180,888       214,936  
     Unearned income
    9,471       70,156  
                 
          Total current liabilities
    427,466       339,788  
                 
LONG-TERM DEBT, less current maturities
               
    Oklahoma Technology Commercialization Center
    237,500       237,500  
    Bank equipment loan
    -       29,031  
    Convertible secured debentures
    -       1,603,464  
          Total long-term debt, less current maturities
    237,500       1,869,995  
                 
COMMITMENTS AND CONTINGENCIES
               
                 
STOCKHOLDERS' EQUITY:
               
     Common stock, $.01 par value; authorized 200,000,000 shares;
               
        issued and outstanding 92,421,388 and 49,611,110 shares, at
               
        September 30, 2010 and December 31, 2009, respectively
    924,214       496,112  
     Additional paid-in capital
    9,272,345       7,176,360  
     Accumulated deficit
    (9,640,145 )     (8,216,182 )
                 
          Total stockholders' (deficit) equity
    556,414       (543,710 )
                 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
  $ 1,221,380     $ 1,666,073  
                 
The accompanying notes are an integral part of these statements.
               

 
1

 
 
MACROSOLVE, INC.
                       
                         
STATEMENTS OF OPERATIONS (unaudited)
                       
   
Unaudited
 
Unaudited
   
For the Quarters Ended
 
For the Nine Months Ended
For the Periods Ended September 30,
 
9/30/2010
   
9/30/2009
   
9/30/2010
   
9/30/2009
 
                         
 
                       
SALES:
                       
     Solution services
  $ 114,445     $ 190,710     $ 403,594     $ 664,515  
     Hardware sales
    -       64,605       78,036       123,370  
     Software licensing
    11,519       7,428       51,593       21,399  
                                 
     Net sales
    125,964       262,743       533,223       809,284  
                                 
COST OF SALES:
                               
     Solution services
    50,447       102,272       219,279       345,932  
     Hardware sales
    -       59,811       65,062       111,177  
     Software licensing
    -       -       -       77  
                                 
     Total cost of sales
    50,447       162,083       284,341       457,186  
                                 
     Gross profit
    75,517       100,660       248,882       352,098  
                                 
OPERATING EXPENSES:
                               
     Solution services
    9,182       39,984       53,971       206,295  
     Depreciation and amortization
    82,964       53,483       189,454       160,336  
     Selling, general and administrative
    399,492       405,118       1,191,315       1,187,024  
                                 
     Total operating expenses
    491,638       498,585       1,434,740       1,553,655  
                                 
     Loss from operations
    (416,121 )     (397,925 )     (1,185,858 )     (1,201,557 )
                                 
OTHER INCOME (EXPENSE):
                               
     Interest income
    7       395       494       613  
     Interest expense
    (53,861 )     (19,064 )     (133,299 )     (28,726 )
     Loss on sale of asset
    -       -       (17,944 )     -  
     Stock based compensation
    (45,711 )     (186,411 )     (87,326 )     (242,713 )
                                 
     Total other expense
    (99,565 )     (205,080 )     (238,075 )     (270,826 )
                                 
LOSS BEFORE INCOME TAXES
    (515,686 )     (603,005 )     (1,423,933 )     (1,472,383 )
                                 
INCOME TAXES
    -       -       -       -  
                                 
NET LOSS
  $ (515,686 )   $ (603,005 )   $ (1,423,933 )   $ (1,472,383 )
                                 
LOSS ALLOCABLE TO COMMON STOCKHOLDERS:
                               
     Net loss
  $ (515,686 )   $ (603,005 )   $ (1,423,933 )   $ (1,472,383 )
                                 
     Loss allocable to common stockholders
  $ (515,686 )   $ (603,005 )   $ (1,423,933 )   $ (1,472,383 )
                                 
Basic and diluted loss per share
  $ (0.01 )   $ (0.02 )   $ (0.02 )   $ (0.05 )
                                 
The accompanying notes are an integral part of these statements.
                               
 
 
2

 
 
MACROSOLVE, INC.
           
             
STATEMENTS OF CASH FLOWS (unaudited)
           
   
Unaudited
   
Unaudited
 
For the Periods Ended September 30,
 
9/30/2010
   
9/30/2009
 
             
             
OPERATING ACTIVITIES:
           
     Net loss
  $ (1,423,933 )   $ (1,472,383 )
     Adjustments to reconcile net loss to net cash
               
       (used in) provided by operating activities:
               
          Depreciation and amortization
    189,454       160,336  
          Stock based compensation
    49,130       41,198  
          Issuance of stock for services
    42,750       29,025  
          Changes in current assets and liabilities:
               
            Decrease in accounts receivable - trade
    88,998       92,230  
            (Increase) in inventory
    (9,397 )     (562 )
            (Increase) decrease in prepaid expenses and other
    (7,699 )     22  
            (Decrease) increase in accounts payable - trade and
               
                accrued liabilities
    (34,048 )     276,432  
            (Decrease) in unearned income
    (60,685 )     (28,877 )
                 
          Net cash (used in) operating activities
    (1,165,430 )     (902,579 )
                 
INVESTING ACTIVITIES:
               
     Purchase of equipment
    (10,645 )     (10,917 )
     Sale of digiTicket assets
    416,569       -  
     Disposal of equipment
    616       1,168  
     Software development costs
    (244,445 )     (518,128 )
                 
          Net cash provided by (used in) investing activities
    162,095       (527,877 )
                 
FINANCING ACTIVITIES:
               
     Issuance of stock for debenture interest
    105,927       -  
     Proceeds from debenture financing
    722,816       994,321  
     Repayments of long term debt
    (37,063 )     (32,703 )
     Proceeds from issuance of common stock and warrants
    -       600,000  
     Proceeds from exercise of warrants and options
    -       120,203  
     Deferred offering costs
    -       (49,258 )
     Proceeds from Note Payable
    100,000       -  
     Repayments of notes payable
    -       (188,000 )
     Proceeds from investor loans, including accrued interest
    90,443       326,280  
                 
          Net cash provided by financing activities
    982,123       1,770,843  
                 
NET (DECREASE) INCREASE IN CASH
    (21,212 )     340,387  
                 
CASH, beginning of year
    51,120       101,397  
                 
CASH, end of period
  $ 29,908     $ 441,784  
                 
The accompanying notes are an integral part of these statements.
               

