EX-99.2 3 dex992.htm ALTRIA GROUP, INC. PRESENTATION SLIDES, DATED SEPTEMBER 9, 2009 Altria Group, Inc. Presentation Slides, dated September 9, 2009
2009 Barclays Capital
Back-To-School Consumer
Conference Presentation
September 9, 2009
Exhibit 99.2


Cliff Fleet
Vice President
Investor Relations
Altria Client Services


Safe Harbor Statement
Statements in this presentation that are not reported financial results or other
historical information are “forward-looking statements”
within the meaning of
the Private Securities Litigation Reform Act of 1995.  Such forward-looking
statements are based on current plans, estimates and expectations, and are
not guarantees of future performance.  They are based on management’s
expectations that involve a number of business risks and uncertainties, any
of which could cause actual results to differ materially from those expressed
in or implied by the forward-looking statements. The Company undertakes no
obligation to publicly update or revise any forward-looking statement other
than in the normal course of its public disclosure obligations. The risks and
uncertainties relating to the forward-looking statements in this presentation
include those described under the caption “Cautionary Factors that May
Affect Future Results”
in the Company’s 2008 Annual Report and its
Quarterly Report on Form 10-Q for the quarter ended June 30, 2009
Reconciliations of non-GAAP measures included in this presentation to the
most comparable GAAP measures are available on the Company’s website
at www.altria.com


Mike Szymanczyk
Chairman and
Chief Executive Officer
Altria Group, Inc.


Altria’s Executive Management
Mike Szymanczyk
Chairman and Chief Executive Officer, Altria
Dave Beran         
EVP and Chief Financial Officer, Altria
Craig Johnson     
EVP, Altria; and President, PM USA
Marty Barrington    
EVP, Chief Compliance & Administrative        
Officer, Altria
Murray Garnick        SVP and Associate General Counsel, ALCS


Reshaping Altria
Completed the integration of John Middleton Co.
Executing the integration of UST LLC
Reshaped the corporate structure with three central support
organizations
Altria
Client
Services
Altria Sales & Distribution
Altria Consumer Engagement Services
Continuing to reduce cigarette infrastructure ahead of volume
declines


External Environment
Economy has remained in recession
Tobacco excise taxes have significantly increased
FDA was granted regulatory authority over tobacco products


Economic Conditions
Source: U.S. Department of Labor Bureau of Labor Statistics http://stats.bls.gov/news.release/empsit.nr0.htm; Blue Chip Economic Indicators, 
The Conference Board (http://www.conference-board.org/economics/ConsumerConfidence.cfm)            
Unemployment Rate
Consumer Confidence
9.7
7.3
3
10
Jan-93
Aug-09
54
77
20
200
Jan-93
Aug-09


Excise Tax Environment
Federal
excise
tax
on
cigarettes
increased
62¢
per
pack
to
$1.01 per pack


Cigarette State Excise Taxes Enacted in 2009
Source: ALCS Government Affairs
NJ
HI
WA
ID
OK
LA
AL
IL
IN
OH
ME
VT
NY
CA
OR
MT
IA
NM
MI
UT
NE
CO
KY
TN
GA
MA
AZ
NH
CT
DE
FL
TX
MS
MN
DC
AR
ND
KS
SC
MO
NC
PA
AK
MD
RI
VA
WV
WI
WY
NV
SD
Increased SET
PR


Weighted State Excise Tax -
Cigarettes
Source: ALCS Estimates (SET and User Fees Per Pack –Year End & Quarter-end)
* through September 1, 2009
$0.78
$0.87
$0.88
$1.01
$1.12
$1.13
$1.15
$1.24
$0.00
$1.50
2004
2005
2006
2007
2008
1Q 09
2Q 09
3Q 09 TD*


C-Store Pack Price
+25%
Cigarette Industry Dynamics
Source: IRI/Capstone Integrated Retail Panel
* Adjusted for trade inventory changes
Estimated Volume*
Change
Q2 08
Q2 09
~ (8%)
Q2 08
Q2 09


Long-term Tobacco Category Growth Rates
Source:
ALCS
Estimates:
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products
~7%
~3%
0%
10%
Machine-made Large Cigars
Smokeless


Profit Pool
($ in Billions)
Tobacco Manufacturers’
Profit Pool
Source: ALCS Estimates
+7.5%
48%
55%
0%
100%
1H 2008
1H 2009
Altria’s Share of Profit Pool
+7.0pp
$5.2
$5.6
$5.0
$6.0
1H 2008
1H 2009


FDA Legislation of Tobacco Products
President Obama signed legislation granting FDA authority to
regulate tobacco products
Regulation should benefit adult tobacco consumers in the long-
term
Promote more predictability in tobacco industry


FDA Legislation of Tobacco Products
Do not agree with every element of new law
Supported enactment
Intend to work constructively with agency and others in the
industry


FDA Regulation Implementation
Implementation of law will take place over time
Several areas require the FDA to take action through rule
making


FDA Regulation Timeline
2009
September
Initial quarterly
User Fee
2010
March
FDA issues
regulations on
sale,
promotion &
advertising
2011
June
FDA issues
color graphic
warning
requirements
2010
June
Remove
descriptors
from cigarette
packs
Source: FDA legislation (HR 1256)
2010
August
Report on
Menthol


Altria’s Approach to FDA Regulation
History of successfully adapting to change
Preparing for federal regulation for many years
Created Regulatory Affairs department


Cigarettes Segment’s First-half 2009 Performance
+8.8%
Source: Altria company reports, IRI/Capstone Integrated Retail Panel
Adjusted OCI*
($ in Billions)
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com
41.9%
41.9%
40%
43%
1H 2008
1H 2009
+0.0pp
Marlboro
Retail Share
$2.7
$2.4
$2.3
$2.9
1H 2008
1H 2009
’s


Smokeless Segment’s First-half 2009 Performance
Adjusted Operating Companies Income* of $339 million
Integration proceeding smoothly
Enhanced
value
equations
on
Copenhagen
&
Skoal
Source: Altria company reports
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com


USSTC’s Premium Retail Share
Source:
InfoScan
Smokeless
Tobacco
Database
(4wm)
Q2 2009 Premium
MST Retail Share
48.5%
48.5%
43%
52%
March 28, 2009
June 27, 2009


Cigars Segment’s First-half 2009 Performance
Adjusted OCI*
($ in Millions)
+3.2%
Black & Mild
Retail Share
29.2%
27.3%
25%
31%
1H 2008
1H 2009
+1.9pp
Source: Altria company reports
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com
$97
$94
$85
$105
1H 2008
1H 2009
’s


Wine Segment’s First-half 2009 Performance
Adjusted OCI* of $24 million
Continues to show underlying strength
Negatively impacted by trade inventory depletions and
weakness in on-premise sales
Source: Altria company reports
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com


Financial Services Segment’s Performance
Source: Altria company reports
OCI
($ in Millions)
$104
$203
$0
$250
1H 2008
1H 2009


Altria’s Cost Management Program
($ in Millions)
Source: Altria company reports
$805
$695
$1,500
$0
$1,500
2007-
1H 2009 Savings
Add. Cost Savings
Expected by 2011
2007 -
2011


Altria’s Headcount
Source: ALCS; Note: Includes headcount for Altria and all its subsidiary companies
~10,200
~10,400
0
13,000
Dec-08
Aug-09


7.5%
8.7%
10.3%
6.3%
9.6%
2005
2006
2007
2008
2009
Historical Increase
Altria’s Dividend
$1.28
$1.36
$1.00
$1.50
Aug-08
Aug-09
2009 Increase
+6.3%
Source: Altria company reports and press releases  (Note: Annualized Dividend Rate)


Altria’s First-half 2009 Performance
+8.5%
Source:
Altria
company
filings;
Total
Shareholder
Return
Bloomberg
ending
8.31.09
Adjusted Earnings
Per Share*
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com
26%
15%
10%
0%
30%
Altria
S&P 500
S&P Food,
Beverage &
Tobacco
Total Shareholder Return
$0.82
$0.89
$0.60
$1.10
1H 2008
1H 2009


Altria Reaffirms 2009 Guidance
Due to FET-related pricing strategies, the third and fourth
quarters of 2009 are planned to have lower adjusted EPS
growth when compared to the first and second quarters of
2009
Altria reaffirms that its 2009 adjusted diluted earnings per
share* from continuing operations is expected to increase to a
range of $1.72 to $1.77, representing a 4% to 7% growth rate
from an adjusted base of $1.65 per share in 2008
Source: Altria company filings, Note: Federal Excise Tax (FET)
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com