 
3

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 

 
1.  
BASIS OF PRESENTATION
 
  The accompanying unaudited interim financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial statements and do not include all the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements.  The information furnished reflects all adjustments, consisting only of normal recurring items which are, in the opinion of management, necessary in order to make the financial statements not misleading.  The financial statements as of December 31, 2009 have been audited by an independent registered public accounting firm. These financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s 10K for the calendar year ended December 31, 2009.
 
2.
DESCRIPTION OF BUSINESS
 
 
  MacroSolve, Inc. is an Oklahoma corporation formed on January 17, 1997, under the laws of the State of Oklahoma and does business as Anyware Mobile Solutions, a division of MacroSolve. Anyware is a technology and services company that develops mobile solutions for businesses. MacroSolve, Inc. has been a fully reporting OTC Bulletin Board company since August 15, 2008.
 
3.
NOTE RECEIVABLE
 
 
  Note receivable at September 30, 2010 and December 31, 2009 Consist of the following:   Sept 30, 2010 Dec 31, 2009
       
  Convertible promissory note with a customer negotiated as part of a strategic alliance. Under the Master Services Agreement, customer may borrow up to $150,000 to finance development work with interest accrued monthly at prime rate plus 5% (8.25% at September 30, 2009), due June 30, 2011. The note may be converted to common stock of the borrower prior to the due date at MacroSolve’s discretion.   $ 135,577 $  135,577
 
 
4

 
 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 
4.  
DEBENTURES AND NOTES PAYABLE

 
Notes payable at September 30, 2010 and December 31, 2009 consist
 
of the following:
 
  On July 20, 2009 the Company entered into a Securities Purchase Agreement with a syndicate of private investors to obtain up to $2.3 million financing through the issue of convertible secured debentures. Draws against the debentures occurred at closing and monthly thereafter, unless waived by Lead Investor, provided the Company meets monthly operational milestones agreed with Lead Investor. The debentures accrue interest at prime rate plus 5.0% (8.25% at September 30, 2010) to be paid quarterly in cash or in common stock at the Company’s option. The value per share of common stock issued for accrued interest is 85% of the volume weighted average closing price on the last five days of trading prior to the interest payment date, but not more than $0.10 per share. Accrued interest of $46,123 at September 30, 2010 will be settled by the issuance of 2,196,321 shares valued at $0.021.      
         
  The Debenture Holders elected to convert the entire principal balance of $2,326,280 into the Company’s common stock at a conversion rate of $0.10 per share effective September 30, 2010.      
         
  For each share that the debenture may convert into, the Holders received one warrant exercisable at the Holder’s option into one share of common stock. The Warrants expire on the earlier of five years from issuance or July 30, 2014.   $            - 1,320,601
         
  Advancing term loan with a financial institution of up to $125,000 with interest only payable monthly at prime rate plus 2.0% (5.25% at September 30, 2010), until January, 2009, with principal and interest due at prime rate plus 2.0% amortized ratably over 30 months, due August 31, 2011, and secured by substantially all assets of the company.   $     46,664 $       83,726
         
  Advancing term loan with a financial institution of up to $200,000 with interest only payable monthly at prime rate plus 1.0% (4.25% at September 30, 2010), until September 2011, and secured by substantially all assets of the company and the personal guarantees of two company directors. In exchange for the guarantees, each director receives a $3,000 commitment fee and a five year warrant to purchase $100,000 of stock with a strike price of ten cents ($0.10) per share.   $   100,000  
$              -
         
  Note from the State of Oklahoma Technology Business Finance Program (OTCC loan) represented by a $150,000 refundable award to be repaid at two times the amount of the award.  The balance includes accrued interest (imputed at 14.27%), through September 2007.  The repayment terms were modified in September, 2007 to require 24 equal monthly installments of $12,500, consisting of principal only, beginning May, 2008.  The monthly payments were suspended in October 2008 with resumption anticipated upon significant equity raise.   $  237,500  
$ 237,500
 
 
As of September 30, 2010, maturities of long-term debt are:  $46,664 in 2010 and $237,500 in 2011.
 
 
In August and September 2010, the Company placed $90,000 in promissory notes with a qualified investor.
 
See Note 8.

 
5

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 
 
 
5.  EMPLOYEE STOCK PLANS
 
  A summary of activity under the Employee Stock Plans as of September 30, 2010 and changes during the period then ended is presented below:
                                                                                                       
                                           Stock Options                                     
Restricted
    Stock
     
 
Options
   
Weighted
Average
Exercise Price
   
 
     Shares
 
 
 
Outstanding – June 30, 2010
    5,860,521     $ 0.58        11,082,504  
 
 
Exercisable – June 30, 2010
    5,681,321     $ 0.53        -  
 
 
Granted
    174,999     $ 0.05       4,016,500  
 
 
Exercised or Vested
       -        -       7,609,561  
 
 
Forfeited or Expired
       -        -       (20,000 )
 
 
Outstanding – September 30, 2010
    6,035,520     $ 0.57       7,469,443  
 
 
Exercisable –  September 30, 2010
    5,856,320     $ 0.52        -  
 
The weighted-average grant-date calculated value of options granted during the period ended September 30, 2010 is not applicable.  Options outstanding at September 30, 2010 had an aggregate intrinsic value of $0 and a weighted-average remaining contractual term of 4.0 years. Options that were exercisable at September 30, 2010 had an aggregate intrinsic value of $-0- and a weighted-average remaining contractual term of 4.0 years.
 