Altria’s Growth Objectives
Maximize income while maintaining share momentum on
Marlboro
in cigarette category
Return
Copenhagen
and
Skoal
to
volume
growth
in-line
or
slightly ahead of category growth
Profitably assume share leadership in the machine-made large
cigar
category
driven
by
Black
&
Mild
Continue to grow Ste. Michelle Wine Estates’
income and
improve its return on assets


Leadership Brands’
Characteristics
Sizeable share of category
Strong adult demographics
High brand loyalty
Growth opportunities for share and income with innovative
products


Cigarettes Segments’
First-half 2009 Performance
Source: Altria company filings, IRI/Capstone Integrated Retail Panel
Retail Share
50.2%


Cigarette Category Segments
Source:
IRI/Capstone
Integrated
Retail
Panel
-
1H
2009
Non-Menthol
Segment
71%
Menthol
Segment
29%


Share of Non-Menthol Segments -
Cigarettes
Source:
IRI/Capstone
Integrated
Retail
Panel
-
1H
2009
(Cigarettes)
59%
57%
62%
58%
0%
100%
Total Non-Menthol
FF Non-Menthol
Lights Non-Menthol
UL Non-Menthol
PM USA
Balance of Industry


Source: Maxwell Reports; MSA Shipments; IRI/Capstone (Cigarettes)
Menthol
Segment’s
Share
Performance
-
Cigarettes
28.8%
29.0%
10%
40%
1982
1985
1988
1991
1994
1997
2000
2003
2006
1H 09


Share of Menthol Segments -
Cigarettes
Source: IRI/Capstone -
1H 2009 (Cigarettes)
28%
20%
41%
0%
100%
Total Menthol
FF Menthol
Lights/UL Menthol
PM USA
Balance of Industry


Menthol
Retail
Share
Performance
-
Cigarettes
24.5%
28.0%
2002
1H 2009
PM USA’s Share of
Menthol
+3.5pp
2.8%
5.6%
2002
1H 2009
Marlboro
Menthol’s
Retail Share
+2.8pp
Source: IRI/Capstone - 1H 2009 (Cigarettes)


Source:
InfoScan
Smokeless
Tobacco
Database
1H
2009;
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products,
includes
smokeless
products
manufactured
by
USSTC
and
PM
USA
Smokeless Segments’
First-half 2009 Performance
Retail Share
55.5%


Mint
11%
Other
6%
39%
Natural
33%
Straight
11%
Smokeless Tobacco Category Flavor Segments
Source:
InfoScan
Smokeless
Tobacco
Database
1H
2009;
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products
Wintergreen


Share
of
Flavor
Segments
Smokeless
Tobacco
Source:
InfoScan
Smokeless
Tobacco
Database
1H
2009;
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products,
includes
smokeless
products
manufactured
by
USSTC
and
PM
USA
35%
79%
44%
51%
82%
0%
100%
Wintergreen
Natural
Straight
Mint
Other
USSTC & PM USA
Balance of Industry


Smokeless
Tobacco
Category
-
Form
Segments
Source:
InfoScan
Smokeless
Tobacco
Database
1H
2009;
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products
Pouches
10%
Fine Cut
28%
Long Cut
62%


Share
of
Form
Segments
Smokeless
Tobacco
Source:
InfoScan
Smokeless
Tobacco
Database
1H
2009;
Note:
Smokeless
is
defined
as
moist
smokeless
and
spit-less
tobacco
products,
includes
smokeless
products
manufactured
by
USSTC
and
PM
USA
46%
76%
59%
0%
100%
Long Cut
Fine Cut
Pouches
USSTC & PM USA
Balance of Industry


Smokeless Tobacco Pouches
USSTC and PM USA are planning initiatives
In market late 2009 and 2010


Source:
InfoScan
Cigar
Database
1H
2009
Machine-made
Large
Cigars
-
Size
Segments
Tipped
Cigarillo
35%
Untipped
Cigarillo
43%
Non-
Cigarillo
22%


Share of Machine-made Large Cigars Segments
Source:
InfoScan
Cigar
Database
1H
2009
84%
0%
100%
Tipped Cigarillo
Untipped
Cigarillo
Non-Cigarillo
Middleton
Balance of Industry