 
6

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 
6.  EMPLOYEE STOCK PLANS (Continued)
 
A summary of the status of the Company’s nonvested options and restricted stock as of and for the Quarters Ended September 30, 2010, June 30, 2010 and March 31, 2010 is presented below:
 
                                                                                                                        
                        Stock Options                         
 
 
 
Nonvested Shares
 
 
 
 Options
   
Weighted-
Average Grant
Date.Calculated
Value
   
 
Restricted
Stock
 
 
 
Nonvested - Beginning of Year 2010
    257,200     $ -       232,423  
 
 
Granted
     -     $ -       8,739,910  
 
 
Vested
    (70,600 )   $ -        (28,404 )
 
Forfeited
     (4,200 )   $ -       (97,320 )
 
 
Nonvested–Quarter Ended March 31, 2010
     182,400     $ -       8,846,609  
 
 
Granted
     -     $ -       2,357,777  
 
 
Vested
    (3,200 )   $ -       (35,414 )
 
 
Forfeited
     -     $ -       (86,468 )
 
 
Nonvested-Quarter Ended June 30, 2010
    179,200     $ -       11,082,504  
 
 
Granted
     -     $ -       4,016,500  
 
 
Vested
     -     $ -       (7,609,561 )
 
 
Forfeited
     -     $ -       (20,000 )
 
 
Nonvested-Quarter Ended September 30, 2010
      179,200     $  -         7,469,443  
 
As of September 30, 2010, there was $-0- unrecognized compensation cost related to nonvested share-based compensation arrangements under the stock bonus plan. The weighted-average remaining vesting period is 9.4 months.

 
7

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 
7.    SHAREHOLDERS’ EQUITY

 
The Company issued a total of 28,966,861 common shares and cancelled a total of 20,000 common shares in the quarter ended September, 2010, described further as follows:

 
The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 426,668 shares of restricted stock on July 1, 2010 for their second quarter 2010 compensation.

 
The Company issued 1,255,413 shares of common stock valued at $0.032 in the third quarter of 2010 to settle $40,016 accrued interest from June 30, 2010 to the debenture investors.

 
The Company issued 3,075,000 compensation shares to employees for services rendered in the second quarter of 2010 which had been accrued at a value of $3,075 in stock based compensation. The shares were awarded on Restricted Stock Agreements which have a six month time lapse restriction and are subject to forfeiture upon voluntary termination of employment.

 
The Company had a stock bonus plan for the second quarter of 2010 which resulted in 941,500 shares of common stock being issued to employees at a value of $942 in stock based compensation. The shares were awarded with annual vesting over a three year period and are subject to forfeiture upon voluntary termination of employment. During the third quarter of 2010, 20,000 compensation shares previously issued for bonuses were forfeited.

 
Debenture investors invested $209,072 in the third quarter of 2010 and received 2,090,719 associated warrants with a ten cent strike price exercisable until July 30, 2014.

 
Debenture investors elected to convert their loans to common stock effective September 30, 2010 at a rate of $0.10 per share. A total of $2,326,280 in debenture loans were converted into 23,268,280 shares of common stock.

 
Director David Humphrey agreed to provide financial advisory and business development services to the Company valued at $8,750 per month in exchange for 58,333 nonqualified options with an agreed value of $0.20 and a strike price of $.05 with a five year exercise period. The Company issued options to Mr. Humphrey for services in July, August and September of 2010.


8.     EARNINGS (LOSS) PER SHARE

 
The Company has calculated the loss allocable to the common shareholders for the quarters ended September 30, 2010 and 2009:
 
     
For the Quarters Ended
   
For the Nine Months Ended
 
     
September 30, 2010
   
September 30, 2009
   
September 30, 2010
   
September 30, 2009
 
 
Numerator:
                       
 
Net Loss
  $ (515,686 )   $ (603,005 )   (1,423,933 )   $ (1,472,383 )
 
Numerator for basic and diluted
  $ (515,686 )   $ (603,005 )   (1,423,933 )   $ (1,472,383 )
                                   
 
Denominator:
                               
 
Weighted-average number of
                               
 
common shares outstanding
    77,953,437       37,154,776       61,734,707       31,703,908  
                                   
      $ (0.01 )   $ (0.02 )   $ (0.02 )   $ (0.05 )
 
9.
RELATED PARTY TRANSACTION

 
In August and September 2010, the Company placed $90,000 in promissory notes with a qualified investor. The notes were unsecured and provided for accrued interest of prime plus 3% (6.25% as of September 30, 2010) payable on maturity of October 14, 2010.
 
 
8

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 
10.
SUBSEQUENT EVENTS
 
 
The Company issued 3,660,714 shares of compensation shares to employees for services rendered during the third quarter of 2010 which had been accrued at a value of $3,661 in stock based compensation. The shares were awarded on Restricted Stock Agreements which have a six month time lapse restriction and are subject to forfeiture upon voluntary termination of employment. During the third quarter of 2010, 351,898 shares previously issued for employee compensation were forfeited.

 
The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 640,000 shares of restricted stock on October 1, 2010 for their third quarter 2010 compensation. The Company recorded $4,000 in stock based compensation for each of its four independent directors. Each director received 80,000 shares registered in Post-Effective Amendment No. 1 to the Company’s Registration Statement Form S-8 and 80,000 with Section 144 restriction. The directors are restricted from selling by stated Company blackout periods and by other restrictions on Affiliates by the Securities and Exchange Commission.

 
The Company had a stock bonus plan for the third quarter of 2008 which resulted in 9,998 shares of common stock being issued to employees at a value of $280 in stock based compensation. The shares were awarded with annual vesting over a three year period and are subject to forfeiture upon voluntary termination of employment. During the third quarter of 2010, 174,333 compensation shares previously issued for bonuses were forfeited.

 
The Company issued 2,196,321 shares of common stock valued at $0.021 in the fourth quarter of 2010 to settle $46,123 accrued interest from September 30, 2010 to the debenture investors. This was the final interest payment on debentures which were converted to common stock on September 30, 2010.

 
On October 26, 2010 the Company received patent #7,822,816 “System and method for data management”.  It is currently evaluating options to monetize the patent.

 
On October 29, 2010 the Company placed an additional $70,000 in promissory notes with a qualified investor and rolled the existing $90,000 in promissory notes into one promissory note for $160,000. The note is unsecured and provided for accrued interest of prime plus 3% (6.25% as of September 30, 2010) payable on maturity of November 29, 2010.

 
On November 1, 2010 the Company appointed David R. Lawson to its Board of Directors. Mr. Lawson is a prominent Tulsa-based business person who holds board seats at leading corporate, educational, and non-profit institutions. He has held numerous executive positions at companies in industries ranging from finance to technology.

 
On November 3, 2010, the Board of Directors approved Convertible Debentures Series 2010 plus Series B Warrants. The Company has not established a minimum or maximum offering size; however, its goal is $750,000 in aggregate subscriptions.  The proceeds from the offering will be used for general corporate purposes. The outstanding promissory note of $160,000 will be repaid by converting $50,000 to the Debentures and the remainder repaid in cash. The Company expects to close approximately $500,000 by November 8, 2010.

 
9

 
 
MacroSolve, Inc.
Notes to Interim Unaudited Financial Statements
For the Period Ended September 30, 2010
 

 
11.
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
 
  Cash paid during Nine Months ended September 30, 2010 and 2009 are:
 
            2010       2009   
                     
    Interest     1,294       9,434  
                     
    Income taxes            -               -       
                     
  Noncash activities are as follows for the Nine Months ended September 30, 2010 and 2009 are:        
            2010     2009  
                     
    Stock based compensation      75,380      35,486  
                     
    Stock issued for services       16,500     66,025  
                     
    Stock issued for debenture interest    105,927          -       
                     
    Deferred offering costs netted against debentures              -    263,582  
                     
    Deferred offering costs netted against private placement proceeds                -     55,280  
                     
                     
 
 
10

 
                                                                     
ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Special Note on Forward-Looking Statements

Certain statements in Management's Discussion and Analysis ("MD&A"), other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “would,” “expect,” “intend,” “could,” “estimate,” “should,” “anticipate,” or “believe.” and similar expressions.  Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. These statements are subject to a number of risks, uncertainties and developments beyond our control or foresight including changes in the trends of the mobile computing industry, formation of competitors, changes in governmental regulation or taxation, changes in our personnel and other such factors.  We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events, or otherwise.  Readers should carefully review the risk factors and related notes included under Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the Securities and Exchange Commission on March 30, 2010.

Overview

The following MD&A is intended to help the reader understand the results of operations, financial condition, and cash flows of MacroSolve, Inc.  MD&A is provided as a supplement to, and should be read in conjunction with, our financial statements and the accompanying notes to the financial statements ("Notes").

Background
 
We are a technology and services company that develops mobile solutions for businesses and government. A mobile solution is typically the combination of mobile handheld devices, wireless connectivity, and software that streamlines business operations resulting in improved efficiencies and cost savings. We are development and marketing partners with the major mobile device manufacturers, wireless carriers and many software providers.

Traditionally, our customers rely on us to define, design, develop and support the best combinations of technologies in a market that is very technologically dynamic. We assist software and web-based application companies by modifying their software product offerings so that they can be used by a mobile end-user who typically has a Smartphone or a similar cellular device. Many of these customers rely on our technology and marketing expertise. We also serve enterprises that find it difficult to identify a mobile software product which addresses their specific need to streamline operational processes, and do not have the competency in house.

Our latest technology and services capabilities generate a growing base of intellectual property, contract and an increasing amount of annuity based revenue. In 2009, we began investing in products which are being distributed through the leading mobile application stores.  The flagship product is ReFormXT™, which helps to minimize mobile application development effort. Three additional products have been brought to market which use ReFormXT technology for mobile target marketing, promotions and branding. These include DineInsight™ for the restaurant industry, ClubInsight™ for the membership organizations including, but not limited to, country clubs, golf courses and athletic facilities, and SchoolInsight™ for any type of school or academy.

Currently the Company has ongoing projects with customers throughout the United States and operates four websites including ‘www.goanyware.com’, ‘www.macrosolve.com’, ‘www.illumemobile.com’, and the industry thought leading blog ‘www.mobilebizbuzz.com.

Plan of Operation

Our mobile solutions services division called Illume Mobile, currently represents a significant source of revenue for the Company.  Working with our mobile partners, our professional services team provides solution management, product development, project management, quality assurance and support services to address the needs of a client base seeking to use mobility to improve their process efficiencies and modify software applications so that they can be used in a mobile environment.

Although Apple’s iPad product was just introduced in April 2010, Illume Mobile has already been engaged by several customers to develop proof of concept applications for the iPad as well as the iPhone and other mobile devices. The ability to quickly meet demand around this new product is due in large part to the Company’s length of business in the mobility space.
 
 
11

 
 
Our primary software product is ReFormXT™, a web-based mobile application builder.  ReFormXT™ simplifies the process of converting paper forms to a digital form that can be utilized on most Smartphones available in the United States.  A web-based interface allows a non-technical user to create and dispatch forms to users and easily manage data input from the field.  The components of the platform are also utilized as mobile application development tools, thus saving time and money for customers needing more customized solutions.  ReFormXT became commercially available in December 2008.  Recent customers are using ReForm in field service activities and personal service appointment setting activities. ReForm has contributed less than five percent of annual revenues since initial inception.

Additional software products powered by ReFormXT are in various stages of development. A marketing, promotion and branding product called DineInsight was introduced in the fourth quarter of 2009. DineInsight, powered by ReFormXT, is a mobile application for the restaurant industry which collects market intelligence and contact information directly from the customer. The Company is continuing to prove the concept and enhance the offering by working closely with its initial customer base. DineInsight, and two companion products called ClubInsight and SchoolInsight, are currently being marketed nationwide. The Company has entered into several reseller arrangements and is actively pursuing additional resellers and licensees for its “powered by ReFormXT” products in specialized vertical markets. DineInsight, ClubInsight and SchoolInsight are expected to contribute less than 20% of the 2010 annual revenues.

The United States Patent and Trademark Office has issued U.S. Patent No.7,822,816 to our company. The patent, a significant intellectual property asset, further advances our position as a leader in the mobile solutions market. We are immediately pursuing the monetization of this patent and its other IP assets and is currently in discussions with several companies in the mobile communications market.  The patent addresses mobile information collection systems across all wireless networks, smartphones, tablets, and rugged mobile devices, regardless of carrier and manufacturer, and is currently utilized in our ReForm XT™ rapid mobile app development platform.

We continuously monitor industry trends and adjust projections about the direction of the business in anticipation of the continuous change in client requirements as the mobile industry evolves.  We believe that our current direction is one that will bring profits, however our ability to maximize sales volume in the short term is limited without additional capital.  There is no expected purchase or sale of capitalized assets, significant equipment or intellectual property in the next three months.
 
Results of Operations

Quarter Ended September, 2010 compared to Quarter Ended September, 2009 (all references are to the Quarter Ended September 30)

Net Sales: Net Sales decreased $137,000 or 52% to $126,000 in the third quarter ended September 30, 2010 from $263,000 for the same period in 2009.  Sources of revenue were derived from our services business, software licensing and hardware sales.  Services revenue represented the majority of Net Sales, with a decrease of $76,000 for the third quarter of 2010 to $114,000 from $190,000 in the third quarter of 2009.  This was primarily due to a reduction in work under contract in the third quarter of 2010.  Software licensing sales increased $4,000 or 55% for the period to $11,000 from $7,000 for the same period in 2009. Hardware sales to third parties and in support of our services activities for the second quarter of 2010 were $0, down $65,000 or 100% from $65,000 for the same period in 2009. Hardware sales in the third quarter of 2009 are attributable to digiTicket, a division which was sold to private investors in February 2010. The Company is no longer pursuing hardware sales unless it directly benefits the software licensing activity.

Cost of Sales and Gross Profit:  Cost of Sales for the third quarter of 2010 decreased $112,000 or 69%, in line with the lower level of revenues from $162,000 in 2009 to $50,000 in 2010.  Reduced hardware sales accounted for $60,000 of the decrease and the remaining decrease was associated with workforce reductions and reassignments of resources to product development.  The resultant Gross Profit for the third quarter of 2010 of $76,000 was down $25,000 or 25% under the Gross Profit for the same period in 2009 of $101,000.  The digiTicket hardware sales in the third quarter of 2009 did not contribute significantly to profit margins as the initial customers are allowed substantial price incentives in exchange for serving as reference accounts. Gross profit margins were 60% and 38% for the second quarter of 2010 and 2009, respectively. The Company anticipates margins to increase in relation to its increase in software revenues from “powered by ReFormXT” product lines during the remainder of 2010.

Operating, Expenses:  Operating expenses include selling, general and administrative expenses and depreciation and amortization expenses.  Operating, expenses decreased by $7,000, or 1% in the third quarter of 2010 to $491,000 from $498,000 in 2009.  This decrease reflects shared occupancy and transition services reimbursements from the new owners of digiTicket offset by a $29,000 one-time charge to amortization expense for the write off of capitalized development costs associated with a prototype product called Asset Tracker.
 
 
12

 
 
Loss from Operations:  Loss from operations for the third quarter of 2010 was $416,000, an increase of $18,000 or 5% from the loss from operations in 2009 of $398,000 as a result of the aforementioned write off of capitalized development costs associated with a prototype product for the oil and gas industry called Asset Tracker.

Other Income and Expense:  Total other expense of $100,000 in 2010 represented a decrease of 51% or $105,000 from $205,000 in 2009 as a result of stock based compensation which was subsequently adjusted downward in the fourth quarter of 2009.  The third quarter 2010 interest expense of $46,123 on Debenture financing was paid with 2,196,321 shares of common stock valued at 85% of the volume weighted average price of the Company’s stock, or $0.021 per share, for the last five trading days the third quarter 2010.  The third quarter 2009 interest expense of $15,776 was paid with 415,170 shares of common stock valued at 85% of the volume weighted average price of the Company’s stock, or $0.038 per share, for the last five trading days of the third quarter 2009.

Net Loss:  Net loss of $516,000 for the third quarter of 2010 was $87,000 or 14% lower than the net loss of $603,000 for the same period in 2009 primarily as a result of third quarter 2009 stock based compensation which was subsequently adjusted downward in the fourth quarter of 2009.

Nine Months Ended September, 2010 compared to Nine Months Ended September, 2009 (all references are to the Nine Months Ended September 30)

Net Sales: Net Sales decreased $276,000 or 34% to $533,000 in the nine months ended September 30, 2010 from $809,000 for the same period in 2009.  Sources of revenue were derived from our services business, software licensing and hardware sales.  Services revenue represented the majority of Net Sales, with a decrease of $261,000 for the first nine months of 2010 to $403,000 from $664,000 in the first nine months of 2009.  This was primarily due to a reduction in work under contract in the first nine months of 2010.  Software licensing sales increased $30,000 or 141% for the period to $51,000 from $21,000 for the same period in 2009. Software revenues from digiTicket were $26,000 in 2010 and included $23,000 in deferred software revenues that were recognized in February 2010 when the division was sold. Hardware sales to third parties and in support of our services activities for the first nine months of 2010 were $78,000, a decrease of $45,000 or 37% from $123,000 for the same period in 2009. Hardware sales totaling $54,000 in 2010 are attributable to digiTicket, a division which was sold to private investors in February 2010.

Cost of Sales and Gross Profit:  Cost of Sales for the first nine months of 2010 decreased $173,000 or 38%, in line with the lower level of revenues from $457,000 in 2009 to $284,000 in 2010.  The majority of this decrease was associated with workforce reductions and reassignments of resources to product development.  The resultant Gross Profit for the first nine months of 2010 of $249,000 was down $103,000 or 29% under the Gross Profit for the same period in 2009 of $352,000.  The digiTicket hardware sales did not contribute significantly to profit margins as the initial customers are allowed substantial price incentives in exchange for serving as reference accounts. Gross profit margins were 47% and 43% for the first nine months of 2010 and 2009, respectively. The Company anticipates margins to increase in relation to its increase in software revenues from “powered by ReFormXT” product lines during the remainder of 2010.

Operating, Expenses:  Operating expenses include selling, general and administrative expenses and depreciation and amortization expenses.  Operating expenses decreased by $119,000, or 8% in the first nine months of 2010 to $1,435,000 from $1,554,000 in 2009.  This decrease reflects shared occupancy and transition services reimbursements from the new owners of digiTicket.

Loss from Operations:  Loss from operations for the first nine months of 2010 was $1,186,000, a decrease of $16,000 or 1% from the loss from operations in 2009 of $1,202,000 as a result of the aforementioned decrease in gross profit offset by decrease in total operating expenses.

Other Income and Expense:  Total other expense of $238,000 in 2010 represented a decrease of 12% or $33,000 from $271,000 in 2009 as a result of interest expense associated with Debenture financing which began in the second quarter of 2009.  For the first nine months of 2010, the total interest on the Debenture financing of $123,000 has been paid with 4,196,321 shares of common valued at 85% of the value weighted average price of the Company’s stock for the last five trading days of each quarter.  The Company recognized a loss of $18,000 in the first six months of 2010 on the sale of digiTicket.
  
Net Loss:  Net loss of $1,424,000 for the first nine months of 2010 was $48,000 or 3% lower than the net loss of $1,472,000 for the same period in 2009 primarily attributable to by lower operating expenses and shared occupancy and transition services reimbursements from the new owners of digiTicket.

Liquidity and Capital Resources

We finance our operations primarily through internally generated funds, proceeds from bank loans and shareholder loans and investments of equity by qualified investors. 
 
 
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On July 20, 2009 the Company entered into a Securities Purchase Agreement with a group of private investors committing to purchase Floating Rate Convertible Subordinated Debentures (the “Debentures”) in the amount of $2,326,280. During the first nine months of 2010, the Company received $722,816 from these investors which fully subscribed the Agreement. The Debentures accrue interest at prime rate plus 5.0% (8.25% at September 30, 2010) to be paid quarterly in cash or in common stock at the Company’s option. The conversion rate per share of common stock issued for accrued interest shall be equal to 85% of the volume weighted average closing price on the last five days of trading prior to the interest payment date (the “Conversion Rate”).  The investors elected to convert their debentures to common stock effective September 30, 2010 in accordance with the Securities Purchase Agreement at a price of $0.10 per share.

During 2010, the Company entered into a $200,000 line of credit agreement with a financial institution which was guaranteed by two directors. In August and September 2010, the Company placed $90,000 in promissory notes with a qualified investor. The notes were unsecured and provided for accrued interest of prime plus 3% (6.25% as of September 30, 2010) payable on maturity of October 14, 2010.

The Debenture financing, line of credit loans from investors and cash generated from current operations and licensing of ReFormXT, and the sale of digiTicket in February 2010 to private investors is expected to provide adequate capital to fund the Company’s operations through 2010.

The Company does lack growth capital and anticipates that approximately $2 million to $4 million in additional investment capital will be required within the next three years to execute our growth strategy. It is the Company’s intention to raise additional capital in 2010 to support its growth requirements.  On November 3, 2010, the Board of Directors approved Convertible Debentures Series 2010 plus Series B Warrants. The Company has not established a minimum or maximum offering size.  The goal, however, is to raise $750,000 in aggregate subscriptions.  The proceeds from the offering will be used for general corporate purposes. The outstanding promissory note of $160,000 will be repaid by converting $50,000 to the Debentures and the remainder repaid in cash. The Company expects to close approximately $500,000 by November 8, 2010.

There is no assurance that capital in any form will be available to us and, if available, on terms and conditions that are acceptable. If we are unable to obtain sufficient funds, we may not be able to implement our growth strategy.

As of September 30, 2010, the Company had total current assets of $103,236 and total current liabilities of $427,466. As of September 30, 2010, the Company had cash and cash equivalents of $29,908. As of September 30, 2010, the Company has $100,000 available to borrow on a $200,000 line of credit with a financial institution which was guaranteed by two directors. It is the Company’s intention to raise additional working capital from licensing revenues, sale of convertible debentures or sale of common stock.

As a development stage company that began operations in 1997, the Company has incurred $9,640,145 in cumulative total losses from inception through September 30, 2010. The Company's independent registered public accounting firm's audit report for the year ended December 31, 2009 included in the Company's Form 10-K a qualified opinion and an explanatory paragraph regarding the Company's ability to continue as a going concern.  The accompanying financial statements have been prepared assuming that the Company continues as a going concern and contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The ability of the Company to continue as a going concern on a long-term basis will be dependent upon its ability to create and market innovative products and services and sustain adequate working capital to finance its operations.

To lower our required cash expenditures, the Company issues its shares, which have been registered by the Company, to employees for compensation for services.  The Company issued a total of 4,443,168 common shares and cancelled a total of 20,000 common shares in the quarter ended September 30, 2010, described further as follows:

The Company’s independent directors annual compensation is $16,000 to be paid quarterly in restricted stock. The Company issued the directors 320,000 shares of registered common stock and 320,000 of unregistered common stock on October 1, 2010 for their third quarter 2010 compensation.

The Company issued 3,075,000 compensation shares to employees for services rendered during the second quarter of 2010 which had been accrued at a value of $3,075 in stock based compensation. The shares were awarded on Restricted Stock Agreements which have a six month time lapse restriction and are subject to forfeiture upon voluntary termination of employment. During the third quarter of 2010, no shares previously issued to employees for services were forfeited.

The Company had a stock bonus plan for the second quarter of 2010 which resulted in 941,500 shares of common stock being issued to employees at a value of $942 in stock based compensation. The shares were awarded with annual vesting over a three year period and are subject to forfeiture upon voluntary termination of employment. During the third quarter of 2010, 20,000 compensation shares previously issued for bonuses were forfeited.
 
 
14

 
 
Sources and Uses of Cash

   
Nine Months Ended September 30,
 
 
(In thousands)
2010
2009
 
 
Cash flow data:
     
 
Net cash (used in) operating activities
$(1,165)
$(903)
 
 
Net cash provided by (used in) investing activities
162
(528)
 
 
Net cash provided by financing activities
982
1,771
 
 
Net (decrease) increase in cash and cash equivalents
(21)
340
 
 
Cash and cash equivalents, beginning of period
51
101
 
 
Cash and cash equivalents, end of period
$30
$441
 

Operating Activities

Net cash used in operating activities for the nine months ended September 30, 2010 was $1,165,000, an increase of $262,000 from the same period in 2009 reflecting the effect on net income of accrued stock-based compensation which was adjusted downward in the fourth quarter of 2009.

Investing Activities

Cash provided by investing activities for the nine months ended September 30, 2010 was $162,000, up $690,000 from the same period in 2009 represented principally by the $416,000 proceeds of selling digiTicket to private investors in February 2010 and $174,000 reduction in software development costs.

Financing Activities

Net cash provided by financing activities for the nine months ended September 30, 2010 was $982,000 as compared with $1,771,000 for the same period last year, a decrease of $789,000.  Cash provided by financing activities in 2010 was primarily from $723,000 in financing received from the sale of Debentures and $100,000 from a $200,000 revolving line of credit with a financial institution.

As of September 30, 2010, the Company had cash and cash equivalents in the amount of $30,000 as compared with $442,000 at September 30, 2009.


Critical Accounting Policies

Accounts Receivable and Credit Policies:

Trade accounts receivable consist of amounts due from the sale of solution services, software and hardware.  Accounts receivable are uncollateralized customer obligations due under normal trade terms requiring payment within 30 days of receipt of the invoice.  The Company provides an allowance for doubtful accounts equal to the estimated uncollectible amounts based on historical collection experience and a review of the current status of trade accounts receivable.  In many instances, customers make a substantial prepayment for services before rendered; therefore the Company is extending trade terms to customers who have already proven to be credit worthy. The Company has not taken any direct write offs of bad debts in the past five years.

At the quarter ending September 30, 2010 and at fiscal year ending December 31, 2009, the Company deems all amounts recorded as collectible and, thus has not provided an allowance for uncollectible amounts.

Property and Equipment:

Property and equipment are recorded at cost.  Depreciation is computed using straight-line methods applied to individual property items based on estimated useful lives.

Revenue Recognition and Unearned Revenue:

Revenue generated from the provision of services is recognized at the time the service is provided.  Sales of hardware are recognized upon delivery to the customer.   Revenue from the licensing of software is recognized ratably over the license period.
 
 
15

 
 
Software Development Costs:

The Company accounts for software development costs in accordance with Statement of Financial Accounting Standards No. 86, “Accounting for the Costs of Computer Software to be Sold, Leased, or Otherwise Marketed”.  Costs incurred prior to the establishment of technological feasibility are expensed as incurred as research and development costs.  Costs incurred after establishing technological feasibility and before the product is released for sale to customers are capitalized.  These costs are amortized over three years and are reviewed for impairment at each period end.  The Company determined that a prototype mobile application for the oil and gas industry referred to as Asset Tracker would not be commercialized. Capitalized development costs of $29,000 were charged to amortization expense at September 30, 2010. No other assets are considered impaired for the quarter ended September 30, 2010.

Long-Lived Assets:

The Company accounts for long-lived assets in accordance with the provisions of Statement of Financial Accounting Standards (SFAS) No. 144, Accounting for the Impairment or Disposal of Long-lived assets.  This Statement requires that long-lived assets be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.  Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset.  If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset.  No impairment charges were incurred during the periods ended September 30, 2010 and December 31, 2009.

Stock-Based Compensation:

The Company accounts for stock-based compensation in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 123(R), Share-Based Payment, which is a revision of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS 123(R) requires companies to measure the cost of employee services received in exchange for an award of equity instruments, including stock options, based on the grant-date fair value of the award and to recognize it as compensation expense over the period the employee is required to provide service in exchange for the award, usually the vesting period.

Effect of Recently Issued Accounting Pronouncements

In August 2010, the FASB issued Accounting Standards Update No. 2010-22, “Accounting for Various Topics”. ASU 2010-22 addresses technical corrections to various SEC paragraphs. The Company is currently evaluating the effect that ASU 2010-21 will have on its financial statements.

In August 2010, the FASB issued Accounting Standards Update No. 2010-21, “Accounting for Technical Amendments to Various SEC Rules and Schedules. ASU 2010-21 amends various SEC paragraphs pursuant to the issuance of Release No. 33-9026: Technical Amendments to Rules, Forms, Schedules and Codification of Financial Reporting Policies. The Company is currently evaluating the effect that ASU 2010-21 will have on its financial statements.

In January 2010, the FASB issued Accounting Standards Update No. 2010-05, “Compensation – Stock Compensation (Topic 718)”. ASU 2010-05 addresses escrowed share arrangements and the presumption of compensation. The Company does not have escrowed share arrangements and there fore does not expect the adoption of ASU 2010-05 to have a material effect on our financial statements.

In June 2009, the FASB issued SFAS No. 166, “Accounting for Transfers of Financial Assets, an Amendment of FASB Statement No. 140” (“SFAS No. 166”). SFAS No. 166 amends SFAS No. 140 “Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities.” SFAS No. 166 improves the comparability of information that a reporting entity provides regarding transfers of financial assets and the effects on its financial statements. SFAS No. 166 is effective for interim and annual reporting periods ending after November 15, 2009.

In June 2009, the FASB issued SFAS No. 168, “The FASB Accounting Standards Codification ™ and the Hierarchy of Generally Accepted Accounting Principles a Replacement of FASB Statement No. 162” (“SFAS No. 168”). SFAS No. 168 replaces SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles” as the source of authoritative accounting principles recognized by the FASB to be applied by non-governmental entities in the preparation of financial statements in accordance with generally accepted accounting principles. SFAS No. 168 is effective for interim and annual reporting periods ending after September 15, 2009. On September 30, 2009, the Company adopted SFAS No. 168, which has no effect on the Company’s financial statements as it is for disclosure purposes only.
 
 
16

 
 
In May 2009, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standards (“SFAS”) No. 165, Subsequent Events, which establishes general standards of accounting for and disclosures of events that occur after the balance sheet date but before the financial statements are issued or are available to be issued.  It requires the disclosure of the date through which an entity has evaluated subsequent events. SFAS No. 165 is effective for interim and annual reporting periods ending after June 15, 2009.  We have adopted the new disclosure requirements in our financial statements and do not expect it to have a material effect on our financial statements.

In January 2010, the FASB issued Accounting Standards Update No. 2010-06, “Fair Value Measurements and Disclosures (Topic 820) as an update to the April 2009 FASB issued FSP No. FAS 157-4, “Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly” (“FSP FAS 157-4”).  FSP FAS 157-4 provides guidance on estimating fair value when market activity has decreased and on identifying transactions that are not orderly.  Additionally, entities are required to disclose in interim and annual periods the inputs and valuation techniques used to measure fair value.  This FSP is effective for interim and annual periods ending after June 15, 2009.  The Company does not expect the adoption of ASU No. 2010-06 or FSP FAS 157-4 will have a material impact on its financial condition or results of operation.

 
17

 

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

N/A

Item 4T. Controls and Procedures.
N/A

Management’s Evaluation of Disclosure Controls and Procedures

We have adopted and maintain disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that are designed to ensure that information required to be disclosed in our reports under the Exchange Act, is recorded, processed, summarized and reported within the time periods required under the SEC’s rules and forms and that the information is gathered and communicated to our management, including our Chief Executive Officer (Principal Executive Officer) and Chief Financial Officer (Principal Financial Officer), as appropriate, to allow for timely decisions regarding required disclosure.

As required by SEC Rule 15d-15(b), our Chief Executive Officer and Chief Financial Officer carried out an evaluation under the supervision and with the participation of our management, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 15d-14 as of the end of the period covered by this report. Based on the foregoing evaluation, they have concluded that our disclosure controls and procedures are not effective in timely alerting them to material information required to be included in our periodic SEC filings and to ensure that information required to be disclosed in our periodic SEC filings is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure about our internal control over financial reporting.

Changes in Internal Controls

There have been no changes in our internal control over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our  internal control over financial reporting.

PART II
OTHER INFORMATION

Item 1. Legal Proceedings.

From time to time we may be a defendant and plaintiff in various legal proceedings arising in the normal course of our business. We are currently not a party to any material pending legal proceedings or government actions, including any bankruptcy, receivership, or similar proceedings. In addition, management is not aware of any known litigation or liabilities involving the operators of our properties that could affect our operations. Should any liabilities be incurred in the future, they will be accrued based on management’s best estimate of the potential loss. As such, there is no adverse effect on our consolidated financial position, results of operations or cash flow at this time. Furthermore, Management of the Company does not believe that there are any proceedings to which any director, officer, or affiliate of the Company, any owner of record of the beneficially owned more than five percent of the common stock of the Company, or any associate of any such director, officer, affiliate of the Company, or security holder is a party adverse to the Company or has a material interest adverse to the Company.

Item 1A. Risk Factors.

There has been no material changes in our risk factors from those disclosed in our Form 10-K filed with the SEC on March 30, 2010, for the period ended December 31, 2009.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Issuance of Unregistered Securities

The following shares of common stock were issued to accredited investors that purchased our Debentures:

Debenture investors invested $209,072 in the third quarter of 2010 and received 2,090,720 associated warrants with a ten cent strike price exercisable until July 30, 2014.

The Company issued 863,873 shares of common stock valued at $0.043 in the second quarter of 2010 to settle $36,928 accrued interest from March 31, 2010 to the Debenture investors.
 
 
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The Company issued 1,255,413 shares of common stock valued at $0.032 in the third quarter of 2010 to settle $40,016 accrued interest from June 30, 2010 to the Debenture investors.

The Company issued 2,196,321 shares of common stock valued at $0.032 in the third quarter of 2010 to settle $46,123 accrued interest from September 30, 2010 to the Debenture investors.

Debentures investors elected to convert their debentures to common stock valued at $0.010 per share effective September 30, 2010. Debentures totaling $2,326,280 were converted into 23,262,800 shares of common stock.

The Debentures were issued pursuant to an exemption from registration under Section 4(2) of the Securities Act and Regulation D promulgated pursuant thereto.  No general solicitation or advertising was used to market the securities.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. (Removed and Reserved).

None.

Item 5. Other Information.

The Company received notice from the U.S. Patent and Trademark Office that it was being granted patent #7,822,816 on October 26, 2010.  The patent, a significant intellectual property (IP) asset to MacroSolve, further advances its position as a leader in the mobile solutions market. The patent addresses mobile information collection systems across all wireless networks, smart phones, tablets, and rugged mobile devices, regardless of carrier and manufacturer, and is currently utilized in MacroSolve’s ReForm XT™ rapid mobile app development platform.  Coding and development for this technology began in 2002, while the patent application was filed in 2003.

David R. Lawson joined the MacroSolve Board of Directors in October, 2010. Mr. Lawson was CEO of both Capital One Financial Corporation and Capital One Auto Finance, Inc. until 2008 and currently serves as the Chairman of the Board of his alma mater, The University of Tulsa. After serving ten years with Arthur Andersen & Co. and attaining Partner status, Mr. Lawson became president of Western National Bank in Tulsa, Oklahoma. He also serves on the Boards of Heat Transfer Equipment Corp and Pinnacle Packaging Company, Inc.
 
 
 
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Item 6. Exhibits.

31.1
  
Certification of Periodic Financial Reports by Clint Parr in satisfaction of Section 302 of the Sarbanes-Oxley Act of 2002
31.2
  
Certification of Periodic Financial Reports by Kendall Carpenter in satisfaction of Section 302 of the Sarbanes-Oxley Act of 2002
32.1
  
Certification of Periodic Financial Reports by Clint Parr in satisfaction of Section 906 of the Sarbanes-Oxley Act of 2002 and 18 U.S.C. Section 1350
32.2
  
Certification of Periodic Financial Reports by Kendall Carpenter in satisfaction of Section 906 of the Sarbanes-Oxley Act of 2002 and 18 U.S.C. Section 1350

 
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SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
 
MACROSOLVE, INC.
 
       
Date: November 8, 2010
By:
/s/ Clint Parr
 
   
Clint Parr
 
   
Chief Executive Officer
(Principal Executive Officer)
 
       
 
       
Date: November 8, 2010
By:
/s/ Kendall Carpenter
 
   
Kendall Carpenter
 
   
Chief Financial Officer
(Principal Financial and Accounting Officer)
 
       
 
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