Cigar Growth Opportunity
Untipped cigarillos represent the largest incremental opportunity
Untipped cigarillo growing segment
Middleton currently does not participate in this growing segment
Source: InfoScan Cigar Database


New Tobacco Products
Build businesses in growing segments
Many new products in market by December 2009
Full impact on volume, share and income expected in 2010
and beyond


Altria’s Tobacco Operating Companies


Tobacco Categories are Important to Retailers
Cigarettes represented 33% of in-store revenues and 17% of
profits
Other tobacco products are one of the fastest-growing
segments
Source:
Convenience
Store
News,
Convenience
stores
in
2008



Trade Relationships Principles
Having the best brands in the best positions
Allocating shelf space to brand share to assure in-stock
inventory
Communicating new products and promotions to adult tobacco
consumers
Encouraging underage sales prevention through non-self
service merchandising
Source:
Altria
Sales
&
Distribution


Benefits of Integrated Tobacco Categories
Higher profitability per square foot
Improving visibility for smokeless tobacco and machine-made
large cigars to adult consumers
Reducing youth access to tobacco products
Source: Altria Sales & Distribution


Cigarette Launch Introductions
Effective introduction of new and innovative products
Improved speed to market for new product launches by 30%
since 2006


Assisting Retailers
Tobacco products important to many retailers’
financial
success
Altria Sales & Distribution assists retailers by providing them
with tools for insights and information



Litigation Environment
Substantial success in managing the litigation environment;
however significant challenges remain
Detailed discussion in Altria’s recent Form 10-Q


Approach to Litigation
Approach to litigation remains the same
Continue vigorously defending claims


Altria’s 2009 Performance
Adjusted EPS* up 8.5% in the first-half of 2009
Increased dividend by 6.3%
Altria’s total shareholder return is 26%
* For reconciliations of non-GAAP to GAAP numbers visit www.altria.com, adjusted diluted EPS from continuing operations
Source: Altria company reports; Bloomberg (8/31/09)


Long-term Growth
Target of 8% -
10% adjusted EPS per year
Continue to believe it is an achievable objective
Operating environment impacts ability to reach objective in any
given year


Strategies to Achieve Long-term Growth
Grow income by investing in four strong brands, Marlboro,
Copenhagen, Skoal
and Black & Mild, while continuing to
optimize cost structures


Strategies to Achieve Long-term Growth
Grow income by investing in four strong brands, Marlboro,
Copenhagen, Skoal
and Black & Mild, while continuing to
optimize cost structures
Return cash to shareholders in the form of dividends


Altria’s Dividends
Plans to maintain its targeted 75% payout ratio and increase
dividends in-line with future adjusted EPS growth
Increased dividend 42 times in 40 years
Commitment to return a large amount of cash to shareholders
through dividends


Strategies to Achieve Long-term Growth
Grow income by investing in four strong brands, Marlboro,
Copenhagen, Skoal
and Black & Mild, while continuing to
optimize cost structures
Return cash to shareholders in the form of dividends
Preserve strong balance sheet


SABMiller Investment
Helping solidify Altria’s investment grade credit rating
Growing earnings per share
Strengthening Altria’s financial profile


SABMiller Investment
(Pre-tax $ -
Billions)
Source:
Bloomberg
as
of
August
31,
2009
$10.0
$3.4
$0
$14
Jul-02
Aug-09


SABMiller Investment Benefits to Altria
Contributed $3.1 billion in equity earnings since 2002
Paid $1.3 billion in dividends since 2002
Currently plan to maintain economic interest in SABMiller


Strategies to Achieve Long-term Growth
Grow income by investing in four strong brands, Marlboro,
Copenhagen, Skoal
and Black & Mild, while continuing to
optimize cost structures
Return cash to shareholders in the form of dividends
Preserve strong balance sheet
Focus on reducing the cost of debt



Non-GAAP Financial Measures
Altria reports its consolidated financial results in accordance with generally accepted
accounting principles (GAAP).  Today’s remarks may contain various operating results on
both a reported basis and on an adjusted basis, which excludes items that affect the
comparability of report results.
Altria’s management reviews OCI, which is defined as operating income before corporate
expenses and amortization of intangibles, to evaluate segment performance and allocate
resources.  Altria’s management also reviews OCI, operating margins and earnings per
share (EPS) on an adjusted basis, which excludes certain income and expense items that
management believes are not part of underlying operations because such items can
obscure underlying business trends.  Management believes it is appropriate to disclose
these measures to help investors analyze underlying business performance and trends. 
Such adjusted measures are regularly provided to management for use in the evaluation
of segment performance and allocation of resources. All references in the remarks are to
continuing operations, unless otherwise noted.
Reconciliations of any non-GAAP financial measures to the most directly comparable
GAAP measures
can be found posted to our website at www.altria.com


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2008
(dollars in millions)
Reported OCI                           
$2,377
Exit costs
29
Implementation costs
32
Adjusted OCI
$2,438
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2009
(dollars in millions)
Reported OCI                                 
$2,569
Exit costs
34
Implementation costs
50
Adjusted OCI
$2,653
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30
(dollars in millions)
2008 adjusted OCI
$2,438
2009 adjusted OCI
$2,653
% change 2009 adjusted OCI versus prior-year period
8.8%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Smokeless Products Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2009
(dollars in millions)
Reported OCI                     
$175   
Exit costs
123
Integration costs
28
UST acquisition-related costs*
13
Adjusted OCI
$339
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
* Excludes exit and integration costs


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2008
(dollars in millions)
Reported OCI
$91
Integration costs
3
Adjusted OCI
$94
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2009
(dollars in millions)
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Reported OCI
$90
Integration costs
7
Adjusted OCI
$97


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30
(dollars in millions)
2008 adjusted OCI
$94
2009 adjusted OCI
$97
% change 2009 adjusted OCI versus prior-year period
3.2%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Wine Segment’s
Adjusted Operating Companies Income (OCI)
for Six Months Ended June 30, 2009
(dollars in millions)
Reported OCI                             
$10
Exit costs
2
Integration costs
2
UST acquisition-related costs*                                                  
10
Adjusted OCI
$24
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
* Excludes exit and integration costs


Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Six Months Ended   
June 30, 2008
Reported diluted EPS from continuing operations
$0.73
Exit, integration and implementation costs
0.09
Gain on sale of corporate headquarters building                
(0.12)
Loss on early extinguishment of debt
0.12
Adjusted diluted EPS from continuing operations
$0.82
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Six Months Ended  
June 30, 2009
Reported diluted EPS from continuing operations
$0.77
Exit, integration and implementation costs
0.08
UST acquisition-related costs*
0.06
SABMiller gains on issuances of common stock
(0.06)
SABMiller intangible asset impairments
0.04
Adjusted diluted EPS from continuing operations
$0.89
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
* Excludes exit and integration costs


2008 adjusted diluted EPS
from continuing operations
$0.82
2009 adjusted diluted EPS
from continuing operations
$0.89
% change in 2009 adjusted diluted EPS
from continuing operations versus prior-year period
8.5%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Six Months           
Ended June 30


Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Year Ended    
December 31, 2008
Reported diluted EPS from continuing operations   
$1.48
Tax Items
(0.03)
Gain on sale of corporate headquarters building
(0.12)
Loss on early extinguishment of debt
0.12
SABMiller intangible asset impairments
0.03
UST acquisition-related costs*
0.02
Exit, integration and implementation costs                     
0.15
Adjusted diluted EPS from continuing operations
$1.65
* Excludes exit and integration costs
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Projected Full-Year Adjusted Diluted Earnings per Share
(EPS) from Continuing Operations Attributable to Altria for
Year Ending December 31, 2009
Projected reported diluted EPS from continuing
operations
$1.51 to $1.56
Exit, integration and implementation costs
0.17
UST acquisition-related costs*
0.06
SABMiller gains on issuances of common stock
(0.06)
SABMiller intangible asset impairments                         
0.04
Projected adjusted diluted EPS from continuing
operations
$1.72 to $1.77
* Excludes exit and integration costs
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Projected Full-Year Adjusted Diluted Earnings per Share
(EPS) from Continuing Operations Attributable to Altria for
Year Ending December 31
2008 adjusted diluted EPS from continuing
operations
$1.65
2009 projected adjusted diluted EPS from
continuing operations
$1.72 to $1.77
% change in 2009 projected full-year adjusted
diluted EPS from continuing operations versus
the prior-year period
4% -
7%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures